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A Model for Segmenting Customers Based on RFM | Tellius

With Customer Segmentation,organizations can identify the types of customers that are most likely to purchase the product or service they offer.

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A Model for Segmenting Customers Based on RFM | Tellius

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  1. TELLIUS DECISION INTELLIGENCE CUSTOMER SEGMENTATION WWW.TELLIUS.COM

  2. A MODEL FOR SEGMENTING CUSTOMERS BASED ON RFM

  3. Customer segmentation is a strategic method for gaining competitive advantage through understanding and developing relationships with specific groups of customers. Customer segmentation is one of the most valuable tools used by companies to create more profitable relationships with their customers. With Customer Segmentation, organizations can identify the types of customers that are most likely to purchase the product or service they offer.

  4. Customer Segmentation is defined as the process of dividing customers into groups or segments based on similar needs and desires. A key goal of segmentation is to increase purchase intent by offering tailored messages, offers and product information to each segment. By using a mixed- methods approach that included an observational interview, a case study and questionnaire surveys, this paper looks into how different communication channels affect customer segmentation levels.

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