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Production and costs Chapters 12 -14 Elasticity Supply & Demand PPF MRP Economic Rent Price Ceiling/Floor Total utility/ marginal utility. economic profit. = total revenue - total costs = (price)(quantity) - (explicit + implicit costs). implicit costs. includes normal profit
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Production and costsChapters 12 -14ElasticitySupply & DemandPPFMRPEconomic RentPrice Ceiling/FloorTotal utility/ marginal utility
economic profit = total revenue - total costs = (price)(quantity) - (explicit + implicit costs)
implicit costs • includes normal profit • so zero economic profit • still a normal profit
Short Run vs. Long Run • Short Run (SR) • plants, equipment fixed • labor inputs variable • Long Run (LR) • time frame where all inputs are variable
marginal product (MP) • change in TP due to one more worker • law of decreasing returns
Average Product (AP) TP = labor
1 2 3 2 1 0 -1 AP # workers TP MP 0 1 2 3 4 5 6 7 0 1 3 6 8 9 9 8 1 1.5 2 2 1.8 1.5 1.1
Total Cost (TC) • total fixed cost (TFC) • does not change in SR • total variable cost (TVC) • cost of labor • TC = TFC + TVC
Marginal Cost • change in TC due to one-unit increase in output (Q)
Average Cost (ATC) • = TC/Q • average fixed cost (AFC) = (TFC/Q) • average variable cost (AVC) = (TVC/Q) • ATC = AFC + AVC
Economies of scale • increase inputs 10% • output increase > 10% • ATC falls • natural monopoly
Diseconomies of scale • increase inputs 10% • output increase < 10% • ATC rises
Chapters 12-14 • characteristics of • perfect competition • monopoly • monopolistic competition • oligopoly • in your lecture notes!
all firms • maximize profit • MR = MC • if P > ATC • economic profit • if P < ATC • economic loss
perfect comp. & monopolistic comp • both • many firms • easy entry/exit • LR normal profit • differ • identical vs. differentiated product • demand curve
perfect comp & monopoly • monopoly price higher • monopoly quantity lower • inefficient
P, MR MC Pm Pc D MR Q Qm Qc Pm > Pc Qm < Qc
consumer surplus P, MR MC Pm deadweight loss D MR Q producer surplus Qm monopoly
monopoly & monop. comp. • both • downward sloping demand curve • differ • # firms • barriers to entry
monopoly & oligopoly • both • barriers to entry • downward sloping demand curve • differ • # of firms
Elasticity • price elasticity • demand • supply • cross elasticity • income elasticity
what is it? • % change quantity • divided by % change in -- price of same good OR -- price of related good OR -- income
elasticity of demand % change in Qd % change in P
< 1 • inelastic • % change Qd < % change P • Qd not sensitive to change in P • TR rises and P increases
perfectly elastic demand • horizontal demand curve • any increase in price • Qd falls to zero
perfectly inelastic demand • vertical demand curve • change in P, no change in Qd
cross elasticity • price of related goods • negative for complements • positive for substitutes
income elasticity • change in Qd when income changes • negative for inferior goods • positive for normal goods
Shift in Supply & Demand • increase -- shift right • decrease -- shift left • price of a good WILL NOT SHIFT • demand for that good • supply of that good • will change Qd or Qs
Shift in Supply & Demand • will change equilibrium P & Q
Example 2 • Market for bottled water • sugar is found to be harmful to health • what happens to equilibrium?
Which curve is affected? • Demand curve • health concerns increase preferences for water • demand shifts right
P S Equilibrium: $10 P D’ Q D Q 10 (millions bottles per day)
concave PPF • increasing opportunity costs • resources not perfectly substitutable
Marginal Revenue Product (MRP) • = value of marginal product (VMP) • additional revenue from hiring one more unit of labor • price of good x MP • maximum firm will pay for one more unit of labor • wage < or = to MRP
Economic Rent • demand & supply of resource • price of resource • price of resource = opp. cost + any extra compensation • economic rent = extra compensation
Rent S $2500 $1200 D Q 250 500 750 rent ceiling = $1200 PRICE CEILING
Rent S $2500 SHORTAGE $1200 D Q 250 500 750 at P = $1200: Qd = 750 units Qs = 250 units PRICE CEILING
S wage $7 $5 D Q 5000 minimum wage = $7 PRICE FLOOR
S wage $7 SURPLUS $5 D Q 2500 5000 7000 at w = $7: Qd = 2500 workers Qs = 7000 workers PRICE FLOOR
Total Utility (TU) • total benefit from consuming good • increases as quantity consumed increase Marginal Utility (MU) • change in total utility from consuming one more of a good • MU falls as consumption rises
higher TU lower TU TU is higher as curve shifts right gum water