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Explore the integration of E-Commerce in IT education with a focus on IT components, findings, and future strategies, ensuring students are prepared for real-world challenges and industry demands. Discover the effectiveness of capstone projects in enhancing learning outcomes.
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E-Commerce as a Capstone in Information Technology Scott A. Taylor Jon A. Preston
Agenda • Motivation • E-commerce & Education • IT Overview • CCSU IT Degree • IT Components of E-commerce • Findings • Future
Motivation • Corporate demand for e-commerce students • Capstone alternative to current program • Advisory panel recommendation • Joint degree program • Business & IT • Real-world, project-based courses
Business Information Economy E-commerce Business Models Marketing Supply Chain Management Customer-Behavior/Sociological Data Mining Statistical Data Analysis Human Factors Agents/Recommender Systems Information Technology Security Database Management Networks Human-Computer Interaction (HCI) Hardware/Operating Systems Web Technologies E-Commerce & Education • Many universities entering E-commerce • Our focus – IT • Broadly speaking • Requirements • Systems Analysis • Design • Implementation • Testing
E-commerce Has It All! • Systems analysis and design • Programming • Testing and quality assurance • Software engineering • Systems engineering • Hardware • Networks • Human-computer interaction • Database design and implementation
CCSU IT Degree Certificate Associate Bachelor Upper level Theory Classes E-commerce Core IT TQA Track Classes E-commerce HCI Fnd. of IS Infrastructure Fnd. of Web Foundation Classes E-commerce Systems Security Analysis Intermediate Introduction Advanced Web to Web Web Fnd. of Legal Networking Implications Database Foundation Classes Fnd. of Database Fnd. of DB Intermediate Adv. DB Programming Applications Design DB Design Modeling
IT Components of E-commerce • Infrastructure • Servers, Design, Development, Fundamentals of Commerce • Security • Crypto, Firewalls, Attacks/Viruses, Access Control • Law • Contracts, Privacy, Intellectual Property, Taxation, Computer Crimes • Database • Design, Efficiency, Oracle, SQL, Relational Algebra, Logging
Findings • Open problems worked well • Afforded creativity & exploration • Time on task & learning retention in pre-requisites critical • Solidified prior knowledge • Students quickly applied what they had learned in jobs
Future • Pre-requisite Web courses now emphasize programming – XML, ASP, etc. • Projects & group work a necessity • But how do we scale this? • Didactic nature of the law class • Will students get “lost in the crowd” if/when enrollment increases?
Categories Value Bluelight.com Target.com Wal-Mart.com Design 40 Color 10 7 9 8 Graphics 10 5 8 7 Layout 10 6 7 9 Branding 10 8 9 10 Ease of Use 40 Number Of Steps 15 9 7 10 Checkout 15 12 15 12 Download Time 10 5 9 10 Search Feature 5 4 4 5 Stickiness 40 Discounting Products 10 6 8 5 Personalization 15 10 12 10 Special Features 15 10 14 13 Totals 120 84 (C-) 104 (B+) 99 (B-) Site Evaluation Example