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Business Intelligence Consultation for Amazing Travel Company

Business Intelligence Consultation for Amazing Travel Company. Consultants: Ian, CEO Monee Madrigale, CIO Joe Imatani, CFO. What is Business Intelligence?.

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Business Intelligence Consultation for Amazing Travel Company

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  1. Business Intelligence Consultationfor Amazing Travel Company Consultants: Ian, CEO Monee Madrigale, CIO Joe Imatani, CFO

  2. What is Business Intelligence? • Business intelligence (BI) deals with a systematic process for collecting, analyzing, and managing internal and external information and knowledge to improve an organization’s decision making process. • Basic components of Business Intelligence • Data Warehousing Technology • Query, Analysis, and Information Delivery • User-Empowering Interface

  3. Challenges a Company Faces Without a BI System • Lack of ability to provide analytical information with superior performance while refreshing the data marts in real-time. • Inability to justify costs versus benefits for real-time business intelligence. • Difficult to perform all of the transformations in the ETL (Extract, Transform Load) process in real-time.

  4. Process of Integrating Business Intelligence • Organization sets a goal • Focus integration of BI around organization’s goal • Create a structured format for collecting and storing data • Analyze data for day-to-day operational activities • Analyze data for organization’s long-term strategy

  5. Benefits of Business Intelligence • Fast delivery time of data queries allows for real-time decision making • Consistent Information • Reduced Costs • Improved Customer Relationships

  6. Business Intelligence Software • SAS • Cognos • Microsoft Dynamics

  7. Drawbacks to Business Intelligence • Too much Information • Access to large amounts of data can cause users to perform irrelevant analysis and go off on tangents • Data-mining will require employees to have a general knowledge of the user interface, requiring training.

  8. Amazing Travel Company • Small company that is experiencing rapid growth in their number of customers • Currently uses paper files and employee memories to store customer and market data • Data includes • Customer Profiles/Flight Information • Market Segmentation • Customer Profiling/Support • Market Research • Product Profitability • Statistical analysis • Inventory • Distribution Analysis

  9. Amazing Travel’s Needs • Data Warehouse • Place to store all of the enterprise information • Data Analysis • Application tools that will enable Amazing Travel to improve customer service

  10. Fulfilling Amazing Travel’s Needs with Business Intelligence • The use of BI software would allow Amazing to store all of their data into a single place • Documents will be dematerialized making data searches more efficient • Detailed Customer reports will be accessible within minutes • Data concerning vacation destinations will be readily accessible and improve customer support • Improves employee-customer relationship management • BI will bring all departments under one system • Operations • Accounting • Marketing

  11. Business Intelligence Software • Sage Software • $30,000 - $200,000 • Everest Software • Starts at $800/month for 5 users • Microsoft Dynamics • $3,000 - $100,000+ • Netsuite • $99/user/month • JasperSoft • Work with a salesperson for a quote

  12. Drawbacks of Business Intelligencefor Amazing Travel • Current employees will have to be trained to operate the software • Amazing Travel will have to hire an IT employee

  13. Recommendations for Amazing Travel • Amazing Travel should consider implementing Business Intelligence Software • Microsoft Dynamics would be a good option for Amazing Travel due its familiar user-interface and potential for growth with the business. • Amazing Travel should establish what they expect their business growth rate to be in the future and determine their ultimate goals as a company. • This will be necessary in order to properly implement any particular BI program.

  14. QUESTIONS – COMMENTS?

  15. Sources • http://www.metavante.com/mvnt/get?m=22188 • http://www.sas.com/technologies/bi/index.html • http://www.2020software.com/compare-software/category/9/Business-Intelligence/ • http://www.inscopesolutions.com/files/InScope-ImplementingBusInt.pdf • http://www.cognos.com/products/res_brochures.html • http://searchdatamanagement.techtarget.com/news/article/0,289142,sid91_gci1261744,00.html • http://www.businessintelligence.com/ex/asp/code.123/xe/article.htm • http://www.businessintelligence.com/ex/asp/code.154/xe/article.htm • http://www.businessintelligence.com/ex/asp/code.75/xe/article.htm • http://www.businessintelligence.com/ex/asp/code.11/xe/article.htm • http://www.businessintelligence.com/ex/asp/code.128/xe/article.htm • http://www.businessintelligence.com/ex/asp/code.161/xe/article.htm • http://www.businessintelligence.com/ex/asp/code.29/xe/article.htm • http://www.businessintelligence.com/ex/asp/code.2/xe/article.htm • http://www.businessintelligence.com/ex/asp/code.151/xe/article.htm • http://www.businessintelligence.com/ex/asp/code.70/xe/article.htm • http://www.businessintelligence.com/ex/asp/code.101/xe/article.htm • http://www.businessintelligence.com/ex/asp/code.69/xe/article.htm

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