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Connect To College Now! HEC Symposium June 10, 2013

Connect To College Now! HEC Symposium June 10, 2013. Tom Miller , OneCommunity Wanda Davis , Ashbury Senior Computer Community Center Samantha Schartman-Cycyk , OneCommunity. Ashbury Senior Computer Community Center (ASC³) .

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Connect To College Now! HEC Symposium June 10, 2013

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  1. Connect To College Now!HEC SymposiumJune 10, 2013 Tom Miller, OneCommunity Wanda Davis, Ashbury Senior Computer Community Center Samantha Schartman-Cycyk, OneCommunity

  2. Ashbury Senior Computer Community Center (ASC³)  • The mission of ASC³ is to bridge the Digital Dividegap in our inner city communities by addressing the technology needs of mature and older adults with limited income via education, resources and training through technology literacy and access to technology.

  3. OneCommunity • OneCommunity is a non-profit Internet provider who provides broadband for Northeast Ohio public schools, hospitals, libraries and government entities. Part of our mission is to advance Northeast Ohio’s economic development by expanding high-speed broadband access to improve health, education and government services.

  4. Connect To College Now! Coalition of 7 partners Served over 400 low-income families 6 month period Increase the ability of CMSD parents to support their child’s college and career planning.

  5. Building On a Track-Record of Success! • Connect Your Community • Knowledgeable partners, solid partnerships • Dependable resources • Supportive funding • Proactive research design • Open-source tools

  6. Connect Your Community OneCommunity’s CYC Project, a Sustainable Broadband Adoption initiative supported by an $18.7 million Federal broadband stimulus grant, helped more than 33,000 disadvantaged residents of Cleveland, Detroit, Appalachian Ohio, and five other communities to cross the broadband divide between September 2010 and December 2012. This includes more than 7,000 newly connected residents of Cleveland and East Cleveland.

  7. CTCN Partners (in alphabetical order) • Ashbury Senior Computer Community Center • Cleveland Housing Network • College Now of Greater Cleveland • Esperanza • Mobile Citizen • OneCommunity • RET3

  8. Alignment of the project to partners capacity and mission • ASC3 – Training • CHN – Training • College Now – college prep resource planning • Esperanza – Training • Mobile Citizen- low-cost broadband • OneCommunity – Project leadership • RET3 – refurbished computers

  9. Resources • Free Computers • Refurbished computers from RET3 • Low-cost broadband • Mobile Citizen • Incentives turn into investments

  10. Supportive Funding • Time Warner Cleveland City Council Neighborhood Technology Fund – (Cleveland Foundation) • Evaluation generously funded by Hobsons

  11. Proactive Research Strategy • Pre and post program survey • Google Voice tracked participants • Phone survey conducted on program completion • Moodle (MySql database) recorded basic contact and demographic information

  12. Leveraged open-source tools • Dropbox • Google Voice • Survey Monkey • Low-cost webinar technology (Glance, Loopup) • Moodle • Edmoto

  13. Research The combination of home broadband, a computer and hands on training position a parent for better communication with their child’s school and ability to utilize online supports like Naviance for career and college planning.

  14. Foundational Research • K-12 Survey • Conducted as a part of the Connect Your Community project. • 456 Cleveland and Akron parents of K-12 students were surveyed

  15. Foundational Research • Cuyahoga County Survey • Commissioned by the Connect Your Community project. • 261 Cuyahoga County parents of K-12 students were surveyed • County parents are 20% more likely to have a broadband connection in their home than non-parents!

  16. About the CTCN Survey • 467 total Cleveland residents participated in the program • 215 completed surveys • (46% of all program participants!) • 115 K-12 Parents • 63 high school parents (8-12) • 100 college-bound adults

  17. CTCN Survey Findings • Before having Mobile Citizen Broadband in their home, 74% of all survey respondents said that the primary way their child accessed the internet was through the library.

  18. Respondents: Parents of High School students (8-12)

  19. CTCN Survey Findings • With many libraries putting time limits on computer use, students without home access are at a disadvantage compared to their more connected peers.

  20. CTCN Survey Findings • Only 24% of students in grades 8-12 live with an adult who has been to college. • Less than half of these adult completed their degree

  21. CTCN Survey Findings • 98% of high school parents surveyed report that their student is interested in going to college! • 76% report being interested in a STEM field

  22. CTCN Survey Findings • Only 14% of High School parents are aware of Naviance Family Connection • An online software package for supporting a student’s college prep activities.

  23. BUT….. • 100% of the parents that ARE aware of and have used the tool rated all components of the software 5 out of a possible 5 (1-5 rating scale) rating!

  24. Survey Summary It’s about opportunity and awareness.

  25. Challenges Opportunities for improvement and collaboration

  26. Outreach and Recruitment • Multi-modal approach to program engagement • School Board, student, and community presentations • Student events • Counselor meetings • Principal meetings • Leveraged partner communication channels • Word of mouth (Parent to parent)

  27. Program Design • Scheduling • Flexibility is a must! • People have many motivations • Aligning people’s needs to the program mission.

  28. Challenges • Limited (and complicated!) access to parent groups • Affordability continues to be a challenge • Meeting the needs of parents multiple literacy levels (language AND digital) • Buy-in from local leadership (City, County, school)

  29. Challenges Continued… • Partnering with organizations with similar objectives • Incentivizing parents

  30. Lessons Learned • Choose the best fit partnerships • Create Awareness before service delivery • Find the value of being • Create relationships with the principals andinstructors • Parents need incentivizing • Increase awareness among policy makers • Find the best marketing venues in advance of program rollout

  31. Next Steps • Recruiting is still a challenge • Need additional research to determine how to reach the target audience • Opportunities to replicate this program are still available

  32. Contact Info • Ashbury Senior Community Computer Center (www.asc3.org) • OneCommunity (www.onecommunity.org) • Connect Your Community (www.connectcommunity.org) • Wanda Davis (wdavis@asc3.org) • Samantha Cycyk (sschartman@onecommunity.org) • Tom Miller (tom.miller@onecommunity.org)

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