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Measuring Extension Impacts

Measuring Extension Impacts. Ruby Ward Ruby.ward@usu.edu. Outline. Motivation What are impacts Examples Manufacturing Extension Partnership Agronomy Water Check Where to from here. Motivation. Communicate with Stakeholders Show why Extension programs are important

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Measuring Extension Impacts

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  1. Measuring Extension Impacts Ruby Ward Ruby.ward@usu.edu

  2. Outline • Motivation • What are impacts • Examples • Manufacturing Extension Partnership • Agronomy • Water Check • Where to from here

  3. Motivation • Communicate with Stakeholders • Show why Extension programs are important • Legislature is asking for this type of information

  4. What are impacts? • Outputs measure what we do • Workshops, number of participants, etc. • Impacts measure the effects of what we did • Helped a company increase sales • Not all USU Extension programs will lend themselves to measuring impacts • There are USU Extension programs that can measure impacts.

  5. Measuring Impacts • Measuring impacts will be a process • Look for areas where it might be possible • There will be a need to make assumptions • Do not try to over reach • Believable and backed by some data

  6. Different types of impacts • Social – better health, improved nutrition, lower, fewer high school dropouts, etc. • Environmental – decreased water use, improved air quality, etc. • Economic – increased sales, increased jobs, reduced costs, etc.

  7. Economic Impacts • Direct Effect – change in sales or jobs because of extension programs • The direct effect has a larger impact or multiplying effect on Utah’s Economy • IMPLAN software can measure the multiplying effect and the effect on State and Federal tax revenue • IMPLAN requires the direct effect and then calculates the multiplying effect

  8. Direct Effect – what actually happened • Indirect Effect – increased business to business purchases of supplies needed for the increased sales • Induced Effect – Increased purchases from increased employee compensation and profit • Total Effect adds all three • Multiplier –For every $1 of direct effect an additional cents of economic activity in Utah • Multiplier = Total Effect / Direct Effect

  9. Extension Annual ConferenceMarch 5th, 2014 Measuring Impacts: A Manufacturing Perspective Stephen Reed Director of Operations stephen.reed@usu.edu

  10. Different Types of IMPACTS

  11. What is MEP? • Economic Development Partnership Federal Dept of Commerce State GOED Industry 3900 Mfgs • Modeled after Ag. Extension

  12. Center Strategy Primary Strategic Objectives: Build Brand Awareness Maintain Funding & Financial Health Broaden Market Penetration Discovery Process & Pull System Strong Partnerships and Resources Positive Impacts Support Economic Development Clusters

  13. Market Understanding Nutraceutical Supplement Food Manufacturing Medical Device

  14. Business Model Regional Offices Affiliate Partners vs. 3rd Party Providers Discovery Process (Case Open – Needs Audit) Quickbase CRM Sales Process & Project Tracking

  15. Original Performance Measurements • Market Penetration (how many worked with) • Number of people Trained (“butts in seats”) • What “WE” said we did…….

  16. Current Performance Measurements • New Clients • Total Clients Served • Sales Increases & Retained • Cost Savings • Investment (Process/Product, Equipment, Information Systems, Workforce) • JOBS !!! Created & Retained • What “THEY” said we did…….

  17. Financial Viability State Funding Line item IMPLAN Study Legislative Document and Tours

  18. Performance

  19. Discussion & Questions • THANK YOU!!!!!

  20. USU Extension Agronomy Program

  21. Impact of USU Extension Agronomy • Many types of interactions with farmers in Utah • Measure the effect of all the interaction not a specific program • Small grains, corn and hay (alfalfa and grass) account for 90+% of crop production in Utah • Looked for increase in average yield

  22. How measured • Clicker questions at crop schools • Box Elder, Cache, Iron, and Sevier Counties • Asked how many acres and what percent increase in yield • Small Grains • Corn and Corn Silage • All Hay (Alfalfa and Grass) • 157 usable responses

  23. Direct Effect of Agronomy Impacts 11.3% of total acres for those crops in Utah.

  24. Results with Multiplying Effect

  25. USU Extension Water Check Program

  26. What is a Water Check? The largest one-on-one educational outreach program for outdoor water use in the nation • Site walk-through to identify problems • Catch cup, water pressure, soil tests • Customization of an irrigation schedule • Summarization of findings and educational resources

  27. On average, Utahns participating in the Water Check Program save 25,750 gallons of water annually, reducing the amount of water applied to landscapes by 8%.

  28. Impacts

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