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Web Strategies for Boston Area HIV/AIDS Non-Profits

Web Strategies for Boston Area HIV/AIDS Non-Profits. Kristen E. Sullivan. Fenway Health. Organization Established in 1971. One of the earliest to be in involved in HIV prevention, resource, and research . Mission

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Web Strategies for Boston Area HIV/AIDS Non-Profits

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  1. Web Strategies for Boston Area HIV/AIDS Non-Profits Kristen E. Sullivan

  2. Fenway Health Organization Established in 1971. One of the earliest to be in involved in HIV prevention, resource, and research. Mission “to enhance the wellbeing of the lesbian, gay, bisexual and transgender community and all people in our neighborhoods and beyond through access to the highest quality health care, education, research and advocacy” Target Audience Gay/Lesbian/Bisexual/Transgender Community

  3. SWOT Fenway Health

  4. AIDS Action Committee Organization Founded in 1983 in collaboration with Fenway Health, expanding into own organization. Large resources for advocacy work, HIV legislation, prevention and other services Mission A “world without HIV/AIDS”. They would like to stop the AIDS stopping new HIV infections, create healthy outcomes for those who are at risk for HIV infection, and to stop the root causes of HIV/AIDS. Target Audience General public for information and resources about HIV/AIDS but they are also heavily involved in the LBGT, youth, and homeless communities.

  5. SWOT AIDS Action Committee

  6. Boston HAPPENS Organization Boston HAPPENS (HIV Adolescent Provider & Peer Education Network for Services). Established in 1993, it specializes in youth HIV prevention, outreach, and treatment for those living with HIV aged 12-24 Mission To provide comprehensive care for “hard to reach” youth at risk for contracting HIV and to provide case management/medical resources for youth living with HIV. Target Audience Youth aged 12-24 in the Boston Area

  7. SWOT Boston HAPPENS

  8. Comparison

  9. Recommendations for Fenway Health Professional Networking Create RSS subscription for Health professionals LinkedIn account to network and have group discussions Measure Feedback Site visits broken down by service type Feedback survey to visitors to evaluate and make suggestions Appeal to Youth Subset of group to expand prevention services More options for young people looking for HIV resources and support

  10. Recommendations for AAC Streamlined web experience Less clutter, Easier navigation, Clearer tabs Clearer Branding Strategy Stand out logo, recognizable color scheme Possible Mobile Applications Easier to view on phone, news updates, or appointment reminders

  11. Recommendations for Boston HAPPENS Overhaul of Website Update with new educational materials Create logo/branding strategy Interactive options such as quizzes or “ask the doc” Expand social media use Explore options with different outlets Twitter, Facebook, YouTube, Flickr, Instagram Measure effectiveness/feedback Measure amount of site visits Feedback surveys for evaluations

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