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ABOUT ME. Joey Janisheck. Not the Founder of BestFit Mobile Live in Austin, Texas Building sites and web based applications for 17 years Front-end Designer/Developer World class ping pong skills. Past Projects. Gun for Hire Consultant (USAA, P&G) NTT/Verio Ain’t It Cool News
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Joey Janisheck • Not the Founder of BestFit Mobile • Live in Austin, Texas • Building sites and web based applications for 17 years • Front-end Designer/Developer • World class ping pong skills
Past Projects • Gun for Hire Consultant (USAA, P&G) • NTT/Verio • Ain’t It Cool News • Absolute Software • Demi and Ashton Foundation
BestFit Mobile • Full service / design and development company on South Congress (SOCO) • Discover, Design, Launch, Maintain • Startup feel with experienced leadership • Santa’s geek workshop
Principles at BestFit Mobile • Erik McMillan, Founder/CEOemcmillan@bestfitmobile.com • Bret Cunningham, COObcunningham@bestfitmobile.com
Goals • Younger Customer Base • Driving In-Store Sales via Mobile • Decrease Dependency on Print Media • Track Media Spend to In-Store Purchases
Powers Michaels Michaels Goes Global for All Platforms and Devices
Ads that drive Mobile Traffic • Social and qr code marketing drive traffic from mobile web to the store
QR CODES • Drive traffic with the use of QR code marketing from the mobile web to the store
HOLIDAYS • Holiday launch pages for deals and holiday games • QR Codes and SMS Campaigns to drive traffic to mobile landing pages for weekly, daily deals, project ideas etc. • - Holiday Gift Card Game