About Peerapp

1. P2P Application Management for Service Providers P4PWG, January 2008Alan Arolovitch < alan@peerapp.com > PeerApp Proprietary and Confidential

2. About Peerapp • Broadband media delivery specialist • Established in 2005 to address: • Bandwidth deficit caused by Open P2P traffic • Enable P2P-enabled commercial content delivery services • Launched UltraBand transparent media cache early 2006 • Media delivery expertise in diverse network environments • Tier1 to Tier3 customers • LATAM, APAC, EMEA and North America • DPI and QoS integration • Multi-protocol P2P and HTTP Video support PeerApp Proprietary and Confidential

3. Efficiency of on-net acceleration • 10x improvement from 512Kb to 5Mb • 6 Minutes vs. 6 hours download time for 30 minute TV program • Hybrid CDN service: 22 Minutes vs. 2 hours for 970MB movie PeerApp Proprietary and Confidential

4. PeerApp Grid Platform • Multi-TB shared SAN-based storage • Proprietary high-performance cluster filesystem • Multi-gigabit bandwidth scalability • Fully redundant platform • Storage and network capacity scale separately • Pooling of resources in peak load PeerApp Proprietary and Confidential

5. Cache Function • Traffic localization • Remove redundancy in backhaul utilization • Intelligent content placement • Move content to demand • Pre-populate • Long-tail repository • Complement and guarantee service level • Organic support of P2PTV and streaming • Local primary storage for user-generated content PeerApp Proprietary and Confidential

6. P2P application management P2P streaming Batch P2P Live P2PTV • Manage application service levels • Manage availability • Peer bandwidth • Content sources • Localize traffic • Differentiate content and services • Enforce network policies File-on-demand Service-oriented architecture Uniform service discovery Cooperative framework Commercial and open traffic Caching Acceleration DPI P4P PeerApp Proprietary and Confidential

7. Thank you PeerApp Proprietary and Confidential