StrongVIEW Marketing Services

1. Your Full-Service Partner StrongVIEWMarketing Services

2. Our Full-Service Team Partners with clients to increase revenue and efficiency for their email programs Award-winning marketing services Recognized industry experts& thought leaders (Click Z, MediaPost, DMA, etc.) Industry-leading client satisfactionscores (Forrester)

3. Serving as Extension of the Team Account Services Strategy Account Management | Production Program Deployment | Process Optimization | Deliverability | Training Campaign Strategy |Program Analytics Program Optimization | Segmentation Referral Marketing |Social Strategy Creative Technical Services Creative Design |Landing Pages | Microsites Mobile Optimization |Social Integration Mobile Elements |Copywriting |Display Implementation |Platform Upgrades Preference Centers |Production Automation |Custom API & Integrations

4. The Cast of Characters Account Director Daily Account Team Account Manager Program Manager Email Producer Delivery Specialist Expert Services Strategic Consulting Custom Development

5. The Cast of Characters Account Director • Industry leader with 10+ years of experience • Owner of overall customer satisfaction • Provides direction for continuous innovation and growth for clients Daily Account Team Account Manager Program Manager Email Producer Delivery Specialist Expert Services Strategic Consulting Custom Development

6. The Cast of Characters Account Director Daily Account Team Account Manager Program Manager • Industry leader with 5+ years of experience • Day-to-day contact • Owner of daily operations • Accountable for program management Email Producer Delivery Specialist • 3+ years industry experience • Accountable for campaign execution & delivery • 5+ years industry experience • ISP relations & delivery management Expert Services Strategic Consulting Custom Development

7. The Cast of Characters Account Director Daily Account Team Account Manager Program Manager Email Producer Delivery Specialist Expert Services Strategic Consulting Custom Development • Cross-channel strategy & program development • Program optimization & actionable analysis • Creative design & copywriting • Custom data integration • Automation and efficiency tools • Custom reports

8. Production Process STRONGVIEW AUTOMATED WORKFLOW • What is submitted? • Campaign Request Form • PSD Files • Assets • HTML Files • Dynamic Logic Matrix • Target Definitions • What do we do • Validate Code • Render Test • Mobile Optimize* • Link/Open Tracking • Dynamic Content • Tests • 41 Point QA * Creative and responsive templates are an option

9. How We Do It We pair our technology with expertiseGetting the most out of your programs takes a partnership of technology and services We partner to determine the most effective approachThe audience, the offer, the information is collected or developed together to accurately align our industry expertise with the power of your brand We alignexpectationsYour Account Team works together to turn your input into a brief as well as an initial strategy and execution plan We deliver seamlesslyWith your approval, we begin to put your strategy into action by developing a strategic framework and an initial look and feel to your campaign We continue to optimize beyond deploymentThe project doesn’t conclude just because it has delivered, the Account Team stays with you to validate its effectiveness and identify learning opportunities as we move forward

10. How We Do it Better MoreStrategic StrongView’spowerful self-service tool is used by our own experts, resulting in their delivery of full service capability resulting in less spend on production and a greater focus on program strategy. GreaterFlexibility From full services to supervised use of our tool by our experts to on-site training to self-service, we can seamlessly move back and forth among full, collaborative, and self-service models allowing clients to add or subtract services based on calendar or project needs. Seamless Integration Integration with your data model and systems allows for a more succinct and streamlined look at your customers. Because there is no need to move all of this data from one place to another you can better access and leverage a single view of your customer.

11. Achieving Success for Clients: Cooking.com Welcome Series Analyzing the Data Analyses of customer base for persona alignment. Taking Action on the Data Welcome Series developed, includes progressive profiling strategy. Optimizing Against the Data Response data used for further personalization of the content. ResultsGreat Success Reduction churn by 29% and increased engagement by 198%.

12. Achieving Success for Clients: IHG InterContinental Hotels Group Consolidating the process Converging providers, streamlining creative, minimizing vendor headcount Launching sophisticated marketing initiatives and vertical-specific “best-practices”, across all brands Implementing the plan Optimizing the global effort Utilizing existing data to leverage revenue driving / multi-lingual campaign add-on’s, and resources InnovationForward thinking Market leading messaging tactics, exposing subscribers to industry leading technology

13. IHG: Results 108.5M 66% 21% 16% Revenue Growth 37% YOY Q4 2012 Q4 2012 Q4 2012 Revenue per email (RPE) Open rates Click-thru rates (CTR)

14. Summary Full Service Capability Account Strategy Creative Technical More Strategic Our people leverage advanced tools that result in them requiring less billable hours Flexible Deployment Full, hybrid and self-service options, with ability to move among them Expand and collapse based on calendar needs Supports Central & Local Use Central services can be deployed in combination with local office variations

15. questionS xxxx xxxx xxx@strongview.com650-421-xxxx • Go towww.strongview.com • Whitepapers • Research • Case Studies • Webinars • Expert Advice & Blogs • Twitter: @strongview • Facebook.com/strongviewinc

16. APPENDIX

17. IHG: CONSOLIDATION Account Man hours decreased to 96 hours/mo from 1,280 hours/mo Account Services Team QAs, Tests, and Launches Creative Standardized Message Inputs 8 full-time resources to hand code message Faster, more efficient campaignsleads to higher ROI EPSILON Campaign Turn-around decreased to 3-days from 10-days Automated Template Coding Reduction in Errors & Increase in ROI Process Review Strategy Technical

18. IHG: IMPLEMENTATION Implementation Milestones Implemented PCR & Brand transactional email templates Redesign all email templates to deliver on best practices and brand GL’s Implemented PCR & Brand promotional email templates Instituted cross program deployment calendar management Implemented platform and mobile device tracking Designed executive reporting dashboard Transactional Initiatives Template Redesign Promotional Initiatives Calendar Management Mobile Device Tracking Executive Dashboard

19. IHG: IMPLEMENTATION Implementation Milestones (cont.) Created process and training documentation for all email programs Established IHG specific best practice documentation Established disaster recovery communications plans Digital Asset Manager back-up plan established Took over full-service work for AMEA’s PCR Newsletter Process Documentation Continuing Best Practices Disaster Recovery Prep Media Redundancy Plan AMEA Full Service Work

20. IHG: OPTIMIZATION Optimization Milestones Enabled Cross Sell Marketing: per offer reporting across all programs Categorization for email programs reflecting the purpose of the Consolidated multi-lingual unsubscribe pages & surveys Consolidated dynamic content to one block of verified source code Template redesign matching dialogue marketing efforts Managed transition from Coremetrics to Omniture Cross Sell Marketing Program Categorization Multi-Lingual Unsubscribes Template Consolidation Template Redesign Web Analytics Transition

21. IHG: INNOVATION Innovation Milestones 24-hour flash sales program executed on proprietary countdown clock technology Mobile optimized monthly eStatement customer emails Automated the process of placing customer reviews in emails EMEA preference center built to allow for list imports from hotels Implemented Mobile Key messaging Mobile Key Messaging Countdown Clock Mobile Optimization User Generated Content EMEA Preference Center

22. IHG: Countdown-Clock, 08.14.2012 Solution Summary StrongViewcreated and provided a countdown clock that was embedded into an email template and a website. The clock was designed to provide a countdown based on the date/time of their single selected event. Asset Summary We provided the clock as a GIF / 8 bit PNG file. Marketing Objectives IHG is pairing a flash-clock creative element with subject line testing, seeing whether leading with the time or the discount amount will drive more engagement. Subject Lines 1) 24 Hours Only. 50% off Reward Nights 2) 50% off Reward Nights. 24 Hours Only. Observations The most successful Adhoc email launched in ‘12 from both engagement and revenue perspective. This is credited to a well thought out strategy and rich offer. The subject line test with the symbol generated slight lift in open rates for Split 1, and the 24 hour countdown clock generated a sense of urgency (presumably) to take advantage of the offer

23. IHG: Countdown-Clock, 11.02.2012 Solution Summary We created and provided a countdown clock that was embedded into an email template and a website. The clock was designed to provide a countdown based on the date/time of their single selected event. Asset Summary We provided the clock as a GIF / 8 bit PNG file, a sized specified by IHG. The image will be utilized for a one-time campaign with an approximate quantity of 1M members (max). Marketing Objectives Members were presented a discount for 24 hours when using points to redeem gift cards. Subject Lines ★Save 25% on gift cards and brand merchandise! Offer ends November 2 at noon EST Observations The flash sale was a great success and surpassed their channel benchmark on all levels. This is their most "engaged" segment though, so this was expected, but not at this level.

24. IHG: Countdown Clock: Reporting 08.14.2012 | Segments: All active PA2 and elite PCR members (known here as "STANDARD") Click Activity EN Split 1 = 1) Primary CTA (70.6% of clicks) 2) Account (9.2 % of clicks) 3) Subhead (5.8 % of clicks) EN Split 2 = 1) Primary CTA (70.6% of clicks) 2) Account (9.4 % of clicks) 3) Teaser (5.7 % of clicks) ES Split 1 = 1) Nav Login (51.0% of clicks) 2) Booking Module (21.9 % of clicks) 3) Nav Rewards (3.9 % of clicks) ES Split 2 = 1) Nav Login (50.5% of clicks) 2) Reservation (20.5 % of clicks) 3) N/A 11.02.2012 | Segments: All active PA2 and elite PCR members (known here as "STANDARD") Click Activity PA2 = 1) Primary CTA (65.3% of clicks) 2) Nav Login (13.6 % of clicks) 3) PCR.com (3.1 % of clicks) STANDARD = 1) Primary CTA (69.1% of clicks) 2) Nav Login (10.3 % of clicks) 3) Flights Anywhere (2.8 % of clicks)

25. Cooking.com Welcome Program: Mailings Day 0 Day 4 Day 8

26. Lift in Opens, Clicks and Conversions Lift in Open rate of 41.83% Lift in Click through rate of 7.68% • For profiled users, average open is 51.2% and average click through rate is 22.9%! 29% decrease in disengagement (complaints and unsubs) Increased conversions form old 1-email welcome program to 3 emails with more relevant, behaviorally targeted content

27. The Cast of Characters Account Director Daily Account Team Account Manager Technical Support Lead Expert Services Strategic Consulting Custom Development The transition to StrongView was seamless and quickly put an end to our skyrocketing email costs – not to mention the improved support we’re receiving from their top-notch deliverability and strategic services teams.

28. The Cast of Characters Account Director • Industry leader with 10+ years of experience • Owner of overall customer satisfaction • Provides direction for continuous innovation and growth for clients Daily Account Team Account Manager Technical Support Lead Expert Services Strategic Consulting Custom Development

29. The Cast of Characters • Proactive account management & customer service • Program assessment & recommendations • Benchmark analysis • Periodic reviews • Best practice consultation • Training Account Director Dedicated Account Manager Daily Account Team Account Manager Technical Support Lead Your dedicated “go-to” person leverages a clear understanding of your business and unique marketing objectives to help ensure your complete success. Expert Services Strategic Consulting Custom Development

30. The Cast of Characters Dedicated Tech Lead Account Director Daily Account Team • Dedicated support engineer serves as you main contact for all cases • Detailed knowledge of your specific email infrastructure and practices • Informed & most expedient response to questions • Weekly status meetings Account Manager Technical Support Lead Provides personalized support from an expert who has a deep technical understanding of your implementation, including marketing programs and business objectives. Expert Services Strategic Consulting Custom Development

31. The Cast of Characters Account Director Daily Account Team Account Manager Program Manager Email Producer Delivery Specialist Expert Services Strategic Consulting Custom Development • Cross-channel strategy & program development • Program optimization & actionable analysis • Creative design & copywriting • Custom data integration • Automation & efficiency tools • Custom reports

32. Achieving Success for Clients: AVG • 3 products – PCTuneUp, Antivirus, Mobile • Target: Existing PAID and FREE customer base • Duration: 1 month (holiday season) • A/B Testing with Incentives / No Incentives • Seasonal Theme of Sharing – to test Referral Program

33. AVG Season for Sharing • Goals for Campaign: • Drive Interest in top paid products: PC Tuneup, Antivirus, Mobile • Provide a free product download as a gift to new customers acquired • Convert those that try the gift to become subscription-based customers Invitation Received Intro Panel by Product

34. AVG Season for Sharing Campaign Action = Download • Key Takeaways: • 15,800 Participants to Campaign • 99,500 Initial Views (Intro Panel) • 21,000 Invites Sent • 90% of Invitations by Email • Click Rate of Invites: 30% • 3,986 Campaign Actions • 65% of Invites Clicked, ended in a Product Download (Conversion Rate) • Twice the common conversion rate (of 30%) that are most successful campaigns experience.

35. Strategic Testing Methodology Ask a question Form a Hypothesis Determine KPI’s and establish a baseline Create the test Segment the list Measure & analyze the results Optimize based on learning's What question are you trying to answer?

36. Put Together the Right Test Matrix Duration (pick one) Type(pick one) Variable(one for a/b, a few for multivariate) Metric (one primary) Additional Tests • Delivered • Open Rate • Click Rate • Clicks-to-Open • Conversions • Revenue • Revenue per Email • ROI • Complaints • Opt-Outs • Forwards • Shares • Audience Segments • Lifecycle Stage • Purchase & response Behavior • Triggered campaigns • Device type • Frequency/Cadence • Cross-channel integration • Subject • From Name • Format (HTML, Mobile) • Content (e.g. pre-header text) • Timing (day, hour, time zone, etc.) • Offer • Call to Action • Layout/Location • Style (Font, Color, etc.) • Sequence • Program (e.g. # of emails) • Personalization • Other • A/B (Single Factor) • Multivariate • Set time (e.g. 30 days) • Set amount (10% of list, one batch, etc.) • Confidence level (e.g. 98%) • Manual End

37. Introduction to your head of Strategy Biographical Sketch 15 years of email & cross-channel marketing experience Strategic Client focus leveraging ESP and Agency services to increase delivery, customer engagement, conversion and retention Domestic & International Interactive marketing experience Industry focus – Retail, Travel & Entertainment, Technology, Financial, and Media Industry representative/speaker - AdTech, Email Insider Summit, eTail, Dreamforce DMA & Email Experience Council member Education: Regis University Areas of Expertise Cross-channel program integration: email, social, mobile, display and direct, and POS Customer Acquisition, Purchase, & Retention Lifecycle marketing Channel Analytics, Attribution and ROI performance Behavioral/Response marketing & individualized campaign development Audience persona & segmentation development strategies Email optimization, testing and engagement strategies Katrina Conn VP Marketing Services

38. Mike Gentile, Associate Creative Director Called “StrongView’s design power” Mike currently tackles any of the 500+ client campaigns, from mobile optimization to full redesigns. Creating lasting campaigns with a fresh approach and proven results. Previously work included, ACD at Hill Holliday, NY responsible for the agency's Verizon B2B/CRM, General Motors and Sirius Satellite Radio Business. He was instrumental in developing Hill Holliday into a National powerhouse with his creative strategy and off the wall approaches. Before that Mike was at McCann Erickson, NY building brands and customer loyalty for fortune 500 auto and tech companies. Clients include Xbox Live, Sprint, Mastercard, Hallmark, Gateway, Marriott and Buick. Although mike has won numerous industry awards, (DMA’s, Caples, Echo’s..) he's most proud of his 2nd place "Mr Muscle" trophy, awarded by his hometown at the tender age of 4.