220 likes | 437 Views
How To Get Website Top Ranking On Google?. 10 Top Tips On How To Optimize Your Site For Google's Algorithm Today And Beyond. Learn & Implement Marketing Basics How to Structure Your Site Build a Digital Footprint Design for Multiple Screens Conduct Keyword Query Research
E N D
10 Top Tips On How To Optimize Your Site For Google's Algorithm Today And Beyond. • Learn & Implement Marketing Basics • How to Structure Your Site • Build a Digital Footprint • Design for Multiple Screens • Conduct Keyword Query Research • Write Just Enough Content • Tag Your Content (Standard, Social, Schema) • Don't Over-Optimize • Optimize the User Experience • Keep Link Building Practices Natural
Learn & Implement Marketing Basics • No matter how many buzzwords, new paradigms, disruptive technologies, or innovative inventions are introduced, search engine optimization (SEO) at its most fundamental is marketing.
How to Structure Your Site • Structure your site around intent-based topics, ensuring content is siloed and distinct (cross-link to relevant and related topics only). ).
Plan your site for topical expertise, organized in a well-siloed, easy to navigate structure.
Build a Digital Footprint • ‘Digital footprints' include data about what you clicked on, searched for, Liked, where you went, your location, your IP address, what you said, what was said about you and more.
The challenge is how to capture, visualize and take action on the data gathered from digital interactions and combine it with profile data, to create an even more accurate picture of real-time customer needs
Design for Multiple Screens • Create a user-friendly site design that works well and fast across all devices – especially mobile and tablet.
Responsive design isn't a brand new idea, but having (almost) ubiquitous browser support is!
Conduct Keyword Query Research • Search engines are interpreting each search through a lens of intent and context.Intent: What does the user mean based on previous searches, their search behavior?Context: Where are they? What device are they using?
Research keyword queries leveraging social, web stats, paid media and industry research to help understand user goals, purchasing cycles, and needs.
Write Just Enough Content • Write just enough and not too much!There really is no ideal length, but there isan ideal question: "Should this page exist?"
There are no "ideal lengths" of content, only enough to satisfy user intent and the context in which they're querying.
Tag Your Content (Standard, Social, Schema) • Standard tags such a meta description, title, and header tags are still important for user engagement and core SEO optimization. New and necessary tags, OG for Facebook, Twitter Cards, and schema.org microdata formats are no-brainers.
Schema Markup is probably the most exciting development over the past few years, and one gaining traction slowly, despite the protocols being backed by the major (and minor) search engines.
Don't Over-Optimize • Overdoing internal anchor text, linking, and excessive footer links. "Too much of a good thing" can end up being a bad thing. Keep it simple and user-focused, especially in-content anchor text links.
Footers with massive link counts aren't always beneficial on every page if top or in-page navigation provides a better experience, and definitely spammy
Optimize the User Experience • Post-click engagement sends the signals that your site rocks, not only do users provide metrics through trackable usage, also through social signals - shares, likes and +1s
Now... we need to look at what people do once they get to our site, and we need to optimize their experience, not just because Google demands a speedy site, user-friendly layouts, less 'dead end' 404s and onsite engagement
Keep Link Building Practices Natural • Create and seed great content in venues where it makes sense. If it is truly great, and you bolster its discoverability and visibility through social media mentions, you may just inspire links, and more importantly relevant traffic!
As long as links or anchor text traditionally designed to manipulate PageRank are nofollowed.