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Swiffer

Swiffer. Packaging. Based on “Swiffer Gets in Touch,” by Brian Sheehan. The Beginning. Introduced 1999 by Procter & Gamble Created “Quick Clean” category Sales grew to $500,000 over 10 years 2011 – sales stagnated. The Problem. Swiffer was in a box Consumers could not see it

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Swiffer

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  1. Swiffer Packaging Based on “Swiffer Gets in Touch,” by Brian Sheehan

  2. The Beginning • Introduced 1999 by Procter & Gamble • Created “Quick Clean” category • Sales grew to $500,000 over 10 years • 2011 – sales stagnated

  3. The Problem • Swiffer was in a box • Consumers could not see it • Could not visualize how to use it • Not able to touch it

  4. The Solution • Swiffer taken out of the box • Shipping became more difficult • Display had to be redesigned • Shoppers could now • See the product • Touch the product

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