1 / 30

MeetICT – 2012, Bahrain

- Technology and Business Driven Requirements . By: Emad Atiyeh. December 10, 2012. MeetICT – 2012, Bahrain. How did it happen? . How did the Idea of cloud computing come about?

teresa
Download Presentation

MeetICT – 2012, Bahrain

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. - Technology and Business Driven Requirements By: Emad Atiyeh December 10, 2012 MeetICT – 2012, Bahrain

  2. How did it happen? • How did the Idea of cloud computing come about? • Historically speaking, in a blink of an eye technology progressed from the vacuum tube to the minuscule 4+ billion transistors chip.

  3. Cloud Models • The Term cloud computing , is tightly used to categorize networks and topology deployment. • Public cloud • Community cloud • Hybrid cloud • Private cloud • The 3 fundamental cloud computing models are: • Infrastructure as a Service (IaaS) • Platform as a Service (PaaS) • Software as a Service (SaaS)

  4. Early Cloud Computing Architecture • IaaS: • Low speed machines • Limited operating systems • First come-first- served access • Small Scale • Limited- virtualization • SaaS : • Multi-tenancy • Minimum configuration • Focused on rapid delivery and • Offered Stand alone Apps. USER DNS Load-Balancer 1 Load-Balancer 2 • PaaS: • Web Server • Execution Power • Database & limited development tools Application 1 Application 2 Data-Base Data-Base Storage A Cloud Off-Site Storage

  5. New applications model • Then, the market exploded: • Storage as a service (STaaS) • Security as a service (SECaaS) • Data as a service (DaaS) • Database as a service (DBaaS) • Test environment as a service (TEaaS) • API as a service (APIaaS) • Backend as a service (BaaS) BUT, The Network did not support all of these services

  6. NGCCN Drivers? • The model we already addressed can no longer meet business demands. • During the past 2 years, the global market demonstrated great demands for Cloud Services, thus, leading to the development of Next Generation Cloud Computing Network. • NGCCN Drivers: • Innovative and Break-Through Technology. • Business Drivers. • Problematic Opportunities • Mobile Services / Apps.

  7. NGCCN Drivers?- Innovative and break-through technology • Web2 • Dynamic sites, - Allow users to interact and collaborate with each other. • OpenStack • A free Open source software for IaaS, enables any organization to create and offer cloud computing services running on standard hardware. • REST (Representational State Transfer) • A software architecture for distributed systems such as the World Wide Web. REST has emerged as a predominant Web service design model. • IPv6 • IPv6, eight groups of four hexadecimal digits separated by colons, and is128 bits long - 3.4×1038 (340 Undecillion) IP Address. Or 340 Trillion-Trillion Trillion IP Address. • API (application programming interface) • A source code protocol intended to be used as an interface by software components to communicate with each other • ADC • ADCs serves as the gateway to the organization’s applications, are sometimes described as "next-generation load balancers- Provides AAA. • Routers, Amplifiers and ROADM

  8. NGCCN Drivers? -Business Growth • End to-end Business Process • Diverse and more robust applications • Integrating with services anywhere • Intelligent Hubs Linking Multi-Platforms • Multi-cloud redundancy • SLAs & KPI for multiple services Offering • Mobile Devices Integration • Robust Data confidentiality and control • Dynamically scalable Infrastructure • Open Resources • Secure Storage /RAID (Volume)/MemCashed • Security

  9. NGCCN Drivers? -Problematic Opportunities • IT and PMO issues • Spending vs. Cudget vs. Control • Lack of process enforcement • Business and strategy process are hard to implement ... • Market misunderstanding • Products and services offered short of market need … • P&L vs. ROI mismatch • State of denial [everything is going OKAY!]

  10. NGCCN Drivers? -Mobile & Video phenomenon • By 2014, IP video traffic will reach 767 Exabyte. • = 1.154 Trillion 650MB 80Mint. CDROM (Source: Cisco 2010 ) • By 2015, 7 Billion new Wireless devices projected. (Cisco 2010) • In 2012, 0.8 Exabyte of Mobile video were downloaded/MONTH • 1.2 Billion 650MB 80Mint. CDROM • In 2016, 7.3 Exabyte of Mobile video expected to be downloaded/month = 10.7 Billion 650MB CDROM • Worldwide mobile messaging market will reach $310.2 billion in 2016. (Portio Research 2012) • 31% of Mobile Handset and tablet traffic would be Off-Loaded MONTHLY by 2016; = 3.1 Exabyte. (Source: Cisco VNI Mobile 2012)

  11. NGCCN Security.- Another driver! • If any one tells you cloud computing is 100% secure or they will provide you with a service that guaranties you 99.9% SLA and Security. You might want to consider questioning the claim… • The main aspect in cloud computing’s dilemma is security • Data protection - Data privacy - Data security • Back ground/intrusion security sweep application. • Next-generation application delivery controllers: Cloud and mobility • SSL (Secure Socket Layer) / Encryptions • SBC for VOIP services • Privileges / Authentication • Change SSID (Service set Identifier) / WPA (Wi-Fi Protected Access) • ADC grant access privileges based on the user’s accessibility, PC/Laptop vs. Mobile. • Virtual ADCs play a role in cloud balancing

  12. The New NGCCN • Must allow integration • Customer services • Web.2, IPV6 compatible • Diverse services • Session State management • Development Integration • Flexibility in Virtualization • Content Management • UDDI: Universal Description, Discovery and Integration CDN, DNS • Load balancing • Bandwidth provisioning • Auditing • Authentication and Privacy • Intrusion prevention/Encryptions Presentation Modality Presentation Platform APIs SaaS Applications Data Metadata Content Integration & Middleware PaaS APIs Core Connectivity & delivery Abstraction IaaS Hardware Facilities Cloud Computing Models

  13. NGCCN AAA Audit MemCashed-2 MemCashed-1 Encrypted VPN Tunnel VPN Manager

  14. Cloud Characteristics! • From technology and network prospective: • Simplicity, Reduces latency, increase through-puts, minimize packets loss and outage • From Cloud computing operators’ prospective: • Agility - re-provision and utilizing infrastructure and applications resources as needed. • Mobility - API, and Network access flexibility. • Virtualization – increasing utilization by allowing storage devices and servers to be shared. • Maintenance – Cost effective and quick • Performance - is high due to simple architecture and Web use. • Reliability –great improvement - multiple redundant sites/products. • Scalability – is dynamic, easy to navigate - storage is almost free

  15. Cloud Market. • Cloud computing market to reach $241 billion in 2020 compared to $40.7 in 2010. Source: Forrester • PaaS will grow from $2.6B in 2011 to $9.8Bin 2016. Source: IDC research firm • IaaS estimated $3.7 billion in 2011 to $10.5 billion in 2014. Source: Gartner • SaaS market growing three-fold to $92.8 billion by 2016. Source: Forrester

  16. Why migrating to the cloud? • One-Stop-Shop Does not work anymore • Transforming the business model • Process improvement • Resources allocation • Speeds up Go-to-market • Re-architecting new Application • Platform Virtualization lead to hardware optimization • Reduces CapEx and improves OpEx • Pay as you go- increases ROI • Improves Security.

  17. Cloud Management you are responsible for management. Vendors are responsible for management. Source: Venturebeat.com PSS PaaS SaaS IaaS Applications Applications Applications Applications Data Data Data Data Runtime Runtime Runtime Runtime OS OS OS OS Virtualization Virtualization Virtualization Virtualization Middleware Middleware Middleware Middleware Storage Storage Storage Storage Networking Networking Networking Networking Servers Servers Servers Servers

  18. Cloud computing applications: - Healthcare case study- Why? • Half of the $2.2 Trillion spent on Healthcare in the US is wasted. Source: PricWaterhouseCooper – Health Research institute (2009)

  19. Mobile Networks • Mobile video is expected to generate $16B in revenue worldwide by 2014. Source:ReelSEO-2012. • In December 2008, US Internet users viewed a record 14.3 billion online videos. Source: comScore Video Metrix service • Mobile marketing and ad spending reached $19 billion in 2011. (ABI Research) • Mobile video broadcast advertising alone reached $9 billion in 2011.(ABI Research) • In 2012, 0.8 Exabyte of Mobile video were downloaded/month = 1.2 Billion 650MB CDROM • In 2016, 7.3 Exabyte of Mobile video expected to be downloaded/month = 10.7 Billion 650MB CDROM Global –Monthly Mobile Data Traffic in EB Source: Cisco VNI Mobile 2012

  20. Mobile APPS/ SMS • In December of 2011, Mobiles Apps reached 1,000,000 Source:http://www.ezanga.com/news/2012/08/29/the-age-of-apps-evolution-of-the-mobile-application-infographic/ • Since App Store's launch in 2008, iOS users have downloaded more than 14 billion apps. (ABI Research) • Mobile-applications download is expected to reach 48 billion In 2015. (research firm In-Stat ) • OTT messaging will exponentially grow by 2016. (Source: Portio Research) Source: Portio Research

  21. Regulations • Government, standards entities and clients need to insistently work on adopting a frame work to address and enforce regulation pertain to cloud computing industry • Data protection • Customer protection-When Multi-cloud is used • Data privacy • Data Ownership • Data Piracy • Data security • Data distribution • Penalty of violation • Technology and telecommunication network accessibility – Broad band.

  22. Recommendation • Before committing: • Perform market analysis • Investigate • Why and When? • Plan w/options • Mitigate the risk • Implement and measure. • The cloud can be as Productive as you want it to be! • The cloud can be as Secure as you want it to be! • The cloud can be as beneficial as you want it to be!

  23. THANK YOU ! ! – NGCCN - !

  24. Cloud computing applications: - Healthcare • Health care is a great candidate for cloud computing. Market will reach 5.4+ billion dollars by 2017. (marketsandmarkets) • regulatory, privacy and security concerns have slowed public cloud adoption • Health information exchange (HIE) • EMD - Electronic medical records • Data integrity and archiving • HIPPA compliances • State regulations • E-forms • E-farmacy • Billing and Dispute • Claims processing • Training – e-classrooms, VOD, nVOD • Collaborations SECURITY ?

  25. Cloud computing applications: - E Government • Cloud computing can easily improve IT activity by effectively centralize Government operation but yet allow broad and distributed utilization of it by multiple department and cross functional groups. • Allow for high productivity • More robust security and monitoring accuracy • Provide high level of data protection • Assure customer of data privacy • Improve accuracy • Reduce project time • Maintain accurate records and data • Provides agility • Allows for accuracy in granting privileges and secure access to the right people in cross-functional and huge government organization SECURITY ?

  26. Cloud computing applications:– Telecommunications; VOIP Traffic Application • Tel Telecommunication whole sales and terminations business is a perfect contender for migration into cloud computing. • Co-location - Switches and servers collocation • CDRS (Call data records) • ASR (Answer-Seizure Ratio) • ALOC (Average Length of call) Easy access • Pass-through vs. terminations more efficient execution • DID (Direct inward dialing) • ENUM Evaluations - mapping numbers into UNI/IP • Short calls (solve issues and problems) • ANI (Automatic number identification ) • (plays a major roll in protect number)

  27. Applications Used in Cloud • Early Applications: • CRM • ERP • EAM • Email • Games • Hosting • Resent Applications: • Procurement • Compliance • Risk • Human Capital Management • Program and project management • Supply chain Management • Management tools • Customer Experience • Enterprise Performance Management • Financial Management • Product Lifecycle Management

  28. Why new applications • Diversity and competition • … SONET vs. SDH, WiMax vs. LTE, GSM vs. CDMA, etc. • … EDFA vs Raman. • … SIP vs. H323. • … Mac vs PC, WordPerfect vs. Words. - This did not only create curiosity and competition in the telecom field, it however, created challenges, more jobs, and produced amazing new technologies, applications and solutions. • Data and knowledge is power!Once you map out the behavior and activities of a customer, you will be able to do so many things with it (Hopefully positive). • Innovation and technology is on the move -(Mores’ law). • Cloud Networks topology and architecture is constantly changing – Simple, easy to install and operate. • Strategies always shift. - business strategy changes and needs to be aligned with corporate objectives to meet market demands and stay ahead of competitors. … Recognition … And staying ahead!

  29. Innovations leading to could Computing • Mobile Video and SMS Exploded. • The Smart Phones/Apps Domination era. • Cloud Computing was born • The Internet Age • The Computer Age • The First mobile call made, six avenue to alliance capital building, NYC • The First Email - sent • ARPNET and the Internet • -first commercial mini-computer was built, by curly Benjamin 1960 2010 2012 1971 1973 1990 1956 1980 1970 2000 • -First fully automated mobile phone was developed by Ericsson

  30. The OSI Dilemma! Layer 7 Head Layer 7 Head Layer 7 Head Layer 7 Head Layer 7 Head Layer 7 Head Layer 7 Head + Application Application Layer 6 Head + Presentation Presentation Layer 5 Head + Layer 6 Head Session Session Layer 4 Head + Layer 6 Head Layer 5 Head Transport Transport Layer 3 Head + Layer 6 Head Layer 4 Head Layer 5 Head Network Network Layer 2 Head + + Layer 2 Trailer Layer 6 Head Layer 4 Head Layer 5 Head Layer 3 Head Data Link Data Link + Layer 2 Trailer Layer 7 DATA Layer 7 DATA Layer 7 DATA Layer 7 DATA Layer 7 DATA Layer 7 DATA Layer 7 DATA Layer 6 Head Layer 4 Head Layer 2 Head Layer 5 Head Layer 3 Head Layer 1 Head Physical Physical System 1 System 2

More Related