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MATH : M arketing for A ttracting T eacher H opefuls

MATH : M arketing for A ttracting T eacher H opefuls. Research Action Cluster. Update for the CSU-MTEP Convening October 10-11, 2014. RAC Partners. Cynthia Anhalt , University of Arizona Joe Champion , Boise State University Ed Dickey , University of South Carolina

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MATH : M arketing for A ttracting T eacher H opefuls

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  1. MATH:Marketing for Attracting Teacher Hopefuls Research Action Cluster Update for the CSU-MTEP Convening October 10-11, 2014

  2. RAC Partners • Cynthia Anhalt, University of Arizona • Joe Champion, Boise State University • Ed Dickey, University of South Carolina • Dana Franz, Mississippi State University • Maria Fernandez, Florida International University • Jennifer Whitfield, Texas A&M University

  3. Statement of the Problem • Secondary Mathematic Teacher Programs* (SMTPs) are not enrolling or graduating secondary mathematics teachers to satisfy the needs of U.S. middle and high schools • Salary, stereo-types, job-satisfaction, career prestige, and the challenges of learning mathematics contribute to low enrollments in mathematics teacher preparation programs * An SMTP is a program that includes a nationally accredited course of study housed at an institution of higher education that leads to licensure for teaching mathematics in grades 6-12.

  4. Relation to Overall Drivers BCC

  5. Aim Statement • Attract and maintain an adequate supply of secondary mathematics teacher candidates • Purposeful and sustained marketing plan and effort to attract a diverse population of teacher candidates and counter the negative narrative about teaching • Address needs of different institutions and programs • Marketing sensitive to diverse audiences • Investigate how to retain those we recruit with strong potential for teaching secondary mathematics

  6. General Aims of this Research Action Cluster (RAC) • By June 2017, increase by 100% the number of SMTP graduates across the four institutions of this RAC. • By June 2017, increase the diversity* of SMTP graduates to meet or exceed the demographics of each RAC institution’s state demographics. • By December 2014, increase by 100% the number of individuals who inquire about a SMTP at the four RAC institutions. • By May 2015, increase by 50% the number of individuals who formally commit** to a SMTP at the four RAC institutions. * “diversity” will be limited to dimension of race, ethnicity, and gender with attention to groups typically under-represented in SMTPs. ** “commit” means declare an appropriate SMTP major or apply for admission to a SMTP and thereby become a “teacher candidate.”

  7. RAC Driver Diagram Primary Drivers Improvement Targets Secondary Drivers • Video (TV, closed circuit, etc) • Web Media (Facebook, Twitter, etc) • Paper (brochures, flyers, posters, etc) • Collaborations (SMTI, 2-yr college, high school, etc) Increase Awareness and Knowledge of SMTP. Generate interest in and create self-efficacy about SMTP among students and others. By June 2017, increase by 100% the number of SMTP graduates across the four institutions of this RAC. • Assigning faculty advisor • Advisement meetings (group or individual) • Providing information • Connection with alumni • Assistance with applications • Trial teaching/school experiences • Tutoring By May 2015, increase by 50% the number of individuals who formally commit to a SMTP at the four RAC institutions. Converting Awareness or Interest to Commitment to SMTP. Capitalize on interest and mobilize action that leads to a commitment to become a mathematics teacher. By June 2017, increase the diversity* of SMTP graduates to meet or exceed the demographics of each RAC institution’s state demographics Infrastructure for Purposeful Recruitment with SMTP. Develop and maintain institutional systems/resources to recruit and retain candidates • Logistics (fingerprinting, etc) • Data collection, management and reporting • Evaluation of marketing • Planning, Implementing, Testing Attracting and Graduating Diverse Teacher Candidates. Employ strategic and purposeful strategies to address diversity • Reaching out • Targeting • Mentoring • Tailoring support systems

  8. Measures Used • Annual number of graduates reported to SMTI • Number individual initiated inquiries about mathematics teaching (by email, phone, walk-in, etc) monitored continuously through form and aggregated monthly • Annual data summary on diversity that includes race, ethnicity, and gender. • Number of individuals who declare an appropriate SMTP major aggregated monthly • Number of individuals who apply for admission to a SMTP aggregated each semester

  9. General Approach Taken • SMTI and MATH RAC will collaborate with 100Kin10 and other STEM teacher preparation programs on rebranding and marketing • UofSCwill pilot marketing plan that includes RFP and private contractor • FIU/Arizona will develop recruiting materials and conduct targeted recruitment of freshmen and high school students • Boise State will use survey data on interest and experience to identify high-impact recruitment strategies • Texas A&M will develop recruiting materials targeting the AggieTeachprogram • Mississippi State will develop recruit materials with institutionally funded campaign • Colorado State and East Carolina are observing

  10. Current Activities • Institutions with funded campaigns (UofSC, FIU, Mississippi State, Texas A&M) • Institutions with volunteer or informal campaigns (Arizona, Boise State, Colorado State, East Carolina) • 100Kin10 Blow Minds, Teach STEM partnership • Recruitment Campaign Implementation Guide Development

  11. New Imagery for Teaching http://math.arizona.edu/~smep/ http://idoteach.boisestate.edu/ http://teachscienceandmath.org/ http://fiuteach.fiu.edu/

  12. Cultivated Wit and 100Kin10 http://tinyurl.com/pzjuro3

  13. BlowMinds.org

  14. Next Steps • Continue to Plan and Do various marketing efforts • Study measures (inquiries, admissions, program completers) and Act on results • Disseminate Implementation Guide to MTEP partners • Addressing strategies to attract diverse pool of teacher candidates

  15. Opportunities for Involvement • Plan and Do marketing strategies that inform RAC members and others in MTEP and CSU on effective, sustainable recruitment • Particular interest in social media strategies, but open to flyer, poster, direct mail, radio, billboard, TV, or any other media process • Assist with development, enhancement, and dissemination of the Implementation Guide

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