Fall 2019 Popcorn Sale! America's Popcorn Sale - Funding Adventures!

1. Fall 2019 Popcorn Sale! AMERICA’S POPCORN SALE - FUNDING ADVENTURES! OVER $4 BILLION RETURNED TO SCOUTING SINCE 1980

2. PACK 671’s LADIES OF THE CORN You’re Popcorn Kernels are: Rebecca Dionne and Andrea Cherubini Rebecca.dionne@outlook.comcherubini14@msn.com Cell: 847-903-8984 Cell: 224-639-0432

3. WHY DO WE SELL POPCORN? The popcorn fundraiser is the lifeblood of our Pack; the annual Pack budget depends on it! • 73% Return to Scouting • Help to fund our unit’s Scouting program • Scout character development • Improve our camps and council resources

4. SCOUTS GROW • Character Development • Gain Confidence • Goal Setting • Money Management • Public Speaking • Overcoming Fear & Rejection • Earn their way…

5. WHAT IS OUR SCOUTING PROGRAM? Help to fund Scouting related expenses and activities. Boys Life Magazine Advancements & Awards Campouts Hikes Blue & Gold Banquet Pinewood Derby & more!

6. HOW DO WE SELL? We’ve made it easier than ever to sell popcorn this year… Download and sell with the Trail’s End App. The app supports all the ways our unit sells. Grocery Stores Other Storefronts Door-to-Door / Wagon Sales Friends & Family At the Office Online Learn more at App.trails-end.com/Scouts

7. HOW TO SELL WITH THE APP? This slide has a video imbedded. Click the link to play the video. https://www.youtube.com/watch?v=SqyzkaqBmfM

8. HOW TO SELL WITH THE APP Once you download the app, then register yourself (or a parent can register on behalf of their scout). Training and other resources are available within the app once you are registered. Since EVERYTHING is done through the app, please take the time to learn how to use it.

9. SITE SALE SETUP We’ve got all the equipment you need! Table Banner Table Cloth Cashbox Popcorn Credit Card Reader Laminated Instructions, Reminders, & Info Bring your own smartphone/device (and reader adapter if necessary

10. DOOR-TO-DOOR (WAGON) SALES Boost your sales beyond Storefronts! Check-Out Popcorn Sell Door to Door Sell to Friend & Family Sell at Work Return Unsold Popcorn

11. ONLINE SALES Share your online fundraising page from the app! Free Shipping! Average online order is $65 Create your fundraising page with yourstory, Scouting photos and videos You could make a plan to share your page every Sunday via: Social (Facebook, Twitter, etc.) Text Message Email Each share averages $33 in sales

12. OUR GOAL $22,000 We want to subsidize our Scouting program with fundraising!

13. SCOUTS, WHAT’S YOUR GOAL? This slide has a video imbedded. https://youtu.be/RsYY3uMkFwU

14. MAKE YOUR PLAN How do you build a plan to achieve your goal? Let’s say you want to sell $1,500 in popcorn.

15. READY TO EAT $25 $20 $25 $15 NOT RETURNABLE: All chocolate items Salted Caramel Corn White Cheddar Cheese Premium Caramel Corn with Almonds, Cashews & Pecans Chocolatey Caramel Crunch $10 $10 Popping Corn Classic Caramel Corn

16. MICROWAVABLE $20 $20 Unbelievable Butter – 18 Pack Kettle Corn – 18 Pack

17. COLLECTIONS $60 $30 $60 Chicago Skyline Collection Tin Chocolate Lover’s Collection Tin Cheese Lover’s Collection Box NOT RETURNABLE: All chocolate items

18. MILITARY DONATIONS Over $45 million worth of popcorn donated to U.S. Troops! $30 Silver Level Donation $50 Gold Level Donation

19. INCENTIVES Trail’s End Amazon Gift Card Mt. Adventure Rewards College Scholarship Council Golden Ticket Scavenger Hunt Chicago Wolves Ticket Star Wars Movie Screening Dave & Buster’s Experience SkyZone Experience And the Collection Patch Pack Pie-In-the-Face Popcorn Bucks

20. TRAIL’S END REWARDS • Buy the prizes YOU want with an Amazon.com Gift Card! • Check out the prize flyer for ideas and then build your Amazon.com Wish List. • Learn more at Rewards.Trails-End.com • August 12 – November 3 • Earn one entry for every $100 in credit card sales (App + online sales) to qualify each week. • Weekly vacation giveaways and $10 Amazon.com Gift Cards.

21. TRAIL’S END REWARDS Trail’s End College Scholarship Program Sell $2,500 Sell $2,500 in any calendar year to have 6% of qualified product sales count towards their own Trail's End Scholarship. Once enrolled, 6% of sales each year will go towards a scholarship. Scouts must complete a scholarship form each year. Scholarship forms are due to NEIC for verification and signature by Friday, December 13, 2019. For additional information, see www.trails-end.com/ scholarship. Funded By Trail’s End *Enrollment and reporting of sales is not automatic. Forms must be submitted Dec. 13, 2019.

22. COUNCIL INCENTIVES Golden Ticket Scavenger Hunt One golden ticket is hidden at a home in each district. The first Scout to sell popcorn at that home will be awarded a GOLDEN TICKET, which can be redeemed for two Sky Zone passes. Clues will be posted in weekly Kernel Journals and on the NEIC Facebook page at facebook.com/neicbsa. Golden tickets will be available until found or until the end of the sale.

23. COUNCIL INCENTIVES Collection Patch

24. COUNCIL INCENTIVES Chicago Wolves Game Sell $225 Sell $225 to earn one ticket to a Chicago Wolves game. Scout must be accompanied by one paying adult.

25. COUNCIL INCENTIVES Special Screening of Star Wars: The Rise of Skywalker Sell $850 Earn 2 movie passes (1 Scout/1 Adult) to a special screening of Star Wars: The Rise of Skywalker. Scouts may not attend without an adult. *Time and location to be determined.

26. COUNCIL INCENTIVES Dave and Buster’s Star Wars Battle Pod Experience Sell $1,500 Earn a Dave and Busters Power Card with 125 Chips and play Star Wars Battle Pod.

27. COUNCIL INCENTIVES Train like a Jedi and Reach for the Stars at SkyZone Sell $2,500 Earn a 120 minute all access pass to Sky Zone to train like a Jedi.

28. PACK INCENTIVE – Pie-in-the-Face Sell $400 Earn a chance to throw a whipped cream pie into the face of our Assistant CubMaster! * One pie per scout. Sell $650 Earn a chance to throw a whipped cream pie into the face of our CubMaster! * One pie per scout.

29. PACK INCENTIVE – Popcorn Bucks $10 for Every $100 Sold We’re bringing back Popcorn Bucks! For every $100 of popcorn you sell, you’ll earn $10 to be used for any Pack activity. Popcorn Bucks can be used to pay for Scout's family at activities as well. They are "use them or lose them“, as they must be used during this school year and cannot be carried over from Cub Scouts into Boy Scouts. 

30. PACK 671 KEY DATES NOW 9/6 & 9/7 October 27 Done by Oct. 30 November 15 Sale START Date: Initial Popcorn Pickup: Sale END Date: Closeouts: Final Order Distribution:

31. PACK 671 SITE SALES Saturday September 21 Sunday September 22 Saturday September 28 Sunday September 29 Gurnee Jewel on Hunt Club Rd 10am to 4pm Gurnee Jewel on Hunt Club Rd 10am to 4pm Grayslake Jewel on Belvidere Rd 10am to 3pm Grayslake Jewel on Belvidere Rd 10am to 4pm Soon we’ll have sign-up available through the app, but until then… Reach out to Andrea to sign-up for a day/time.

32. PACK 671 KEY DATES @ the Dionne house From 4:30pm to 7:30pm From 2pm to 6pm Popcorn Pick-up: Friday, September 6 Saturday, September 7 1489 Vineyard Drive, Gurnee

33. TOP SELLER PLEDGE Thinking of being a Top Seller?Sign the Pledge TONIGHT!

34. Q&A Questions & Answers

35. Objection #1: “Popcorn is too expensive–people won’t buy it, and I don’t understand why it costs so much.” • We hear this concern about the popcorn sale quite often; it’s probably our most common complaint. Why is popcorn so expensive? Well, that’s because you’re not selling popcorn–you’re selling Scouting. When you donate to a non-profit and receive a gift in return (such as a tote bag or coffee mug), the dollar value of that gift or token is rarely equivalent to the dollar amount that you donated. Our Popcorn Sale functions the same way. You are asking customers to give a donation to local Scouting (remember that your unit receives a third of their sale, and our Council receives another third), and you are giving them the gift of delicious popcorn in return. We believe popcorn trumps a tote bag any day. When you frame your sales pitch this way, people DO buy popcorn. They also buy popcorn when you let them know how your unit is going to use the money–perhaps you are raising money for camp, a cool trip, or a new trailer. Customers enjoy knowing that they are contributing to a tangible goal. • Objection #2: “You don’t have any lower-priced items. The expensive products are too hard to sell.” • It is true that customers tend to buy your lowest-price items first, but that does not mean that lowering your prices will earn you more sales. If you sell three bags of popcorn for $20 each, you’ve made $60 by successfully selling to three people. If you split a box of our $20 microwave popcorn into 18 individual packages and sell them for $1.10 a piece, you have to approach 60 people to make the same amount of money (also, this is not allowed per Trail’s End regulations). In addition, we feature products as low as $10.  • Objection #3: “We don’t need to sell popcorn. We charge enough dues to cover our expenses.” • You can certainly charge your Scouts the full cost of participating in all of your yearly activities. However, you could also lower those dues and add a fundraiser that benefits your scouts through teaching them about salesmanship, the Scouting principle of “paying your own way,” the value of a hard work, and goal setting. This also makes joining your unit less cost-prohibitive to families that may be deciding between Scouting and another activity. • Objection #4: “We don’t need to sell popcorn because we already have a yearly fundraiser.”  • Many of our units participate in other fundraisers that have become longstanding traditions. That fundraiser is part of the unit’s identity, and we don’t want to replace it. However, popcorn can make an excellent additional fundraiser, either for the whole unit or for scouts who are working towards a particular goal or trip (we have scouts pay their way to Ma-Ka-Ja-Wan with popcorn sales every year!). You can choose to do take-order and/or online sales only, eliminating the need to store or transport the popcorn and, if you do choose to order popcorn, all of the products are returnable at the end of the sale, except products containing chocolate. With other fundraisers, such as candy or catalog sales, you are often stuck with a bunch of leftover products at the end of your campaign. This is not the case with popcorn. • Objection #5: “Selling Popcorn is for Cub Scouts. Our Troop/Crew doesn’t want to take that away from them, and no one wants to buy popcorn from our older scouts.” • We hear this argument a lot as well. We take the opposite stance–who better to sell popcorn than older scouts that most likely already have selling experience, a customer base, and product knowledge? Older scouts tend to be more goal driven and truly understand the lessons learned by selling. They also have more to pay for, including resident camp, high adventure treks, and leadership trainings. All of these costs can be offset or eliminated by popcorn sales. As far as taking away sales from Cub Scouts, older scouts not only have different connections and customers, but have access to a market that few Cub Scouts do: social media. Scouts can sell via Facebook, Instagram, Twitter, or their platform of choice. If your older scout sells online, Trail’s End has a customizable sales platform so that scouts can share their individual goals with their customers. Even better, Trail’s End will be updating their take-order app soon, to make in-person popcorn sales a breeze. • Objection #6: “Why can’t I just write a check instead of selling popcorn?” • If you choose to simply donate instead of participating in the Popcorn Sale, your Scouts lose out on the opportunities that popcorn provides: • We live in a world where we are asked constantly to promote ourselves. Learning how to successfully market and sell Scouting through popcorn teaches scouts how to market themselves, which will prove useful when they apply to college or their first job. By not selling popcorn, Scouts miss this opportunity. • Your scouts are also losing out on the lesson that comes from paying their own way: very few things in life are free, and you must earn the things you want. This is a lesson best learned young as to avoid the pain of disillusionment later on, and it is never too early to cultivate a good work ethic. • Your Scouts miss the chance to earn money for college through the Trail’s End college scholarship program. To qualify, scouts need to sell $2,500 of popcorn within their first year. 6% of their sales are kept in a scholarship fund for that scout. Once enrolled, 6% of their sales each year will be added to their account. Q&A “Popcorn is too expensive–people won’t buy it, and I don’t understand why it costs so much.”

36. Objection #1: “Popcorn is too expensive–people won’t buy it, and I don’t understand why it costs so much.” • We hear this concern about the popcorn sale quite often; it’s probably our most common complaint. Why is popcorn so expensive? Well, that’s because you’re not selling popcorn–you’re selling Scouting. When you donate to a non-profit and receive a gift in return (such as a tote bag or coffee mug), the dollar value of that gift or token is rarely equivalent to the dollar amount that you donated. Our Popcorn Sale functions the same way. You are asking customers to give a donation to local Scouting (remember that your unit receives a third of their sale, and our Council receives another third), and you are giving them the gift of delicious popcorn in return. We believe popcorn trumps a tote bag any day. When you frame your sales pitch this way, people DO buy popcorn. They also buy popcorn when you let them know how your unit is going to use the money–perhaps you are raising money for camp, a cool trip, or a new trailer. Customers enjoy knowing that they are contributing to a tangible goal. • Objection #2: “You don’t have any lower-priced items. The expensive products are too hard to sell.” • It is true that customers tend to buy your lowest-price items first, but that does not mean that lowering your prices will earn you more sales. If you sell three bags of popcorn for $20 each, you’ve made $60 by successfully selling to three people. If you split a box of our $20 microwave popcorn into 18 individual packages and sell them for $1.10 a piece, you have to approach 60 people to make the same amount of money (also, this is not allowed per Trail’s End regulations). In addition, we feature products as low as $10.  • Objection #3: “We don’t need to sell popcorn. We charge enough dues to cover our expenses.” • You can certainly charge your Scouts the full cost of participating in all of your yearly activities. However, you could also lower those dues and add a fundraiser that benefits your scouts through teaching them about salesmanship, the Scouting principle of “paying your own way,” the value of a hard work, and goal setting. This also makes joining your unit less cost-prohibitive to families that may be deciding between Scouting and another activity. • Objection #4: “We don’t need to sell popcorn because we already have a yearly fundraiser.”  • Many of our units participate in other fundraisers that have become longstanding traditions. That fundraiser is part of the unit’s identity, and we don’t want to replace it. However, popcorn can make an excellent additional fundraiser, either for the whole unit or for scouts who are working towards a particular goal or trip (we have scouts pay their way to Ma-Ka-Ja-Wan with popcorn sales every year!). You can choose to do take-order and/or online sales only, eliminating the need to store or transport the popcorn and, if you do choose to order popcorn, all of the products are returnable at the end of the sale, except products containing chocolate. With other fundraisers, such as candy or catalog sales, you are often stuck with a bunch of leftover products at the end of your campaign. This is not the case with popcorn. • Objection #5: “Selling Popcorn is for Cub Scouts. Our Troop/Crew doesn’t want to take that away from them, and no one wants to buy popcorn from our older scouts.” • We hear this argument a lot as well. We take the opposite stance–who better to sell popcorn than older scouts that most likely already have selling experience, a customer base, and product knowledge? Older scouts tend to be more goal driven and truly understand the lessons learned by selling. They also have more to pay for, including resident camp, high adventure treks, and leadership trainings. All of these costs can be offset or eliminated by popcorn sales. As far as taking away sales from Cub Scouts, older scouts not only have different connections and customers, but have access to a market that few Cub Scouts do: social media. Scouts can sell via Facebook, Instagram, Twitter, or their platform of choice. If your older scout sells online, Trail’s End has a customizable sales platform so that scouts can share their individual goals with their customers. Even better, Trail’s End will be updating their take-order app soon, to make in-person popcorn sales a breeze. • Objection #6: “Why can’t I just write a check instead of selling popcorn?” • If you choose to simply donate instead of participating in the Popcorn Sale, your Scouts lose out on the opportunities that popcorn provides: • We live in a world where we are asked constantly to promote ourselves. Learning how to successfully market and sell Scouting through popcorn teaches scouts how to market themselves, which will prove useful when they apply to college or their first job. By not selling popcorn, Scouts miss this opportunity. • Your scouts are also losing out on the lesson that comes from paying their own way: very few things in life are free, and you must earn the things you want. This is a lesson best learned young as to avoid the pain of disillusionment later on, and it is never too early to cultivate a good work ethic. • Your Scouts miss the chance to earn money for college through the Trail’s End college scholarship program. To qualify, scouts need to sell $2,500 of popcorn within their first year. 6% of their sales are kept in a scholarship fund for that scout. Once enrolled, 6% of their sales each year will be added to their account. Q&A “You don’t have any lower-priced items. The expensive products are too hard to sell.”

37. Objection #1: “Popcorn is too expensive–people won’t buy it, and I don’t understand why it costs so much.” • We hear this concern about the popcorn sale quite often; it’s probably our most common complaint. Why is popcorn so expensive? Well, that’s because you’re not selling popcorn–you’re selling Scouting. When you donate to a non-profit and receive a gift in return (such as a tote bag or coffee mug), the dollar value of that gift or token is rarely equivalent to the dollar amount that you donated. Our Popcorn Sale functions the same way. You are asking customers to give a donation to local Scouting (remember that your unit receives a third of their sale, and our Council receives another third), and you are giving them the gift of delicious popcorn in return. We believe popcorn trumps a tote bag any day. When you frame your sales pitch this way, people DO buy popcorn. They also buy popcorn when you let them know how your unit is going to use the money–perhaps you are raising money for camp, a cool trip, or a new trailer. Customers enjoy knowing that they are contributing to a tangible goal. • Objection #2: “You don’t have any lower-priced items. The expensive products are too hard to sell.” • It is true that customers tend to buy your lowest-price items first, but that does not mean that lowering your prices will earn you more sales. If you sell three bags of popcorn for $20 each, you’ve made $60 by successfully selling to three people. If you split a box of our $20 microwave popcorn into 18 individual packages and sell them for $1.10 a piece, you have to approach 60 people to make the same amount of money (also, this is not allowed per Trail’s End regulations). In addition, we feature products as low as $10.  • Objection #3: “We don’t need to sell popcorn. We charge enough dues to cover our expenses.” • You can certainly charge your Scouts the full cost of participating in all of your yearly activities. However, you could also lower those dues and add a fundraiser that benefits your scouts through teaching them about salesmanship, the Scouting principle of “paying your own way,” the value of a hard work, and goal setting. This also makes joining your unit less cost-prohibitive to families that may be deciding between Scouting and another activity. • Objection #4: “We don’t need to sell popcorn because we already have a yearly fundraiser.”  • Many of our units participate in other fundraisers that have become longstanding traditions. That fundraiser is part of the unit’s identity, and we don’t want to replace it. However, popcorn can make an excellent additional fundraiser, either for the whole unit or for scouts who are working towards a particular goal or trip (we have scouts pay their way to Ma-Ka-Ja-Wan with popcorn sales every year!). You can choose to do take-order and/or online sales only, eliminating the need to store or transport the popcorn and, if you do choose to order popcorn, all of the products are returnable at the end of the sale, except products containing chocolate. With other fundraisers, such as candy or catalog sales, you are often stuck with a bunch of leftover products at the end of your campaign. This is not the case with popcorn. • Objection #5: “Selling Popcorn is for Cub Scouts. Our Troop/Crew doesn’t want to take that away from them, and no one wants to buy popcorn from our older scouts.” • We hear this argument a lot as well. We take the opposite stance–who better to sell popcorn than older scouts that most likely already have selling experience, a customer base, and product knowledge? Older scouts tend to be more goal driven and truly understand the lessons learned by selling. They also have more to pay for, including resident camp, high adventure treks, and leadership trainings. All of these costs can be offset or eliminated by popcorn sales. As far as taking away sales from Cub Scouts, older scouts not only have different connections and customers, but have access to a market that few Cub Scouts do: social media. Scouts can sell via Facebook, Instagram, Twitter, or their platform of choice. If your older scout sells online, Trail’s End has a customizable sales platform so that scouts can share their individual goals with their customers. Even better, Trail’s End will be updating their take-order app soon, to make in-person popcorn sales a breeze. • Objection #6: “Why can’t I just write a check instead of selling popcorn?” • If you choose to simply donate instead of participating in the Popcorn Sale, your Scouts lose out on the opportunities that popcorn provides: • We live in a world where we are asked constantly to promote ourselves. Learning how to successfully market and sell Scouting through popcorn teaches scouts how to market themselves, which will prove useful when they apply to college or their first job. By not selling popcorn, Scouts miss this opportunity. • Your scouts are also losing out on the lesson that comes from paying their own way: very few things in life are free, and you must earn the things you want. This is a lesson best learned young as to avoid the pain of disillusionment later on, and it is never too early to cultivate a good work ethic. • Your Scouts miss the chance to earn money for college through the Trail’s End college scholarship program. To qualify, scouts need to sell $2,500 of popcorn within their first year. 6% of their sales are kept in a scholarship fund for that scout. Once enrolled, 6% of their sales each year will be added to their account. Q&A “Why can’t I just write a check instead of selling popcorn?”

38. Thank You • and • Have a Great Sale! * This presentation will be available on the Pack’s website @ www.cubscoutpack671.com.