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Cultural Hegemony

Cultural Hegemony. A2 Media Section 1B. Exam Question . Explain the role played by the media in the construction of collective identity Discuss how one or more groups of people are represented through the media. Hegemony.

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Cultural Hegemony

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  1. Cultural Hegemony A2 Media Section 1B

  2. Exam Question Explain the role played by the media in the construction of collective identity Discuss how one or more groups of people are represented through the media.

  3. Hegemony A section of society has authority over the rest through consent, not force Ruling class ideologies seen as universal with benefits to all Building, maintaining and subverting common-sense world views

  4. Hegemony • Ideas of the ruling class seen as normal or taken for granted • Common sense itself become site of ideological struggle • What is seen as common sense? • Why? • How? • What might be some “sites of ideological struggle?”

  5. Stuart Hall Media appear to reflect reality but actually construct it Mass media do reproduce ideas which serve the interests of the ruling class, The news defines events, Primary definers: accredited sources in government and other institutions. Media reinforce a consensual viewpoint by using by claiming to voice public opinion

  6. The pluralist model Argument that says there is diversity and choice Media simply responds to what the public want/need/demand Ideology can still drive this demand but in this model the media responds to it rather than us responding to the media

  7. Knowledge Jigsaw Activity • Working with the exam question “Discuss how one or more groups of people are represented through the media” you must (in groups) take sections of today's presentation (Hegemony, Hall, Pluralism) and present one to three slides of information • Your slides should focus on key theory and provide some examples from past or present media texts • You will be given some addition handouts to read • The entire presentation will end up on the wall

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