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AC Propulsion: Examining The Electric Vehicle Industry

AC Propulsion: Examining The Electric Vehicle Industry. Mary Beard Cindy Chen Philip Wong. Electric Vehicles in the Automotive Industry. EVs leader in automotive industry prior to 1912 Interest in EVs fluctuates with oil prices

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AC Propulsion: Examining The Electric Vehicle Industry

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  1. AC Propulsion: Examining The Electric Vehicle Industry Mary Beard Cindy Chen Philip Wong

  2. Electric Vehicles in the Automotive Industry • EVs leader in automotive industry prior to 1912 • Interest in EVs fluctuates with oil prices • Recent concerns over smog and other pollutants drives EV research

  3. Classifications of Electric Vehicles • Performance categories • Bikes and Scooters • Neighborhood (25 mph) • City (55 mph) • Full-function • Power Sources • Fuel cell • Hybrid • Battery (lead acid, lithium ion, nickel metal hydride)

  4. AC Propulsion • Performance categories • Bikes and Scooters • Neighborhood (25 mph) • City (55 mph) • Full-function • Power Sources • Fuel cell • Hybrid • Battery (lead acid, lithium ion, nickel metal hydride)

  5. History of AC Propulsion • Founded in 1992 by Alan Cocconi • CIT graduate • Developed drive system for GM’s Impact (EV-1) • 1994 AC-150 Drive System • Honda Civic conversion vehicle

  6. AC Propulsion Projects • Government research • Non-profit research • Major auto manufacturer projects • Volkswagon • Vehicle conversions state and local agencies • South Coast AQMD • SoCal Edison • LA County Dept of Water & Power • T-Zero

  7. T-Zero • AC Propulsion’s full-function EV • 0-60 mph in 4.1 seconds • Max speed • Current: 90 mph (Single gear system) • Future: 120 mph (Dual gear system) • Price • Current: $120,000 • Future: $50,000 - $70,000

  8. Observations and Recommendations • Size of company and impact • Development of Market • Position of AC Propulsion as a technological company • Revenue Problems • Outsourcing

  9. Operating as a Small Company • Retaining technical edge and direction • Reliance on individual members • Inefficiencies • Narrow-mindedness

  10. Viewing the Future of the EV Market • Market history shows difficulties • Undeveloped market • Growth of EV market is flat at best • Will EV market blossom? • Penetrating new markets

  11. AC Propulsion’s Technology • T-Zero project shows strengths of company • Ability to respond quickly to market demands • Taking on new projects • Miscellaneous projects

  12. Revenue Problems • Moving forward with current R&D • AC Propulsion’s position of being “cash strapped” • Company culture • Company view of investors and borrowing money

  13. Recommendations • Consulting or outside assessments of company • More aggressive marketing • Hiring new person to aid Tom • Penetrating new markets • Bringing in more revenue • Re-assessing company view of investors • Borrowing money • Reevaluating company culture of revenue • Outsourcing

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