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Corporate Communication & Branding Strategic Roadmap

Develop a guide for effective corporate communication approach to disseminate SALIHIN identity globally. Encourage stakeholder participation through various tools and approaches. Analyze effectiveness through surveys and interviews.

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Corporate Communication & Branding Strategic Roadmap

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  1. GROUP [A] Corporate Communication and Branding Group Facilitator(s) PuanShafianaSalleh / AbdussalamShokhawi Group Members MohdArifuddinJiran Nor AzlindaShahrul Zaman Julia Nasuredin SafiahMdYusoff • SyahielaSyazana Mohamad Saieimi • Mohammad ZulfadhliZolkaffly 2017-2021 STRATEGIC ROAD MAP - FOCUS GROUP LEVEL

  2. Corporate Communication and Branding Branding Vision To successfully disseminate SALIHIN identity to the world Mission Through Corporate Communication activities, we bring along our Corporate Image to build our Brand and Identity in the industry Corporate Image Corporate Communication

  3. Target

  4. Current Issues

  5. SWOT Analysis

  6. Questionnaire Results

  7. Goals and Objectives Developed guide for company towards corporate communication approach Create awareness among employees and encourage for active participation in corporate communication to company’s stakeholders Information sharing among stakeholders

  8. Tools / Approach Establish Framework Internal External Newsletter Circular Office Ambience Internal Events Mass Media Public Relationship Website CSR Exhibition Firm’s Network (I2AN, etc) IT Adoption / Marketing Social Media Apps Face-to-Face Meeting

  9. Approach Effectiveness Analysis Mass Media CSR Events / Exhibition News Letter / Circular Office ambience Brochure / Poster Website Employee Firms Network

  10. General Timeline

  11. Strategy and Action Plan

  12. Monitoring Tools and Period. Survey/Interview/Respond Analytics

  13. Proposed Key Enabler

  14. THANK YOU

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