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Explaining the Unexplainable: INFOGRAPHICS

Explaining the Unexplainable: INFOGRAPHICS. Thale Dillon Director, Montana KIDS COUNT Bureau of Business & Economic Research University of Montana--Missoula. “Infographics are essentially any combination of information and image used to tell a story by visually representing data”.

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Explaining the Unexplainable: INFOGRAPHICS

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  1. Explaining the Unexplainable:INFOGRAPHICS Thale Dillon Director, Montana KIDS COUNT Bureau of Business & Economic Research University of Montana--Missoula

  2. “Infographics are essentially any combination of information and image used to tell a story by visually representing data”. (IdealWare) What is anINFOGRAPHIC?

  3. The purpose of infographics is to transform data into eye-catching, creative and accessible visuals that make viewers interested enough to care about your data. Why use INFOGRAPHICS?

  4. When doesit make senseto use INFOGRAPHICS?

  5. Not easily shared SHAREABILITY Easily shared

  6. Takes time to digest DIGESTIBILITY Quick and easy to scan

  7. INTEREST Speaks to heads Speaks to hearts

  8. APPEAL “Thunk” factor “Wow” factor

  9. DEPTH OF CONTENT Superficial In-depth

  10. As a COMPLEMENT to reports. Ways to use INFOGRAPHICS As a PREVIEW for a longer report. To tell a STORY. Have corresponding expectations.

  11. DATA CLARITY KEYFEATURESOF A GOODINFOGRAPHIC:

  12. From “Infographics for Outreach, Advocacy, and Marketing: From Data to Design”, Idealware (2013)

  13. VISUAL CLARITY KEYFEATURESOF A GOODINFOGRAPHIC:

  14. From “Infographics for Outreach, Advocacy, and Marketing: From Data to Design”, Idealware (2013)

  15. PURPOSE KEYFEATURESOF A GOODINFOGRAPHIC:

  16. Hook

  17. Focal Point

  18. Take- Away

  19. Don’t forget the attribution!

  20. WhenNOT to use infographics

  21. “…designing good infographics isn’t as simple as it looks.” Babar Suleman

  22. WARNING! * Montana KIDS COUNT * Bureau of Business & Economic Research * University of Montana

  23. http://visual.ly/evil-effects-bad-infographics

  24. ONLINE TOOLS www.manyeyes.com infogr.am www.easel.ly www.visual.ly

  25. http://pinterst.com/kanter/nonprofit-infographics

  26. www.pinterest.com/idealware/infographic-report-examples

  27. infographics), which tends to show more illustrative graphics. For an idea of how you can use infographics for advocacy goals, take a look at RAD Campaign’s War on Women series (www. www.good.is/infographics

  28. www.pinterest.com/idealware/infographic-report-examples www.pinterest.com/kanter/nonprofit-infographics www.good.is/infographics www.edwardtufte.com/ www.idealware.org www.feltron.com Online Resources

  29. “The Wall Street Journal Guide to Information Graphics”, Dona M. Wong “Infographics for Outreach, Advocacy, and Marketing: From Data to Design”, Idealware.org “Blah, Blah, Blah: What to do when words don’t work”, Dan Roam “The Back of the Napkin”, Dan Roam PRINT Resources

  30. Thale Dillon, Director Montana KIDS COUNT Bureau of Business & Economic Research University of Montana—Missoula thale.dillon@business.umt.edu www.montanakidscount.org www.bber.umt.edu

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