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Meet our Shopper Archetypes

Meet our Shopper Archetypes. THINK. FEEL. DO. NON PRICE. “Get the most done in the least possible time”. “The best brands at the stores with the best service”. “When I spot a new trend I’m on it straight away”. PRICE. Penny Pincher. “Price matters most, I buy the cheapest alternative”.

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Meet our Shopper Archetypes

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  1. Meet our Shopper Archetypes THINK FEEL DO NON PRICE “Get the most done in the least possible time” “The best brands at the stores with the best service” “When I spot a new trend I’m on it straight away” PRICE Penny Pincher “Price matters most, I buy the cheapest alternative” “Find the best deal possible on exactly what I want” “A deal is a deal… I’d be crazy to pass it up”

  2. I shop just for the fun of it Y N There are only a few brands that I’ll buy, the rest I won’t consider I do a lot of research on a product prior to purchase I like to be Spontaneous when I shop When I shop I like to get it done as quickly as possible N Y Y N Y N Y N I look for the least expensive alternative when shopping I have a definite plan when I shop I like to make a statement with my purchases Price is the most important consideration I really enjoy hunting for bargains and deals N Y N Y N Y Y Y N N I’ll pay more for a high quality product if it’s convenient I prefer to shop with friends I only buy if there’s a special deal N Penny Pincher Y N N Y Y Y I get seduced by good deals N

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