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1. Adobe AD0-E208 Adobe Analytics Business Practitioner Expert •Up to Date products, reliable and verified. •Questions and Answers in PDF Format. Full Version Features: •90 Days Free Updates •30 Days Money Back Guarantee •Instant Download Once Purchased •24 Hours Live Chat Support For More Information: https://www.testsexpert.com/ •Product Version Visit us athttps://www.testsexpert.com/ad0-e208

2. Latest Version: 6.0 Question: 1 Which Analytics feature does NOT allow the use of calculated metrics? A. Venn in Analysis Workspace B. Fallout in Analysis Workspace C. Treemap in Analysis Workspace Answer: B Explanation: Some Analytics features let you use events but not calculated metrics: Funnels in Reports & Analytics Fallout in Analysis Workspace Cohort Analysis in Analysis Workspace Data Warehouse Segments Real- Time reports Current Data reports Analytics for Target Question: 2 An Analysis Workspace project panel is setup to show all Key Performance Indicators (KPI’s). The manager wants to be able to toggle between mobile phone, desktop, or all data in the KPI panel. How would the manager accomplish this task using a single Panel Component? A. Create a segment to include "Mobile Phone" or “Desktop” users then create a drop-down filter with that new segment as well as the specific values from the dimension for "Mobile Phone" and “Desktop” as an option for the drop down B. Create a virtual report suite for mobile phone and desktop data. C. Apply both “Mobile Phone” and “Desktop” values as filter to the panel. D. Create a dropdown filter using the Mobile Device Type dimension. Answer: A Explanation: Apply both “Mobile Phone” and “Desktop” values as filter to the panel. This answer would result in an overlap of the two dimension items and only return where both conditions are met. Create a virtual report suite for mobile phone and desktop data. This solution would not offer the functionality that the manager is looking for. Create a dropdown filter using the Mobile Device Type dimension. This is the only solution that would meet all of the managers requirements. Question: 3 Visit us athttps://www.testsexpert.com/ad0-e208

3. In Analysis Workspace, what are two ways a Map Visualization can be built? (Choose two.) A. Building a Map Visualization using one or more metrics (including calculated metrics) B. Using IP address or Latitude/Longitude C. Representing geo segmentation data about visitor location on the DMA or Zip Code level D. Building a Map Visualization using two or more metrics (including calculated metrics) Answer: A,B Explanation: IP data gets transformed into Country, Region, and City. Note that it does not go to the DMA or Zip Code level. Alongside that, only one metric is necessary (including calculated metrics) while another spatial field such as IP or Lat / Long is necessary. Question: 4 A team is looking to share across to the team an onboarding packet for the new Adobe Analytics Solution. What documentation would the team provide within this packet to understand the variables and custom events needed to be used? A. Adobe Workspace Training B. Solution Design Reference C. Adobe Help Documentation Answer: B Explanation: Record how you use each event in your organization’s solution design document. The number of available events depends on your organization’s Analytics contract. Most organizations on non-legacy contracts have 1000 custom events available. Contact your organization’s account manager if you are not sure how many custom events are available to you. Question: 5 An Analysis Workspace project panel is setup to show all Key Performance Indicators (KPI’s). The manager wants to be able to toggle between mobile phone, desktop, or all data in the KPI panel. How would the manager accomplish this task using a single Panel Component? A. Apply both “Mobile Phone” and “Desktop” values as filter to the panel. B. Create a virtual report suite for mobile phone and desktop data. C. Create a dropdown filter using the Mobile Device Type dimension. D. Create a segment to include "Mobile Phone" or “Desktop” users then create a drop-down filter with that new segment as well as the specific values from the dimension for "Mobile Phone" and “Desktop” as an option for the drop down. Visit us athttps://www.testsexpert.com/ad0-e208

4. Answer: B Explanation: Apply both “Mobile Phone” and “Desktop” values as filter to the panel. This answer would result in an overlap of the two dimension items and only return where both conditions are met. Create a virtual report suite for mobile phone and desktop data. This solution would not offer the functionality that the manager is looking for. Create a dropdown filter using the Mobile Device Type dimension. This is the only solution that would meet all of the managers requirements. Question: 6 Segments used as checkpoints in a Fallout Visualization with four checkpoint must always use which container already? A. A container that is at a lower level than the overall context of the Fallout Visualization. B. A container that is at a higher level than the overall context of the Fallout Visualization. C. A container that is at a Visit level than the overall context of the Fallout Visualization. Answer: A Explanation: Reports & Analytics combines the segment with each step. When the containers are at the same level as the fallout (e.g. visit or visitor level) this will result in matching the number of visits or visitors. However, if the segment applied to the panel is smaller than the level of the fallout (e.g. hit level), then the segment will show different results because of how it is combined by the report. To reiterate, under most circumstances the numbers in Analysis Workspace match those in Reports & Analytics. They will not match only if all of the cases below are true: The segment isn’t at the same level as the fallout. The segment has a variable where the visitor/visit can have multiple values during a visit/visitor. In the rare case where you need to have Analysis Workspace match the Reports & Analytics way of applying segments to fallout/flow, simply drop the segment into each fallout step in Workspace and it will result in the same numbers Question: 7 How many touchpoints can be added to a Fallout Visualization? A. 1 B. 5 C. Unlimited Answer: C Visit us athttps://www.testsexpert.com/ad0-e208

5. Explanation: There is no limitation on the number of steps you can add or the number of dimensions used. Question: 8 A new user has define two segments: Segment 1: Visits from Mobile Devices Segment2: Visits from Idea via IP Address For which tools would the analyst be forced to create a new segment in order to get data only about only about the traffic on mobile devices, from India? A. Analysis Workspace B. Mobile Scorecards C. Data Warehouse Answer: B Explanation: Analysis Workspace allows you to include both segments create an AND condition between them. Data Warehouse allows AND conditionals to be applied as well with one small exception that does not apply here. The only case where a new segment would have to be create is with a Mobile Scorecard. Question: 9 For dynamic non-time dimensions, how can the dimension items be quickly previewed? A. Hover over the ‘i’ icon and the tool-tip shows the top 5 dimensions and values B. Hover over the ‘lock’ icon in the dimension column on the freeform table C. Hover over the ‘I’ icon and the tool-tip shows 5 fixed dimensions and values Answer: A Explanation: To preview dimensions hover over the information (i) icon next to a dimension. This shows the top 5 values for non-time dimensions (and 15 for time dimensions). We used to keep those values static (i.e., the 5 values picked never changed). Question: 10 A company just hired a new analyst. The new resource does not have any previous experience with Adobe Analytics but does with a different free analytics tool, which is also installed on the website for remarketing purposes. When analyzing the Bounce Rate in both of the tools, the analyst sees a significant difference between them. What is the possible reason for this difference, considering the implementations do not have any issues? Visit us athttps://www.testsexpert.com/ad0-e208

6. A. Metrics can never be compared between two different tools. B. In Adobe Analytics, Bounce Rate is calculated using the formula “Sessions divided by Entries”. In some other Analytics tools, Bounce Rate is calculated using the formula “Single-session divided by Sessions”. C. In Adobe Analytics, Bounce Rate is calculated using the formula “Bounces divided by Entries”. In some other Analytics tools, Bounce Rate is calculated using the formula “Single-page sessions divided by Sessions”. Answer: A Explanation: The ‘Bounce rate’ metric shows the ratio of visits that contained exactly one hit compared to the number of visits on that page. You can use this metric to understand which dimension items have the highest bounce rate, or to see an aggregated total bounce rate of your site over time. This metric is calculated using the formula Bounces divided by Entries. Because we don't know what other tool the other analyst is using, it's safe to assume that the answer is to not compare tools because we don't know what is happening in the back end Question: 11 Which option is available for the Concurrent Media Viewers panel?Anomaly Detection A. Anomaly Detection B. Line Visualization C. Freeform Table Answer: B Explanation: The Media Concurrent Viewers dashboard displays concurrent viewers during one day. The data can be filtered by content, device type, or country. Question: 12 What column options can an analyst choose to manage data feeds? A. Feed Name, Data Dimensions, Start Date and End Date B. Report Suite, Destination Type, Destination Host and Interval C. Feed Name, Data Columns, Interval and Job History Answer: C Visit us athttps://www.testsexpert.com/ad0-e208

7. Explanation: Each created feed shows several columns providing information about it. Click a column header to sort it in ascending order. Click a column header again to sort it in descending order. If you cannot see a specific column, click the column icon in the top right. Feed Name: Required column. Displays the feed name. Data Columns: Which data columns are active for the feed. In most cases, there are too many columns to display in this format. Data Dimensions: Does Not Exist As An Option Destination Type: The destination type for the feed. For example, FTP, Amazon S3, or Azure. Destination Host and Interval: Does Not Exist As An Option Interval: Indicator whether the feed is hourly or daily. Job history: View all jobs tied to this data feeds. Automatically takes you to the manage jobs interface. Start Date: The date of the first job for this feed. Date and time is shown in the report suite’s time zone with GMT offset. End Date: The date of the last job for this feed. Ongoing data feeds do not have an end date. Question: 13 Per a solution design reference, the following variables are set when a social share occurs: event5 – Social Share eVar7 – Social Share Channel prop7 – Social Share Channel In Adobe Analytics Reports, which report can be created? A. Social Share per Visit by Social Share Channel B. Social Shares by Marketing Channel C. Top URLs shared Answer: A Question: 14 How would the analyst create a segment for a “new visitor”? A. Use a segment container of “visitor”, where visit number is less than 1 B. Use a segment container of “visitor”, where visit number = 1 C. Use a segment container of “hit”, where visit number = 1 Answer: B Explanation: You want the scope of the segment to be on the visitor and because we just want their first visit as an anchor, we just want where visit = 1. Visit us athttps://www.testsexpert.com/ad0-e208

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