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Japanese Department Store : A Failure in Globalisation

Japanese Department Store : A Failure in Globalisation. Rika Fujioka fujioka@osaka-ue.ac.jp. Globalisation of Retailing. A few successful retailers in globalisation. The Early Development. Late 19 th Century Vanguard of Foreign Trade in Japan Import Western Products

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Japanese Department Store : A Failure in Globalisation

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  1. Japanese Department Store: A Failure in Globalisation Rika Fujioka fujioka@osaka-ue.ac.jp

  2. Globalisation of Retailing • A few successful retailers in globalisation

  3. The Early Development • Late 19th Century • Vanguard of Foreign Trade in Japan • Import Western Products • Trade Textile Products • Early 20th Century • Transform them into Department Stores • Catch Up with European Stores

  4. Declining Sales during WWⅡ Table 1: Total sales of All department Stores (thousands of Yen) • Consumer demand • Little merchandise • Clerks been inducted • Limited sales area

  5. Activities in Manchuria • Tap New Growing Market • ‘Gaisho’ Department and Trading Department Meet the Demands of Japanese Army and Concern in Manchuria.

  6. Mitsukoshi’s Development • Open a Branch • In Seoul in 1906 • In Dalian in 1928 • Rely on Sales in Overseas Branches • Store (7500 ㎡) • Sapporo(Japan) • 2.9 million Yen • Dalian (China) • 6.8 million Yen • Seoul (Korea) • 11 million Yen

  7. In the Era of High Economic Growth

  8. New Forays into Europe and US • For Domestic Store’s Merchandise • Understand Fashion Trend • Find New Fashion Brands • For Gaisho Customers • Loyal Customers →Ethnic Enclave Market

  9. Ethnic Enclave Market • London Mitsukoshi Opened in 1979 • Target: Gaisho customers • Japanese Tourists • Japanese Residents • In transition • After the 9/11 terrorist attacks in 2001 • Tourist Decreased in Number • Japanese Economic Depression • Expatriate Employee were Younger and Fewer.

  10. For the department stores’ development • Either Close or Change the Strategy • Frankfurt and Munich closed in 2008 • London expanded customers to include Asian customers. • Role of Overseas Branches • Domestic Strategy • For Loyal Customer • For Upmarket Merchandise

  11. Development in Asian Countries • Cater for Japanese Tourists and Residents • Hong Kong • Adaptation into the Local market • Isetan’s Hybrid store in Singapore • Mitsukoshi in Taiwan

  12. For Further Development • Did Complementary Strategy for Domestic Market • Need Full-scale Global Strategy • Asian Developing Countries • Decline Population in Japan • Yet to Work Out a New Strategy

  13. Conclusion • What Did Globalisation Mean to Japanese Department Stores? • Focus on Growing Market and Sales • Sufficient Domestic Market • Lack of Standardisation • Contribute to Heighten the High End Store

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