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News in Our Digital Lives. Amy Mitchell Deputy Director Project for excellence in Journalism Pew research center www.journalism.org asmitch@journalism.org. The State of the Industry. Online news consumption surpassed newspapers in 2010. 46% get news online regularly 40% for newspapers
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News in Our Digital Lives Amy MitchellDeputy Director Project for excellence in Journalism Pew research center www.journalism.org asmitch@journalism.org
The State of the Industry Online news consumption surpassed newspapers in 2010 • 46% get news online regularly • 40% for newspapers • Only local TV is more popular at 50%
Audiences Turn to Web Percentage Change in Audience, 2009-2010 Magazines Cable TV Newspapers Network TV Audio Local TV Online
Local Community News Where do people go for Different kinds of information & What Role does each media outlet play?
$1.6 billion lost in print news budgets from 2006–2010 Lost 48% of its revenue in that time Staff down by more than 30% since 2000 = Few pages, shorter stories, no beat jst’s Newspaper Newsrooms Hardest hit
The Popularity of Different Local Media 74% Local TV News Broadcasts and/or Websites 55% Word of Mouth 51% Radio 50% Local Newspaper and/or Websites 47% Internet (search, sns, blogs, online only) 9% Print Newsletter
Social • 25% share links to local stories • 17% get local news from Social nets • 16% have commented on local news • 16% share local news on sns
Mobile • 47% get local news on a mobile device • 36% weather reports • 31% local restaurants or businesses • 25% local News • 20% local sports scores • 19% local traffic or transportation
Brand Matters • 33% Turn to news news sources • 52% Keep up with their favorite sources more • 80+% Went directly to news site or App • 84% Say organization is a big factor in App choice
News in the 21st Century understanding the “new” citizen & The function news plays in our lives & Multiple Types of Audience
News in Our Digital Lives Amy MitchellDeputy Director Project for excellence in Journalism Pew research center www.journalism.org asmitch@journalism.org