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eLearning Management

eLearning Management. Prof. Dr. Srisakdi Charmonman Chairman of the Board and CEO College of Internet Distance Education Assumption University of Thailand. Charm@ksc.au.edu. www.charm.au.edu.

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eLearning Management

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  1. eLearning Management Prof. Dr. Srisakdi CharmonmanChairman of the Board and CEO College of Internet Distance Education Assumption University of Thailand Charm@ksc.au.edu www.charm.au.edu Keynote address at “Production of eLearning Courseware”, for Cambodia, Laos, Myanmar, Vietnam, and Thailand. Supported by UNESCO and Information for All Program (IFAP) at Srisakdi Charmonman IT Center, Assumption University of Thailand, March 15, 2011

  2. eLearning Management. • Introduction. • Management of the College of Internet Distance Education. • Management of eLearning Hardware. • Management of LMS Software. • Management of eLearning Courseware. 2

  3. eLearning Management (Cont.) • Management of eLearning Security. • Management of eLearning Human Resources. • Management of Marketing for eLearning. • Concluding Remarks. 3

  4. 1. Introduction. • Many eLearning universities have been highly successful. A noted example in terms of financial profit is the university of Phoenix. • Several eLearning universities have been highly unsuccessful. A noted example is UKeU. 4

  5. Introduction (Cont.) • Similar to other organizations, one of the main factor for success is management. • Searching “Importance of Management” from Google, over 93 million entries were found. 5

  6. Searching “Importance of Management”, over 93 million entries were found. 6

  7. Introduction (Cont.) • From <techerunch.com/2010/08/06/bill-gates-education/> on 6 August 2010,Bill Gates said at the Techonomy Conference in Lake Tahoe, California, USA, that “Five years from now on the web for free, you will be able to find the best lecture in the world.It will be better than any single university.” 7

  8. Introduction (Cont.) • Gates continued that- No matter how you came about your knowledge, you should get credit for it.- Classrooms are still vital for K12.- College needs to be less “place-based” except for parties. - Upper-level education has been* too expensive.* too hard to get. 8

  9. Introduction (Cont.) - Place-based educations will be five times less important than they are today. - One particular problem with existing education system is text books. US text books are three time longer than the equivalent in Asia but Asian students are beating US students. 9

  10. Introduction (Cont.) • From <blogs.edweek.org/edweek/DigitalEducation/2010/01/bill_gates_promotes_online_lea.html>,earlier in January 2010,Gates stated in his Second Annual Letterthat eLearning is one of nine innovationsto get financial supportfrom Bill and Melinda Gates Foundationover the next several years 10

  11. Introduction (Cont.) • The Second Annual Letterconsists of 12 pages,including two pageson “Online Learning and Teacher Effectiveness”. • On page 9 of the Letter,Gates describes his fascinationwith eLearning, especially the “Open Courseware”Physics course from MIT. 11

  12. Introduction (Cont.) • The MIT Open Courseware allows anyone including the dropoutsto get education from famous university like MIT free of charge but if you need help from a professor or need a certificate, you must pay. 12

  13. Introduction (Cont.) • Bill and Melinda Gates Foundationwill cooperate with educators, software developers, and online communityto produce high-quality coursesfor both formal and informal education. 13

  14. Introduction (Cont.) • This paper presents- Management of the College of Internet Distance Education.- Management of eLearning Hardware.- Management of LMS Software.- Management of eLearning Courseware.- Management of eLearning Security. - Management of eLearning Human Resources.- Management of Marketing for eLearning. 14

  15. 2. Management of the College of Internet Distance Education. 2.1 Non-Profit and For-Profit Universities. 2.2 Semi-Autonomous Organization. 2.3 Business-Like Titles for CIDE Executives. 15

  16. 2.1 Non-Profit and For-Profit Universities. • Universities may be classified as “non-profit” or “for-profit”. • In the US, all State Universities are non-profit, and all virtual universities are for-profit. 16

  17. Non-Profit and For-Profit Universities (Cont.) • Examples of non-profit universities offering eLearning programs in addition to classroom-based programs:- University of Florida Distance Learning- University of Illinois Online- University of Maryland University College- University of Texas Telecampus- Etc. 17

  18. Non-Profit and For-Profit Universities (Cont.) • The for-profit university may be called “Virtual University”. • The first for-profit university, which was fully accredited, in the year 1999, is Jones International University. 18

  19. Non-Profit and For-Profit Universities (Cont.) • Other examples of virtual universities:- Capella University- DeVry University- Kaplan University- Etc. 19

  20. Non-Profit and For-Profit Universities (Cont.) • eLearning programs in non-profit universities are managed in similar manner to classroom-based programs as required by the Charter or Bylaws of the non-profit universities. 20

  21. Non-Profit and For-Profit Universities (Cont.) • In addition to non-profit State Universities and for-profit virtual universities, a third category is a College-level organization in a non-profit university. 21

  22. Non-Profit and For-Profit Universities (Cont.) • A sample case to be presented here is the College of Internet Distance Education of Assumption University of Thailand. • Assumption University is a private university in Thailand established by the Catholic Church in the year 1969. 22

  23. Non-Profit and For-Profit Universities (Cont.) • It is non-profit in the sense that all the “profit” or the amounts of revenue in excess of expenses are totally used for further development of the university and not distributed to shareholders or owners because there is no shareholder and the owner is a non-profit organization. 23

  24. 2.2 Semi-Autonomous Organization. (Cont.) • On April 25, 2002, in his capacity of Vice President for Information Technology and a member of Assumption University Board of Trustees, the author proposed to and got approval from the Board to establish the College of Internet Distance Education (CIDE) to offer eLearning programs. 24

  25. Semi-Autonomous Organization (Cont.) • In making his proposal to the Board of Trustees, the author stated that in the future, he hoped that CIDE would have 100,000 students per year with each student paying 100,000 baht (about 3,333 US$) per year. 25

  26. Semi-Autonomous Organization (Cont.) • The annual revenue would be 10,000 million baht (about 333 million US$) and the income or profit about 5,000 million baht (or about 166 million US$) per year. • As of March, 2011, there are over 50,000 studentsbut most of them are in the free courses for SME. 26

  27. Semi-Autonomous Organization (Cont.) • The management structure of the College consists of:- The Governing Board.- The Executive Board. • The Governing Board of the College reports to the Board of Trustees of the University. 27

  28. Semi-Autonomous Organization (Cont.) • The Chairman of Governing Boardis the President of the University and the Deputy Chairman is the Chief Executive Officer (CEO) of the College. 28

  29. Semi-Autonomous Organization (Cont.) • The Governing Board is supposed to meet 3 times every 2 years.The Governing Board established policies and general guidelines for the Executive Board to carry out. 29

  30. Business-Like Title for CIDE Executive (Cont.) • The Executive Board is chaired by the Chief Executive Officer (CEO) and meets every month. 30

  31. 2.3 Business-Like Titles for CIDE Executives. • In a classroom-based university, there may be a President, Vice Presidents,Deans, and Department Heads. • At CIDE there are- Chief Executive Officer (CEO) similar to the President of a unversity 31

  32. Business-Like Title for CIDE Executive (Cont.) • The CEO is assisted by:- The CAO (Chief Academic Officer) similar to the university Vice President for Academic Affairs- The COO (Chief Operating Officer) similar to the university Vice President for Administration 32

  33. Business-Like Title for CIDE Executive (Cont.) - The CTO (Chief Technology Officer) similar to the university Vice President for Technology- Other chiefs if and when desirable. 33

  34. Business-Like Title for CIDE Executive (Cont.) • At the beginning,when the number of eLearning programs is only five and rather small, the position of CFO (Chief Financial Officer) is not appointedbut the College uses the services of the university Vice President for Finance. 34

  35. 3. Management of eLearning Hardware. 3.1 Servers for eLearning. 3.2 Clients for eLearning. 35 35

  36. 3.1 Servers for eLearning. • The eLearning providers must have reliable servers. • The servers may be at3.1.1 The location of the educational institution.3.1.2 A web-hosting provider.3.1.3 A commercial eLearning provider. 36 36

  37. 3.1.1 eLearning Servers at the Location of the Educational Institution. • For example, at the College of Internet DistanceEducation of Assumption University, the servers are at Srisakdi Charmonman IT Center. • For double backup of servers,- Two sets of servers at Suvanaphumi Campus- Two sets of servers at Huamark Campus. 37 37

  38. The Educational Institution (Cont.) • For power supply backup- UPS (Uninterruptible Power Supply) - Diesel Generator • For Internet connection backup- Two ISPs. • For technician backup- Technicians available 24 hours onsite. 38 38

  39. 3.1.2 eLearning Servers at a Web-Hosting Providers. • Instead of having its own eLearning computer center, a web hosting service may be used. • Searching Google for “Web-Hosting Provider for eLearning servers”,over 584,000 entries were found. 39 39

  40. Web-Hosting Providers (Cont.) 40 40

  41. Web-Hosting Providers (Cont.) • The first example is at<www.ntchosting.com/elearning-web-host>,- 99.9% servers uptime- Price starts at 8.95 $/month- Free Moodle installaion- Instant account activation- Free set-up 41 41

  42. Web-Hosting Providers (Cont.) • The second example is at <moodle.com>which give information for Moodle hosting services in various countries, such as- Argentina - Australia- Bahrain - Brazil- Canada - Columbia 42 42

  43. Services in various countries (Cont.) - Czech Republic - France- Germany - Greece - Hong Kong - India- Ireland - Italy- etc. 43 43

  44. Services in various countries (Cont.) • Moodle.com provides many services such as:- Hosting - Support- Consulting - Installation- Integration - Customization- Training - Certification- Etc. 44 44

  45. 3.1.3 eLearning Servers at Commercial eLearning Providers. • There are also Commercial eLearning Providerswhere not only hardware but also software and all the required eLearning services are available. In this case a mirror site should be established locally. • A few examples are given here. 45 45

  46. Commercial eLearning Providers (Cont.) • The first example is at <www.thirdforce.com/sectors/>which provides eLearning solutions to- Education- Government- Commercial Organizations • ThirdForce offers to create and develop customized courses and programs. 46 46

  47. www.thirdforce.com/sectors/ 47 47

  48. Commercial eLearning Providers (Cont.) • The second example is at<www.beecoswebengine.org/00_Commercial_E-Learning_Mod>which provides the services as well as delivery modules for:- e-learning- exam- assessment 48 48

  49. http://www.beecoswebengine.org/00_Commercial_E-Learning_Mod 49 49

  50. 3.2 Client for eLearning. • Each learner must have a computeror internet device to serve as the clientto the eLearning server. • Each eLearning providermust give the recommended specificationsfor the PC, similar to the case for window 7. 50 50

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