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Plan

Plan. What is “Creative Lives” ? British Council project to develop business enterprise skills in talented creative people Why creative people? Future direction of prosperity : commodification of culture, low material input requirements, British experience ( + lack of alternative sectors)

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Plan

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  1. Plan • What is “Creative Lives” ? • British Council project to develop business enterprise skills in talented creative people • Why creative people? • Future direction of prosperity : commodification of culture, low material input requirements, British experience ( + lack of alternative sectors) • Why enterprise skills? • Enterprise training works – more likely to start business, business more likely to succeed. • “Talent is not enough”

  2. Enterprise + creativity = successful business! • Successful creative business needs: • Environment for growth • Enterprise skills • Value realisation • Business support from “Creative Lebanon” www.britishcouncil.co.uk/

  3. Literature Summary Two main roles of enterprise training identified: • Overcome skills barriers • Innovation and technology transfer • Organisational skills • Overcome attitude barriers • Can be equally as important, but less researched • Ajzen (1990) and Shapero (1981) develop models of intention: • linkage between perceived feasibility, behavioural intentions, and actual activity

  4. Results Summary – previous work • Voluntary training • Significantly correlated with perceived capabilities and entrepreneurial social capital in Wales • In the North, also correlated with perceived opportunities • In South, only correlated with perceived capabilities • But problem with self-selection • Compulsory training • Significantly correlated with perceived opportunities, perceived capabilities and entrepreneurial social capital in Wales

  5. The Global Distribution of Enterprise – A GEM of an idea! what does GEM measure? Large scale survey of individuals (7,600 in Wales)

  6. The Growth of GEM - 2008 Bosnia and Herzegovina Macedonia Iran Egypt Bolivia

  7. TEA – Wales and the World 7

  8. Creative Lives • BC Regional Project – sub-Saharan Africa (Nigeria, Kenya, Tanzania, Ghana, Uganda…to start..) • Identify talented people (WAPI) • Ist stage – core programme (2x50 in Nigeria) – basic enterprise skills • 2nd stage – route programme – sector focussed • 2rd stage – mentoring • Evaluation built in

  9. Core Programme • Locally delivered – set in context • Partnership – BC, UoG, local deliverer • Nigeria – Lagos Business School, Pan Africa University • Inevitable issues • Co-ordinated material • Finding appropriate level • Differing constructions (experiences/knowledge/ways of looking at the world )

  10. Content: eight one day modules • The entrepreneur • The idea • Defining the market • Building the Brand • Setting the Price • Developing the Network • Keeping Track • The Business Plan

  11. For each module • Introduction – why does this matter? • Local context – issues and cases • British input • DVD – creative entrepreneurs in Wales • PowerPoint – issues to discuss • Summary/lessons/activities

  12. Creative Lives Project ‘Talent is not enough’ Workbook 1 – The Entrepreneur Have you got what it takes?

  13. So, who wants to be an entrepreneur ?

  14. Introduction This session will enable you to: • Think about the skills required to become an entrepreneur • Identify these skills in yourself

  15. What is an Entrepreneur? "A person who attempts to profit by risk and initiative"

  16. Defining the Entrepreneur Entrepreneurs: • set up new businesses • have a vision of the future; • create new wants and needs; and • change the world (or at least their part of it) • make things happen.

  17. Some characteristics of entrepreneurs • ambitious, competitive and questioning, dislikes bureaucracy and enjoys challenges • self-confident, optimistic, strongly intuitive and risk takers • Persistent, stubborn, opinionated????

  18. What makes an entrepreneur? • Someone who turns an idea or talent into a new business. • Someone who faces and copes with risk. • Determination • Anyone can become a successful entrepreneur

  19. Workbook 1 – Task 1 a) The next slide introduces a Traits (characteristics) Wheel. Thinking about each characteristic, score yourself on a scale of 0 to 10 – be honest! b) After completing the traits wheel, think about why you can be an entrepreneur • Finally consider in your own words whether entrepreneurs are born or made – say why you think this

  20. Need to control Vision and flair Taking Chances Act first Need for independence Do things differently Need for achievement Self confidence Entrepreneurial Traits Wheel 10 10 8 5 x 6 4 2 0 0

  21. Motivations for Starting a Business • Think about why you want to do this. Some options are: • to make money • satisfaction • no alternatives • follow an idea • be independent • Is there one strong reason or quite a few ? • What things in your life will affect this decision ?

  22. DVD – quick look

  23. Issues • Evaluation – what does success mean? • Co-ordination and resources • Effective partnership working – internally and externally • Enormous enthusiasm – willing to help • Practice what we preach?

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