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NSU Website Structure

1. NSU Website Structure. By: Debbie Jones, NSU Webmaster. NSU Web Services. Debbie Lyn Jones , Senior Web Architect, IT Manager, NSU Webmaster. ………………………………………………………………………. NSU Web Services believes in change. The NSU Website embraces and lives it.

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NSU Website Structure

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  1. 1 NSU Website Structure By: Debbie Jones, NSU Webmaster NSU Web Services Publication - Author: NSU Webmaster Norfolk State University

  2. NSU Web Services Debbie Lyn Jones , Senior Web Architect, IT Manager, NSU Webmaster ……………………………………………………………………….. NSU Web Services believes in change. The NSU Website embraces and lives it. The web is a major revolution that has been constantly bringing change to the way we communicate, transact business, and collaborate with colleagues, partners’ clients and support systems online.From strategic thinking to custom development, NSU Web Services strives to bring cutting edge technology to the task of information exchange on the World Wide Web.Below is a listing of services and development that has been implemented or is being planned to translate the vision of Norfolk State University into a concrete online strategy. NSU Web Services Publication - Author: NSU Webmaster Norfolk State University

  3. NSU Website Structure 2 For interactive information design, the interface, components, and the technologies behind them - are the canvas, paint and picture frames that are used to meet the communications challenge.

  4. Architecturestructure, the process of developing and building structures 3 Good architect is flexible, diverse and responsive.Information architecture has its own forms of bricks & mortar for structuring information

  5. Production Stage – Phase II 4 A great website incorporates the content in a compelling manner that invokes response Through the development of a well thought out marketing strategy, our concept of a great website invites the end user to explore, to evaluate, to register, and to interact with the content of the site

  6. Web Design - Branding “A brand… is what people say about you when you are not there” A brand is a promise, a set of perceptions in the minds of anyone you deal with about what you do, who you are and what specific value you bring to them. Strong brands are a result of building consistency and aligning many disparate organizational areas. With so many elements and so much choice, building a dynamic identity is crucial to maximizing your return on your branding resources. A BRAND is a mixture of attributes, tangible and intangible, symbolized in a trademark, which, if managed properly, creates value and influence.

  7. Web Design - Branding Three Generations of Website Branding First Generation websites were linear – bare bones functional. Second Generation websites were basically first generation websites but with icons replacing words, titled images, and more extensions to HTML to work with web graphics. Third Generation websites – is wrought by design and branding, not technical competence. They give visitors a complete experience, from entry to exit. The cleverness of the third generation designs is not technical, but visual. Design and branding in the difference.

  8. Website Design in Phases End User Testing Stage – Phase III • Focus group to provide end-user testing • Questionnaires for focus group • Announcing website to search engines • Good entry and exit – ensure you can hold the audiences interest.

  9. Website Promotion & Marketing Components of a Web Marketing Campaign • To successfully market your website you need to run an on-going campaign, just as you would for a product or service. Here are 11 components.

  10. 11 Components of a Web Marketing Campaign • Announcing via Internet Search Engines and directories • Issuing a press release • Announcing in News Groups • Participating in Email Lists • Obtaining links from other websites • Purchasing ad banners or creating ad banners for other sites • Running on-site events • Issuing an e-newsletter • Conducting a direct e-marketing campaign. • Integrating your traditional marketing and sales programs. • Measuring your results.

  11. 1996

  12. 1996

  13. 2000

  14. 2000

  15. 2001

  16. 2001

  17. 2002

  18. 2002

  19. 2003

  20. 2003

  21. 2005

  22. 2005

  23. 2010-Current

  24. 2010-Current

  25. 2013

  26. 2013

  27. 2013

  28. In Closing • Instead of trying a ‘once size’ fits all approach, the NSU Webmaster is trying to tailor the department websites to the departments web content ‘needs’. • The NSU Website should be thought of as a place for ‘information exchange’ and we need to remember that any time we are pushing out fliers, newsletters or events to other departments – we remember to think ‘web’. • So … in closing when you have something for the world at large, or even just the NSU Faculty/Staff and Students to see …remember to think ‘WEB’……

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