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The Penn State Trash to Treasure Sale: Who Donates and Why?. Laura Dininni Department of Agricultural and Extension Education Penn State University. If you’re not part of the solution….
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The Penn State Trash to Treasure Sale:Who Donates and Why? Laura Dininni Department of Agricultural and Extension Education Penn State University
If you’re not part of the solution… • Last year during Move Out Penn State Students donated80 tonsof usable goods to the Trash to Treasure Stadium Sale • Another 110 tons went to a landfill.
Objectives of this study • Understand why students do or do not donate goods • Basis to evaluate current trash to treasure promotional campaigns
Study Design • Survey • Population: University Park students living on campus • Convenience sample • Data Collection • Dorms • Dining Halls
The Data Set • 44 completed surveys • 21 females, 23 males • 23 Freshmen • 14 Sophomore • 5 Junior • 2 Senior
Awareness and Donations • Less than half ( 20 of 44) were aware of the trash to treasure sale • Of those that were aware of the sale, over half (13) made donations to the sale • All of those who donated last year will do so again this year
Awareness and Donations • The primary reason that people did not donate to the sale was that they didn’t know about the sale (14 of 20) • Of those that were aware of the sale, most (14 of 20) found out about it through fliers in the dorms. • Others (4 of 20) heard about it through a class
Concern about Waste • Most individuals are either ‘rather concerned’ (22 of 44) or ‘very concerned’ (12 of 44) about the amount of waste generated at Move Out every year • Six were ‘concerned’, 2 were ‘sort of concerned’ and 2 were ‘not at all concerned’
Conclusions • Most students are simply unaware • Most of those that are aware donate • Recognize benefit to self and other • Past donors will donate again • Easy
Conclusions • Given that most are quite concerned about waste generation and the primary reason for not donating was lack of awareness… • Promotional campaign could be more successful • Recommendations
Recommendations • An opportunity • Right group to address • Right way to address • We care
Win-Win-Win Situation • Environment • Less waste for landfill • Individual • Patrons get nice stuff cheap • Students “Give it up for good” • Community • Money spent goes to Centre County United Way then back into the community
Thank you! Questions?