1 / 6

Kathrin Buchinger Sandra Vossberg

Kathrin Buchinger Sandra Vossberg. Objectives. Target Group 25-39, higher education level searching actively/latently for new job Business Objective quadruple CV applicants remind active users. Marketing Objective create awareness Campaign Objective “Don’t search. Get found.”

thane-mccullough
Download Presentation

Kathrin Buchinger Sandra Vossberg

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Kathrin Buchinger Sandra Vossberg

  2. Objectives Target Group • 25-39, higher education level • searching actively/latently for new job Business Objective • quadruple CV applicants • remind active users Marketing Objective • create awareness Campaign Objective • “Don’t search. Get found.” • longterm usability • PDF format export • anonymous mode ObjectivesStrategy Communication & Execution Budget & Timeline

  3. Strategy Communication direction • Strategy promoting „Don’t search. Get found.” • How can we promote our key benefits and get more active users? Turn the tables from desperately searching into getting easily found which makes the applicants „glow“ ObjectivesStrategy Communication & Execution Budget & Timeline

  4. Communication & Execution First wave: CW 21 – CW 24 • create awareness for the CV function • raise additional registrations Exclusive sweepstake • within all new CV registrations • Big price: two application packages  Owned Media Channels • Website karriere.at • Promotion Newsletter • Social Media • Blog Paid Media Channels • Online campaign • Online banners & Facebook ads • Radio • 15’’ spot All owned and paid media channels promote sweepstake ObjectivesStrategyCommunication & Execution Budget & Timeline

  5. Communication & Execution Second Wave: CW 41 - CW46 • consolidate communication • direct interaction with target group Owned Media Channels • Website • Reminder Newsletter • Social Media Paid Media Channels • OOH • Fitness Centers • Universities and colleges • Merchandising • Branded GiveAways • Events • Career Calling 2014 • CV terminal • Marketing Natives & Manageers • CV terminal ObjectivesStrategyCommunication & Execution Budget & Timeline

  6. Budget & Timeline Budget first wave • Sweepstake & owned media channels: 5K • Paid Media Channels: • Online campaign: 20K • Radio: 20K Total budget first wave: 45K Budget second wave • Owned Media Channels: 3K • Paid Media Channels: • OOH: 10K • Merchandising: 2K • Events: 10K Total budget second wave: 25K Sweepstake OOH Merchandising Marketing Natives Manageers Career Calling ObjectivesStrategy Communication & ExecutionBudget & Timeline

More Related