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Making ICT work for the poor through Innovative Business Models: A look at Rural Bangladesh

Making ICT work for the poor through Innovative Business Models: A look at Rural Bangladesh. Presented by Md. Arafat hossain Principal Business Consultant Swisscontact , Katalyst ICT for Rural Economic Development Conference Berlin, Germany November, 2010. Katalyst Bangladesh.

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Making ICT work for the poor through Innovative Business Models: A look at Rural Bangladesh

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  1. Making ICT work for the poor through Innovative Business Models: A look at Rural Bangladesh Presented by Md. Arafat hossain Principal Business Consultant Swisscontact, Katalyst ICT for Rural Economic Development Conference Berlin, Germany November, 2010

  2. Katalyst Bangladesh

  3. ICT in Bangladesh At a Glance

  4. Population: 140+ million • Persons/sq Km: 940 • Rural population ~ 76% • Agriculture provides ~ 50% of employment • Low computer and internet penetration • Cell phone subscribers 46.5 million • Voice communication coverage Nationwide • Data Communication coverageNationwide • Govt’s Commitment of Digital Bangladesh by 2021 • ICT declared as thrust sector

  5. Background of Grameenphone Community Information Center (GP-CIC) initiative Katalyst Grameen Phone New market creation for data ommunication on (internet) Improved performance of farmers & rural entrepreneurs

  6. Private sector-led • Forging multi-stakeholder partnership • Public sector, private sector, NGOs, civil society Strategy • Developing business model • Market assessment • Bundling of need-based services • Delivery channels and models • Stimulating demand • Capacity building of center operators, service providers

  7. Service Rendering Modality Capacity Building and Service development Linkage facilitation and promotional support Promotional support

  8. Background of Banglalink Community Information Center (GP-CIC) initiative Katalyst Banglalink New market creation for data ommunication on (internet) Improved performance of farmers & rural entrepreneurs

  9. Use available technology for reaching the last mile • Partner with large corporate • Facilitate linkage between content source and service delivery channel • Developing a business case for sustainability of the service • Linkage with Content Source • Capacity development of Call center Agents • Stimulating the demand for ICT based information and advisory services STRATEGY

  10. Service Rendering Modality Content Development support Capacity Building support Promotional support

  11. Key Success factors for developing viable business models • Partnering with right large PS partners with right commercial incentive • Effective service development and delivery process • Demand led • Conveniently accessible • Multi-stakeholder partnership for: • Taking ride on the core expertise of different actors • Reduction in cost of doing business and associated risk • Time efficient implementation

  12. Role of Government • Creating conducive policy environment for PS to perform • Extend cooperation to PS for developing and delivering need based services • Service quality and standardization • Endorsement and mass promotion of private sector lead initiatives • Shift from “service provider” role to “facilitator” role

  13. Role of Donors • Harmonization between different projects for optimum impact at beneficiary level • Reduce cannibalization • Increased Synergy • Replication in Other countries • Sharing successful models • Applying the success elements in new project design

  14. Thank you!!! • For more information: • arafat.hossain@swisscontact-bd.org • www.katalyst.com.bd • www.swisscontact.ch

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