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Most Common Mistakes Found on Facebook Fan Pages – Don't Get Caught May 15, 2012

The Leading Direct Seller of Personalized Stationery & Gifts. Most Common Mistakes Found on Facebook Fan Pages – Don't Get Caught May 15, 2012. Paperly 888.30.PAPER jay@paperly.com www.Paperly.com. Paperly Won 2 ETHOS Awards.

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Most Common Mistakes Found on Facebook Fan Pages – Don't Get Caught May 15, 2012

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  1. The Leading Direct Sellerof Personalized Stationery & Gifts Most Common MistakesFound on Facebook Fan Pages –Don't Get Caught May 15, 2012 Paperly 888.30.PAPER jay@paperly.com www.Paperly.com

  2. Paperly Won 2 ETHOS Awards • Awards were designed to identify and promote products & programs that show direct selling at its best • iPhone Case for Product Innovation: Accessories • Cutting Boards for Product Innovation: Home http://www.dsa.org/press/press_releases/?fa=view&docID=4951

  3. May: Bonus Hostess Rewards • Hostesses can earn bonus Hostess Credits – up to an additional $25 free! www.paperly.com/pdf/Paperly_Bonus_Hostess_Rewards_May2012.pdf

  4. Highlights from Tomorrow’s “Paperly Clips” • Father's Day/Teacher/Graduation gifts • Paperly winning 2 ETHOS awards • June's Hostess Promotion • Teaser about "Holiday Pre-Sale" in July Update your welcome message and contacts!

  5. Free Shipping • Spend at least $100 & we will ship the order direct to the customer for free • This will NOT continue perpetually www.paperly.com/pdf/Paperly_Free_Shipping_Jan2012.pdf

  6. Paperly’s Book Club: May 31 • To provide a catalyst for all of us to read, learn and share with others • “Be a Party Plan Superstar: Build a $100,000-a-Year Direct Selling Business from Home” by Mary Christensen • Paperly will reimburse $5 of your purchase price

  7. Paperly Marketing Portal • 3 new templates are being uploaded • Yard sign • Postcard • Vertical banner • We will continue to add new products regularly

  8. Paperly’s Consultant Survey • Thank you to everyone that participated • Early results are being analyzed • Next step: Customer Survey

  9. Thursday’s Opportunity Call • A wonderful way to start or continue the conversation with potential teammates • 30-minutes, no cost/no obligation • 5-10 minutes of Q&A • Each 3rd Thursday of the month • Registration is required: www.Paperly.com/info

  10. My Challenge to You! • I have personally challenged you… • By the end of May • Conduct 4 parties, and • Participate in 2 multi-vendor events, and • Offer the Paperly opportunity to 6 people Rise to the challenge. I know you can!

  11. Tonight’s Topic:Most Common MistakesFound on Facebook Fan Pages –Don't Get Caught

  12. Common Fan Page Mistakes, Don’t Get Caught And, what you can do to increase engagement.

  13. A Little About the Savvy Solopreneur Susan Hand • Lives on the coast of NC • Background in Public Relations • IBM Consultant – Business Transformation and Processes • 8 Years Direct Sales experience • BeautiControl • Park Lane • Heritage Makers

  14. Common Fan Page Mistakes Can be Part of Your Problem • Not Responding to Comments • Fan Page Neglect • Missing Call to Action • Careless Surfing • Failing to Track • Where Else Can They Find You

  15. NO PLAN

  16. The “Fan Page 3”

  17. What’s Your “E” Factor? Why you’re not being seen in newsfeeds

  18. There is a way to fix your “E” • Increase Visibility • Save Time • Guaranteed to Increase Engagement

  19. 5 x 5 Success Formula • 5 Community Interactions • 5 Days a Week • 50 mins / day • It’s All About Commenting / Sharing Social Platforms to Include Things to Remember Use sites where your “ideal” client is likely to be found Make sure the sites are well established and active The objective is to join in on the conversation and be noticed, NOT SELL Your profile image, name and contact information should be consistent Always include your fan page and website url Track and make adjustments • Facebook Pages • Blogs • Forums • LinkedIn, Twitter or other social platforms • Other

  20. My 5x5 Plan for Engagement May Targets Direct Sales Association Party Plan Divas Facebook Jennifer Fong Mari Smith Work at Home Moms Blogs Plan and track your progress with a simple spreadsheet Automate using tools like Post Planner and Hootsuite Use a timer! Forums Twitter Other

  21. Fan Care Instructions: • Acknowledge the fact that they took time to visit your page • “Like” comments • “Listen” and find out what they want • Ask questions • Track FB Insights • Constantly tweak, find your sweet spot • Then give them more

  22. Thank You, Susan! Susan@TheSavvySolopreneur.com www.TheSavvySolopreneur.com www.FB.com/EasyFanPages or SavvySolopreneur

  23. June’s Hostess Promotion • Throughout June, Hostesses can apply their Hostess Credits towards both free products and a Starter Kit… a “Double Dip” www.paperly.com/pdf/Paperly_Double_Dip_June2012.pdf

  24. Remember My Challenge • By May 31 • Conduct 4 parties • Participate in 2 multi-vendor events • Offer the Paperly opportunity to 6 people Rise to the challenge. I know you can!

  25. Questions? Jay Rudman jay@paperly.com | www.paperly.com 888.30.PAPER | 773.661.1357 Paperly 888.30.PAPER jay@paperly.com www.Paperly.com

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