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Technical SEO Audit Checklist

At theMediaFlow we pride ourselves on being insanely detailed technical SEOs. We use a foundation checklist which is adapted from client to client and sector to sector; though in general we always tend to include the items explained here.

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Technical SEO Audit Checklist

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  1. Technical Audit Checklist

  2. 6 Stages of a

  3. STEP 1 Crawl

  4. Check site can be crawled & is indexed Check site can be crawled & is indexed Use a crawling tool: • Screaming Frog • Deepcrawl • Linkdex • Rob Hammond • BeamUsUp Screaming Frog

  5. Check use of Robots Check use of Robots Robots.txt Robots Meta X-Robots-Tag

  6. STEP 2 Integrity

  7. Eliminate Redirects and Broken Links Eliminate Redirects and Broken Links Identify response codes: • 301 • 302 • 403 • 404 • 500 Update links or remove

  8. Complete additional checks on site integrity Complete additional checks on site integrity Canonisation Does the site use the canonical tag? Check across www and non-www Check Site Speed Check G.A Crawl Errors and Stats Remove all junk from Source code Review all outbound links

  9. STEP 3 De-Dupe

  10. Check for all forms of duplicate content Check for all forms of duplicate content Check for dupe titles & headings Use Copyscape to identify any dupe domains/scraped content. Utilise Pagination on site for related pages.

  11. STEP 4 Optimise

  12. Optimise on page content Optimise on page content Map keywords to pages Check URL Structure Titles, Meta, Alt Text

  13. STEP 5 Refine

  14. Increase ‘shareability’ of pages

  15. Mark Mark- -Up pages for rich snippets Up pages for rich snippets

  16. STEP 6 Repeat

  17. Download the Checklist http://www.themediaflow.com/tools

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