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Amazon suspends the seller even for a normal policy violation, this is because they want to provide customers with the best buyer satisfaction. There are various reasons of suspension which needs to be considering while amazon notifies you. Following some specified guidelines, you can reinstate your amazon account.
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Amazon Seller Account Suspension & Reinstatement Process There are numerous marketplaces available these days, who sales almost every type of products online with the help of their trusted sellers. Amazon is one of the most known marketplaces throughout the world with more than three Lac sellers. For keeping the trust and quality of product sold over its own platform, amazon has a long list of policies which are rigidly followed by sellers. Amazon suspends the seller for a normal policy violation, this is because they want to provide customers with the best buyer satisfaction. Suspension from amazon doesn’t mean that you can never sell again on Amazon, it can be enabled again after an apology or appeal letter to confirm that you will never repeat the mistake which you had done in the past. By doing so, your seller account can be reinstated and once again you are ready to start selling at Amazon. Below are some of the outlines which will give you an overview about why the seller account has been suspended, how to reinstate suspended seller account, make an appeal against seller account, etc. Reason of Suspension For seller suspension, Amazon sends notification mail & warning to sellers for some valid reasons. It contains some major reasons which are common. Amazon has decided a rate for it. If seller exceeds limit Amazon will send a warning. These are: Order Defect Rate (Product not equal to Description) Order Defect Rate is 1%. If a seller exceeds the rate he will get a warning from Amazon to handle it carefully. Amazon Seller Account Support – THE APPEAL GURU
Late Dispatch Rate should not exceed 4% (maintain your stock) Order Cancellation Rate (seller cancels an order for a product. (exceeds 2.5% you will get a warning) Late Order Processing Rate should not cross delivery promise date (Normally processes within 24 hrs). Respond to Buyer Rate (is 10% limit), serious buyers show interest in your product. Restricted Products: Seller often comes to this problem, which is violated by sellers themselves. You need to be aware that you cannot sell a copy version of a product or that one which you don’t have authority to sell. Seller Account Reinstatement You can reinstate your amazon account, but have to follow some specified guidelines. Amazon will give around fourteen days to make an appeal against reopening your seller account. It’s good to take time for appealing suspension, you can send an application after five to six days with a complete “plan of action”. The format of plan of action is also mandatory as you are Amazon Seller Account Support – THE APPEAL GURU
presenting the causes and future steps to prevention. For sending plan of action you should follow the below steps: Find out why your seller account has been suspended. Complete Assessment of Selling Activities of your Account. Draft a Plan of Action in a good manner Send a polite mail to Amazon and be commercial while you are sending mail as should impact the team. Using words like “I will be more careful”. Instead of using “a few”, “various” or some other please mention number of mistakes you had done. Don’t mention “Sorry” word in the mail as it won’t work. After submission of all things, send the mail but always remember that it is not guaranteed for reinstating your account, after all it all depends on Amazon seller team. If you are looking for 100% reinstatement, then you should hire “The Appeal Guru” UK’s best appeal specialist. Amazon Seller Account Support – THE APPEAL GURU