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If you want your product to rank higher in search results on Amazon then it is very important to optimize your product listing. You have spent a substantial quantity of effort and time to build your Amazon. But if there is effective sales conversion then all your effort and time are wasted.
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Key to Optimize Your Amazon Product Listings The Appeal Guru Ltd
Optimize Your Listings • If you want your product to rank higher in search results on Amazon then it is very important to optimize your product listing. • You have spent a substantial quantity of effort and time to build your Amazon. But if there is effective sales conversion then all your effort and time are wasted. • To rank higher in Amazon you have to improve the ranking as well as increase traffic and sales by optimizing your product listing. https://theappealguru.com/
Product Title • The product title is one of the most significant elements of an Amazon product page. • The main aim of the title is to provide the customer with essential pieces of information that convince them to click on your product. • It was commonly believed that adding keywords into a title will result into good sales. • Good selling product title have 5-10 words, this is because customers have a hard time scanning long titles, and they get annoyed. https://theappealguru.com/
Product Images • Whenever customer searches for the product, the first thing they look at is the images of a product. • Should have at least 6 images for catching shopper’s attention. • Make sure your image: • Is in, JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png). • Image pixel dimensions of at least 1000. • Background must be white. • In CMYK or SRGB color mode. • Should fill 85% or more of the image frame https://theappealguru.com/
Product Features • It’s recommended that you have 5 or more points in your listing. The official character limit is 1000 characters (250 words). • Checklist for writing optimized Amazon bullet point: • Focus on customer benefits – what do they get? • Put the most important features at the top of the list • Begin each bullet point with a capital letter • Prioritize features & benefits that make you unique • Mention key facts like if there is a warranty or customer service available • Do not include promotional and pricing information. https://theappealguru.com/
Product Description • Amazon looks at your product descriptions when deciding whether to rank your product for a specific search. • Whenever customer lands on your product page they want to know about the product before buying them. • Here are a few steps to write product descriptions: • Keep the language simple, use short sentences and short paragraphs. • Focus on Benefits, Not Features • Include only product-related information. • Do not stuff too many keywords. • Try and use a storytelling approach • Avoid Meaningless Adjectives https://theappealguru.com/
Keywords • Properly researched and targeted Amazon keywords can often result in improved search volume, increased traffic, longer sessions and sales. • Tips: • Use a Keyword research tool • Know What Your Amazon Audience is Searching • Look at your competitor’s listings for keywords • Try Amazon’s Search Suggestions • Run PPC to see which keywords perform the best • Do not include Duplicate words • Do not use punctuation for separating keywords. https://theappealguru.com/
Product Reviews • If you have more positive reviews, it will increase click-through and conversion rates. • It also help to gain the trust of buyers and will engage more traffic for selling. • They influence almost everything when it comes to your Amazon sales, from your Amazon search results to shoppers’ buying decisions. https://theappealguru.com/
Reach Us • Address The Appeal Guru Limited,Prospect House, 2 Athenaeum RoadLondon, UK • Phone +442038241889 • Email info@theappealguru.com • Website https://theappealguru.com/