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Quality Score is Googleu2019s way of giving advertisers a tool with which to improve their campaigns. When keywords, ads, and landing pages get evaluated, Quality Score informs advertisers how to adjust their campaign accordingly.<br>When Google calculates Quality Score, it takes into account three factors related to keywords, ads, and landing pages. These are known as:<br>Expected CTR<br>Ad Relevance<br>Landing Page Experience<br>
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Google Ads Quality Score www.theaspiringceo.com • How It’s Calculated & 5 Ways to Improve Your Score
01 www.theaspiringceo.com Quality Score is Google’s way of giving advertisers a tool with which to improve their campaigns. When keywords, ads, and landing pages get evaluated, Quality Score informs advertisers how to adjust their campaign accordingly.
02 www.theaspiringceo.com How is Quality Score calculated? • When Google calculates Quality Score, it takes into account three factors related to keywords, ads, and landing pages. These are known as: • Expected CTR • Ad Relevance • Landing Page Experience
03 www.theaspiringceo.com • How to improve landing page experience • Improve landing page load time • Design your page with the visitor’s goal in mind • Offer relevant content
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