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Pick your campaign type -Search (the campaign type weu2019ll be using for this guide)<br>Display, Video, Shopping, App, Discovery, Performance Max, Local )<br>Set up the campaign<br>Set your ad schedule<br>
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HOW TO RUN www.theaspiringceo.com • GOOGLE ADS • STEP-BY-STEP
www.theaspiringceo.com • CLICK ON “SWITCH TO EXPERT MODE” • Pick your campaign type -Search (the campaign type we’ll be using for this guide) • Display, Video, Shopping, App, Discovery, Performance Max, Local ) • Set up the campaign • Set your ad schedule
www.theaspiringceo.com • Specify location & language • Calculate your daily budget • Pick your bid strategy
www.theaspiringceo.com • SET UP YOUR KEYWORDS • MATCH TYPES • Broad match: allows your ad to show for any query that relates to your keyword. • Phrase match: picks up queries that include the same meaning as your keyword. • Exact match: only allows your ad to show when a query has an identical meaning to your query. • Create your ad • Add on your ad extensions • Don’t forget your landing page • Set your ad live
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