The Brooks Group: Core Capabilities that Create Competitive Advantage

1. Innovate | Implement | Impact The Brooks Group Capabilities + Your Needs

2. The Brooks Group Mission Across the healthcare landscape today, at the strategic level, all members of the value chain are focused on achieving the same objectives: Quadruple Aim: • Better Patient Experience • Improved Population Health • Bend the Per Capita Cost Curve Down • Increased Provider Satisfaction We accomplish this by: Ensuring your customer facing team possess the business skills & market knowledge to proactively access & engage key stakeholders in the era of Quadruple Aim. This provides superior insights, enabling them to build & position the unique value proposition that delivers mutual benefit to your Company, patients & customers. www.thebrooksgrouponline.com The Brooks Group Overview

3. Core Capabilities

4. Trusted Experience in the Marketplace Our diverse client engagements & years of experience have equipped The Brooks Group with a deep understanding of the macro-healthcare environment, as well as the broad micro-spectrum of business issues germane to the pharmaceutical product market segment.

5. Teams We Interface With Medical • Medical Science Liaisons (Therapeutic Specific & Payer Oriented) • Health Economics & Outcomes Research (Internal & External) Other • Government Affairs • Advocacy Teams • Human Resources Commercial Market Access Account Managers (National, Regional & Specialty) Institutional Account Managers (IDNs, Systems of Care, ACOs, PCMH, Therapeutic COE) First & Second Line Sales Management Specialty & Field Sales Brand & Payer Marketing Field Reimbursement Sales Training & Development Business Insights Contracting & Analytics Operations

6. How We’re Different Who you see is who you get: all training is deliveredby Brooks Group senior staff with 20+ years of industry experience Our Learning eXperience Team are best in classinstructional designers, 3D modeling & simulation experts all with post graduate degrees All programs customized to each clients’ needs We leverage our Market Research insights to enhanceour training content with “Voice of the Customer” Level I-V assessment to establish ROI for your training investment

7. Market Research Library — National/Global syndicated research that uncovers the needs of your clients while providing unique insights into the evolution of the advocacy arena Personnel Assessment Report: Voice of the Customer Report that Measures how AMs / MSLs / HEOR / FRMs / Sales reps and any other customer facing teams perform on their competencies & behaviors relative to the competition Equity Scan: Measures Corporate Image, Communicating Clinical Information & Credibility, Health Economics & Outcomes Research (HEOR), Market Access / Managed Markets Marketing, Account Management, Medical Science Liaisons (MSLs) Competencies: Inform & evolve competency models based on the evolution of the role according to the customer & best-in-class organizations

8. Healthcare primer LibraryAvailable eZines, Podcasts, eLearning, PDF

9. Training LibraryAll Programs Customized to Your Team’s Business Reality • Accessing & Integrating at Strategic Levels • Account Management Excellence • Business Leadership • Building & Vetting InternalBusiness Cases • Change Leadership • Coaching Excellence • Contingency Planning • Executive Level Presence • Fitness Testing Your Strategies • Influence / Lead Without Authority • Innovation • Integrated Account Planning • Integrated Market Strategies • Joint Account Planning • Managed Care Fundamentals • Managed Care Immersion • Market Trends & Actionable Insights • New Account Management • Push / Pull Through • Quantification • Revolutionize Your Business • Storytelling • Strategic Thinking & Planning • Train-the-Trainer • Trusted Advisor • Value-Based Negotiations • Value Proposition

10. Learning eXperience Capabilities Micro-Learning  Mobile Text Challenge In-House LMS vLearning  eZines & Infographics Gamification 196 eCapsule Translation & Localization Unparalleled Instructional Design Expertise The Learning eXperience

11. Excellence in Account Management This program is a comprehensive curriculum of skill-building delivered both in the classroom and as interactive assignments to be completed back in the field. These business processes provide the professional skills required to prepare participants for future success as Account Managers. Skill development coursework includes: Business to Business Conversation Model Executive Level Presence Strategic Account Planning Critical Thinking and Innovation Directors can be confident that current and prospective New Account Executives/Regional Account Managers who have completed the program are able to craft and position a superior value proposition that resonates with key decision-makers and provide world-class account management aligned to the priorities of customers in key accounts. Participants learn how to: Define what “good” Account Management looks like Identify environmental trends and relevant insights to their market Utilize critical thinking processes to enhance strategic thinking Discuss how organizational structures and communication networks influence customer decision making Refine and simulate an elevator speech to position for access Utilize the Gapping Diamond process that enables Account Managers to understand customer’s key business issues

12. Excellence in Oncology Account Management 2022 Dates: May 17-19, 2022 (Scottsdale) Q3 TBD Q4 TBD Each class limited to 16 participants Oncology spend in the U.S. healthcare market is roughly $200 Billion. This has resulted in dedicated account teams calling on IDNs, Health Systems, and Oncology Centers of Excellence. The Brooks Group has created a unique learning experience that blends our expertise in market research, real-world oncology demonstration projects, and B2B training in our newest workshop: Excellence in Oncology Account Management. We utilize Brooks Group facilitators and customer panels that provides engaging, interactive workshops over 3-days. Guest speakers include: Ted Okon – Executive Director, Community Oncology Alliance Kari Kalgren – Sr. Director, Strategy & Innovation, Premier Applied Sciences at Premier, Inc Ryan Haumschild – Director of Pharmaceutical Services at Emory Hospital Midtown & Winship Cancer Institute Participants learn how to: Provide comprehensive background on the business of oncology Discern oncology actionable insights from an IDN expert Define population health approach to oncology Discuss current and emerging oncology market trends Work through implications and responses for IDNs in pharma Identify opportunities that will yield a high business impact with a high level of feasibility Introduce a B2B process to effectively engage IDN customers Pressure test your clinical & economic value proposition Revise your living business plan based on learnings from the workshop

13. CarpeiAudientiam: Executive Level PresencE Ask us about available dates *Held at the Brooks Group Training Facility Open Enrollment This workshop will provide client-facing personnel the business processes & professional skills required to communicate clearly & concisely when conducting meetings (whether internal or external). Completing CarpeiAudientiam will ensure that participants project competence & instill confidence they can get the job done. • Skill development includes: • Deliver your Executive Summary • Power Introductions • Engaging the “Tough Crowd” • Closing Powerfully • Each class limited to 14 learners, with multiple instructors

14. Strategic Thinking & Business Planning Workshop The Brooks Group utilizes an issues-based Strategic Thinking & Business Planning process. AMs need to employ sophisticated skills in order to succeed in the changing healthcare landscape. In their role, they need to be able to see & understand what is happening in the national/local markets, within their representatives’ key accounts & within the overall market. This will allow the AMs to build best in class business acumen, & routinely identify & convert actionable insights to achieve their objectives. Learning Objectives: Provide the Company strategic planning framework Dissect healthcare market trends & drivers Utilize critical thinking processes to identify actionable insights Triangulate PEST & SWOT analysis into prioritized opportunities Establish business objectives Build the Key Performance Indicators to monitor progression towards goals Identify key issues that stand in the way of achieving the objectives Craft strategies & supporting tactics to overcome the key issues List the critical success factors necessary to execute the plan Simulate presenting the plan to cross functional counterparts and/or internal leadership

15. Managed Markets 101 2022 Dates: March 21, 2022 May 12, 2022 This workshop will introduce and simplify the complex U.S. healthcare market. As a new AM calling on regional payers, IDNs or Health Systems, we will break down who pays for healthcare in the U.S. You will be provided with a participant manual containing key slides prior to the workshop so you can familiarize yourself with the various segments & terminology. This will help you conduct more pointed research prior to or post Brooks Group AM Excellence workshop. We also welcome individuals that just want to get a better understanding of the fundamentals in managed care. Learning Objectives: Provide an Overview of the U.S. Healthcare Market Define Managed Care Identify the “Payers”: Government, Employers & Intermediaries Breakdown Health Plans, Pharmacy Benefit Managers, Specialty Pharmacies and IDNs Differentiate Medicare A, B, C & D Discuss Utilization Management & Formulary Coverage Describe the Various Quality Metrics Provide Sources for Managed Care Information

16. Accessing & Integrating at Strategic Levels This strategic initiative will allow you to differentiate your organization at a time when the customer’s world is ever-evolving. You will benefit from an overview of the broad-based access challenges in order to understand the organization’s decision-making process. Additionally, you will gain a more thorough understanding of your customer’s organizational structure. Explore ways to move beyond transactional engagements & determine the gaps that may exist from achieving the objectives you have set with your assigned accounts. Learning Objectives: Breakdown the attributes of best-in-class account managers Provide an overview of the US healthcare market trends & drivers Identify key decision makers (KDMs) in your account & their respective priorities Provide techniques for gaining access to KDMs Utilize the gapping process to identify your customer’s needs relative to your TAs Inventory the five facets of your value proposition Gain actionable insights from a payer to pressure test your thinking Outline the process of responding to customer needs that delivers mutual value

17. Value-Based Negotiations Overview This strategic initiative is designed to enhance the skills in negotiating & related skills, including analytical/critical thinking. We will implement a value-based negotiation model versus a win-lose model. The Brooks Group believes that negotiating is a component of the sales cycle & that negotiations should be integrated with ongoing strategies & tactics versus being approached as a standalone event. This approach will allow participants to develop & position more comprehensive value propositions that create negotiating leverage with customers & allow them to negotiate from a position of strength. Learning Objectives: Review negotiation principles Reinforce a process & framework to help you negotiate more successfully Practice applying the process to reach your objectives Drive home the importance of planning & preparation Understand what motivates people & how that impacts negotiations Build a tailored Value Proposition Use questioning techniques to uncover important information from the other parties Understand the importance of trust Simulate specific Client/Payer negotiation scenarios Score the negotiation scenarios

18. Market Trends & Actionable Insights This 2-day interactive virtual workshop for marketers provides them real time healthcare market trends & drivers. We utilize a series of critical thinking exercises to drive engagement & application back to their brands. These exercises provide them a framework so they can independently conduct these processes. Each day we operate three 90-minute interactive workshops via Zoom. The ideal class size is 16 people which allows us to do (4) breakout groups where individuals get high touch in a group setting. They also benefit from hearing from their peers when the facilitator debriefs all the groups. Workshop Objectives: Discern the Key Trends & Market Drivers in the U.S. Healthcare market Work through the implications & responses for external customers & GSK Utilize the P.E.S.T. Analysis as a tool to routinely monitor trends Prioritize opportunities by using the impact & feasibility grid Pressure test objectives & strategies to account for the critical thinking exercises

19. Contact Us! Peter Haines Partner & Director of BD Peter.Haines@thebrooksgrouponline.com 267.882.8627 www.thebrooksgrouponline.com