40 Under 40 Celebrating Influential Women in Business

1. Vol: 03 Issue: 03 2024 From Strategy Perscrip?on to Implementa?on Excellence

3. can ACCOMPLISH., , There is no LIMIT to what we, as WOMEN, - Michelle Obama www.thecioworld.com

4. Editor’s Note he presence and impact of women in the business world have been subjects of increasing importance T and recognition in recent years. As we steer the complexities of a rapidly evolving global economy, it becomes imperative to acknowledge and celebrate the contributions of women in various spheres of business, from entrepreneurship to corporate leadership. Equality in Ac?on, While progress has undoubtedly been made in terms of gender equality in the workplace, disparities and challenges persist. Women continue to encounter barriers to Excellence in advancement, including gender bias, unequal pay, and limited access to leadership positions. These obstacles not Results only hinder the professional growth and fulfillment of individual women but also impede the collective progress of organizations and economies. As advocates for diversity, inclusion, and equity in - B.F. Skinner business, it is incumbent upon us to address these challenges head-on and work towards creating environments where women are empowered to thrive and succeed. This involves fostering inclusive cultures that value diverse perspectives, implementing policies and practices that promote equal opportunity, and providing support and mentorship to women at all stages of their careers. Furthermore, we must recognize and amplify the voices of women who have shattered glass ceilings, defied

5. expectations, and blazed trails in traditionally male- dominated industries. Their stories serve as inspiration and motivation for future generations of women aspiring to make their mark in the business world. At the same time, it is essential to acknowledge that the advancement of women in business is not solely a women's issue—it is a societal issue that requires the collective effort and commitment of individuals, organizations, and policymakers alike. By championing gender equality and inclusivity in the workplace, we not only create opportunities for women to fulfill their potential but also contribute to stronger, more resilient, and more innovative businesses and economies. In this special edition, The CIO World brings forth 40 Under 40: Celebrating Influential Women in Business, highlighting the myriad facets of 40 remarkable women leaders. These 40 women exhibit the epitome of imagination, executive leadership, entrepreneurship, and business acumen—all under 40. They are the women who have been individually nominated by those whose lives and careers they have profoundly influenced. - Alaya Brown Managing Editor

6. Editor-in-Chief Thanh Truong Sam Carter Deputy Editor Alaya Brown Managing Editor Maria Evans Assistant Editor Visualizer Chris Carter Millie Simon Art & Design Head Judy Smith Art & Design Assitant Phoebe Jacob Business Development Manager Aisha, Olivia Business Development Executives David Walker Technical Head Mia Rodricks Assitant Technical Head Helena Smith Digital Marketing Manager Eric Smith Research Analyst Richard Martinez Circulation Manager Follow us on www.facebook.com/thecioworld www.twitter.com/thecioworld We are also available on RNI No.: MAHENG/2018/75953 Copyright © 2024 The CIO World, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from The CIO World. Reprint rights remain solely with The CIO World.

7. Company Featuring Descrip?on Auriel E. Rawlings Auriel E. Rawlings, a DEI leader, has transformed - Respected DEI Leader & organiza?ons globally with her commitment to crea?ng inclusive environments. Change Agent Alina and Urooj Fa?ma Rizvi, founders of Energia Middle East, Energia Middle East Alina Rizvi & Urooj Rizvi epitomize modern business leadership with a focus on energiame.com Directors/Founders rela?onships, innova?on, sustainability, and community impact. As the Chief Brand Officer, Allison oversees the development Allison Woolsey Million Air and execu?on of comprehensive brand strategies to drive Chief Brand Officer www.millionair.com business growth and enhance brand equity. As the President and CEO, Amy provides strategic direc?on and Na?onal Aeronau?c Amy Spowart leadership, guiding the organiza?on towards its goals and Associa?on President and CEO driving sustainable growth. www.naa.aero Pioneering trading dynamics at Vivant Space, Aneesa Abdulla Vivant space trading LLC Aneesa Abdulla blends astute business acumen with cu?ng-edge technology, vivantspace.com Consultant and Investor se?ng new benchmarks in the trading landscape. As an Avia?on Policy Officer, Beata plays a vital role in Beata Kusova European Commission shaping regulatory frameworks and policy ini?a?ves that www.european-union.europa.eu Avia?on Policy Officer impact the avia?on industry. Carmen offers Digital Opera?ons and MarTech system delivery, Carmen True Qualcom ensuring a unified customer experience across qualcomm.com Vice President Marke?ng qualcomm.com and Qualcomm's ecosystem of digital touchpoints. A dynamic force in digital media, Charvi Bha? con?nuously Charvi Bha? Bluecon Marke?ng pushes crea?ve boundaries, shaping innova?ve narra?ves and Director of Marke?ng blueconmarke?ng.com experiences in the industry. Cheryl Guerin is responsible for the overall stewardship, innova?on and ac?va?on of the global Mastercard brand as an Mastercard Cheryl Guerin Execu?ve Vice President of Brand, Adver?sing, Media, Digital Execu?ve Vice President mastercard.com Marke?ng and Research. Chris?ne is passionate about delivering high-quality cabin Chris?ne Steller WestJet interior solu?ons that exceed customer expecta?ons and Senior Product Owner, www.westjet.com enhance the overall passenger experience. Cabin Interiors

8. Company Featuring Descrip?on Dr. Liudmila, an Inspira?onal Speaker, Author, and Trainer, Quantum Leap Dr. Liudmila Prozorova blends Engineering, Commercial, and Management exper?se Consultancy to drive opera?onal excellence and sustainability in industries CEO qlconsultancy.com worldwide. Elaine is a B2B marke?ng leader, with 20+ years track record Elaine Mulan Corly?cs in financial so?ware technology (FinTech) marke?ng, Head of Marke?ng & designing and delivering results orientated marke?ng corly?cs.com Business Development programmes, built on iden?fied marke?ng strategies. Jamie is a seasoned marke?ng and communica?ons Jamie Moldafsky Nielsen professional with invaluable exper?se, which she has gained Chief Marke?ng and nielsen.com over 30 years across a range of industries. Communica?ons Officer Jennifer has extensive global industry experience and a proven Jennifer Saenz track record of driving growth through marke?ng, analy?cs, Albertsons Companies EVP, Chief Merchandising lbertsonscompanies.com and product innova?on, all grounded in a deep understanding Officer of the consumer. With a focus on innova?on and adaptability, Jessica Socioholics – Brand transformed Socioholics from a digital marke?ng agency to a Jessica Asher Management Solu?on leading brand management solu?ons provider, offering Founder tailored services to meet clients' unique needs. Ketaki Sharma, founder of Algorithm Research, offers data- Ketaki Sharma Algorithm Research driven insights for businesses and governments, with www.algorithm-research.com Founder and CEO exper?se in economic consul?ng. Laila has co-founded SAY Studio in Dubai, which has received SAY Studio Laila Al-Yousuf mul?ple awards for its projects, including WELL Pla?num www.saystudio.com Design Director and Partner cer?fica?on. As Founder and CEO of Spectra, Lama Barakat leads with Spectra visionary zeal, driving the company towards unparalleled Lama Barakat www.spectra.co success and redefining standards in the industry with Founder and CEO groundbreaking ini?a?ves Laura is a marke?ng and leadership consultant with global Laura Elkins Advent Interna?onal experience across consumer packaged goods, luxury fashion Opera?ons Advisor www.adven?nterna?onal.com and cosme?cs brands. of Marke?ng Lisa McDermo? Cleanwa?s Lisa is a seasoned energy professional with a deep Managing Director www.cleanwa?s.energy understanding of the evolving landscape of energy transi?on. Energy Transi?on

9. Company Featuring Descrip?on Lorephil Toledo drives innova?on as the leader of CanaJan Inc., CanaJan Inc. Lorephil Toledo leveraging cu?ng-edge technologies to deliver excep?onal www.canajaninc.ca/ CMO solu?ons and services that redefine industry standards Luany Aranky navigates the intricate realms of real estate American Title Trust LLC with American Title Trust LLC, providing expert guidance and Luany Aranky solu?ons to clients, ensuring seamless transac?ons and www.am?tletrust.com/ CTO peace of mind. Nikita Kandath Nikita Kandath, Regional Marke?ng Lead for a tech company, CommScope Regional Marke?ng has over 10 years of marke?ng experience in events, finance, www.commscope.com Manager and tech. Pam is a CMO and CEO and a self-admi?ed geek in love with Pam Moore Marke?ng Nutz the art, science and organic intersec?on of humans and www.pammarke?ngnut.com CEO and Founder technology. Priscilla Guasso champions diversity and inclusion in HR Priscilla Guasso through La?nas Rising Up In HR, empowering women to thrive La?nas Rising Up In HR www.la?nasrisingupinhr.com Head of HR Opera?ons and succeed in the corporate world through advocacy and support. Rebecca Willis Lancaster Rebecca is a renowned environmentalist and academic Professor of specializing in climate change and sustainability. www.lancaster.ac.uk Energy & Climate Roshni is a trusted marke?ng leader with over 17 yrs of Roshni Wijayasinha Prosh Marke?ng progressive experience helping companies bring brands and www.proshmarke?ng.com Founder products to market. MedRhythms, Inc. Dr. Taylor is an experience clinical trial researcher and manages Sabrina Taylor www.medrhythms.com several large-scale mul?-center clinical trials. Founder Sarah is focused on building virtual speciality care programs Sarah Zweifach Story Health and services. She has also built both physician and pa?ent- Clinical Product www.storyhealth.com facing tools and experiences at healthcare companies. Management Sha'Nail Mo'Nick Lee, through her eponymous pla?orm, embodies crea?vity and authen?city, inspiring individuals to Sha'Nail Mo'Nick Lee Sha'Nail Mo'Nick Lee embrace their true selves and pursue their passions with www.shanailmonick.com Crea?ve Director purpose.

10. Company Featuring Descrip?on Simer Grewal, the visionary behind 3 Aces Homes Group, revolu?onizes the real estate landscape with innova?ve Simer Grewal 3 Aces Homes Group www.3aceshomesgroup.com strategies, shaping sustainable and inclusive communi?es for Founder the future. Sneha Milan, a Business Administra?on graduate, founded Sneha Mila Sneha Milan Couture in 2017, blending her educa?on with Sneha Milan Couture Founder and Designer her passion for fashion and tradi?onal Indian cra?smanship. Adare Pharma Stacy has a strong talent for building brand awareness Stacy Mcdonald-Mickey Solu?ons and adept at penetra?ng mixed markets across diverse Head Of Global Marke?ng www.adareps.com media channels. Sylvia Romm is the Founder and Chairperson of Sonder Health. Sylvia Romm Sonder Health With over 13 years of experience in the healthcare sector, she www.sonderhealthplans.com Founder is passionate about providing quality solu?ons in the niche. With a background in energy economics, policy analysis, and Regen Tamsyn Lonsdale-Smith market research, Tamsyn plays a pivotal role in analyzing www.regen.co.uk Senior Energy Analyst trends, assessing risks, and informing strategic decision-making in the energy industry. Tanvi, a marke?ng expert, transformed into an IT innovator, Tanvi Pawar HadronGBS now leading HadronGBS's opera?ons and marke?ng. Her Director of Opera?ons www.hadrongbs.com adaptability and vision drive success across digital agencies, and Marke?ng startups, media, and IT. Tashara Earl, Founder and Execu?ve Director of Shades of Tashara Earl Color, empowers communi?es through vibrant ini?a?ves, Shades of Color Founder and fostering inclusivity and celebra?ng diversity through impac?ul www.shadescalendars.com Execu?ve Director programs and products. Tatum is an investor and MedTech enthusiast with a proven THENA Capital Tatum Ge?y track record of transforming seed and growth-stage companies www.thenacapital.com General Partner into global household brands. Vee Escarment Vee Escarment, founder of Vee Escarment Enterprise LLC & Vee Escarment Enterprise LLC & Genera?onal Wealth through Real Estate LLC, empowers Finance Consultant and Genera?onal Wealth individuals with transforma?ve insights and strategies for Specialist through Real Estate LLC wealth crea?on and financial independence. www.asianafrican.org/vee-escarment Yulia Host redefines theatrical paradigms through Host Theatre, offering immersive, transforma?ve experiences that Yulia Host Theatre Host theatre cap?vate audiences and challenge conven?onal storytelling Crea?ve Head www.host-theatre.ae norms.

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12. 12 Dr. Liudmila Prozorova From Strategy Prescription to Implementation Excellence C O V E R S T O R Y

13. PROFILES ARTICLES Alina Rizvi and Urooj Fatima Rizvi Women Pioneering Progressing Inclusivity in the Shadows Progress in Every Sphere 48. 30. of Conventional Industries Elevating Women's Auriel E. Rawlings Voices Across Every Balancing DEI Leadership, Family, 66. 36. and Caregiving Level of Leadership Jessica Asher Socioholics' Evolution into a Full-Service 44. Powerhouse Ketaki Sharma A Solo Founder's Path to Success in Business, Nurtured by Motherhood and 50. Driven by Values Laila Al-Yousuf Designing for Impact 56. Nikita Kandath The Marketer's Manifesto 62. Sneha Milan Crafting Dreams into Couture 70. Tanvi Pawar Empowering Growth Through Innovation 76. and Strategic Leadership

15. Dr. Liudmila Prozorova CEO Quantum Leap Consultancy

16. 40 Under 40: Celebra?ng Influen?al Women in Business Redefining Consulting by Empowering Organizations to where change is constant, Dr. Liudmila and Quantum Leap Execute Change Effectively! Consultancy are leading the charge, showing that true transformation is not just about prescribing solutions but ave you ever found yourself in a situation where about guiding organizations towards their full potential. you have a clear vision of what needs to be done H but struggle with how to actually make it happen? Join us as we explore her journey: This dilemma is not uncommon, especially in the dominion of business consulting. While consultants excel at devising Empowering Organizational Excellence strategies and identifying areas for improvement, the gap between strategy formulation and implementation remains a Liudmila enthusiastically shared, ”Overcoming the significant challenge for many organizations. impostor syndrome, particularly in a male-dominated industry, marked a significant milestone in my career.” Today, simply knowing what needs to be done is not Establishing expertise became a priority, and I diligently enough. The real value lies in understanding how to worked on building authority through consistent results. translate strategic objectives into tangible actions that drive Active participation in industry events, ongoing education, results. This is where the distinction between prescribing and relevant experiences solidified my presence as an 'what' and guiding 'how' becomes crucial. Recognizing this industry expert. challenge, Dr. Liudmila Prozorova, CEO of Quantum Leap Consultancy began her ride pioneering a new Belief in oneself and skill mastery became guiding approach. With a focus on supply chain, project manage- principles. The journey of Quantum Leap Consultancy ment, and business transformation, her journey began with transcends delivering services; it's about empowering a simple observation: while many firms excelled at organizations to make quantum leaps in performance. Her diagnosing problems, they often stumbled when it came to commitment to this vision is unrelenting, and she is execution. dedicated to transformative impact in business consulting. At Quantum Leap Consultancy, formerly known as Apex The Journey of Quantum Leap Consultancy International Consultancy, Dr. Prozorova embarked on a mission to redefine the consulting landscape. Her vision? To Liudmila spearheads a paradigm shift in consulting, provide clients not just with plans but with practical prioritizing supply chain, project management, and business pathways to success. For her, it's not enough to prescribe transformation. Quantum Leap emerged from a vision to 'what' needs to be done; her firm is dedicated to showing bridge the gap between strategy and implementation, organizations 'how' to implement strategies effectively. revolutionizing operational efficiency. But establishing a boutique consultancy in a crowded • Identifying the Gap: Quantum Leap's inception market was no easy feat. Dr. Prozorova understood the stemmed from recognizing a glaring omission in the value of starting before feeling fully ready, embracing the consulting landscape. While traditional firms excelled mantra that action beats perfectionism. Her approach paid at diagnosing organizational challenges, they often fell off, as Quantum Leap Consultancy quickly gained traction short of guiding clients through execution. Liudmila by demonstrating value from day one. envisioned a consultancy that not only prescribed solutions but also facilitated successful In an industry known for its complexity, Dr. Prozorova implementation. stands out by offering clients hands-on, results-oriented consulting. With a belief in the power of tangible outcomes, • Passion for Hands-On Transformation: Liudmila's she provides not just recommendations but detailed background as a Civil Engineer in industrial roadmaps for implementation. construction cultivated a passion for practical solutions. Drawing from firsthand experience, Quantum Leap Her journey hasn't been without its challenges. Scaling up emphasizes hands-on implementation, ensuring required meticulous planning and constant adjustments to strategies translate into tangible results. meet market demands. Yet, through it all, she remains committed to guiding organizations through their transfor- • The Vision of Quantum Leap: Quantum Leap mation journeys, one quantum leap at a time. In a world Consultancy aspires to propel organizations to new

17. heights. Through innovative strategies and efficient project management, Liudmila and her team guide clients on transformative journeys, enabling them to thrive in dynamic business environments. • Challenges of a Boutique Consulting Firm: Establishing a boutique consultancy in a competitive market posed challenges, but her conviction in Quantum Leap's unique value proposition drove her forward. Embracing a mindset of progress over perfection, the firm overcame obstacles to deliver unparalleled results. • A Quantum Leap in Consulting: Today, Quantum Leap Consultancy stands as a testament to its visionary inception. Acting as partners rather than mere consultants, Liudmila and her team navigate clients through change, fostering collaboration and utilizing cutting-edge techniques for digital transformation. The journey of Quantum Leap Consultancy embodies vision, passion, and unrelenting commitment. From identifying a crucial need to overcoming market challenges, the firm represents a transformative force in the consulting industry, dedicated to empowering organizations to achieve unparalleled success. Lessons from a Pivotal Project Liudmila's journey into supply chain and project management finds its origins in her early days as a Civil Engineer. One particular project, undertaken during her tenure in Kuala Lumpur, Malaysia, emerges as a defining experience, not merely for its technical intricacies but for the profound lessons it imparted and the personal growth it facilitated, shaping her approach to critical organizational facets. Project Overview: Entrusted with overseeing the design and construction of a complex industrial process plant for the oil and gas industry early in her career, Liudmila encountered a multifaceted project. Spanning intricate engineering design, coordination with stakeholders across borders, procurement of diverse materials, and managing large teams, this endeavor demanded the integration of various disciplines, from civil and structural engineering to mechanical and electrical systems.

18. • Navigating Technical Challenges: The project posed a plethora of technical hurdles, from soil analysis for foundation design to the installa- tion of sophisticated process equipment and the construction of explosion-proof buildings. Each phase required a profound grasp of engineering principles, meticulous planning, and adaptability to unforeseen circumstances, refining Liudmila's technical and managerial prowess. • Coordination and Stakeholder Management: Central to the project's success was seamless coordination among diverse stakeholders, involving collaboration with subcontractors, suppliers, and regulatory authorities across multiple countries. Effective communication was paramount, as any delays or errors could ripple through the project's timeline and overall success. • Procurement Challenges: Procuring materials and equipment presented unique challenges,

19. including sourcing specialized components, ensuring outcomes, fueled by the lessons learned from that pivotal quality standards, and aligning equipment certifications project. from various countries to local requirements. Liudmila recognized the pivotal role of an efficient supply chain Approach to Staying Ahead in project success, a concept increasingly vital in the wake of global disruptions like the pandemic. As the CEO and Principal Consultant of Quantum Leap Consultancy, Liudmila understands the pivotal role of • Budgetary Constraints and Risk Management: staying updated on trends within the supply chain, project Balancing financial constraints while maintaining management, and sustainability. In the constantly evolving quality and timeliness necessitates a nuanced landscape of these industries, she views continuous learning understanding of financial management and proactive and active participation in relevant communities as essential risk mitigation. She learned to navigate these not only to professional duties but also to delivering value challenges, recognizing the interplay between to clients. Here, she outlines her comprehensive approach to budgetary considerations and project outcomes. staying informed and remaining an integral part of the industry community. • Workforce Dynamics and Leadership: Managing a • Continuous Learning and Education: Liudmila diverse workforce underscored the importance of emphasizes a commitment to continuous learning, leadership in fostering collaboration and productivity. which includes pursuing advanced degrees, She prioritized investing in team development, certifications, and specialized training programs that understanding that a motivated and skilled workforce is align with the dynamic aspects of supply chain, project essential for project success. management, and sustainability. Lessons Learned and Transcending Disciplines: • Active Membership in Professional Organizations: The pivotal project served as a crucible of learning, laying Belonging to industry-specific professional the foundation for Liudmila's transition into consulting. organizations such as CIPS, CILT, PMI, enables her to Key lessons emerged, shaping Quantum Leap's approach to access a wealth of resources, including publications, supply chain and project management: research papers, and networking opportunities, fostering a collaborative learning environment. • Interdisciplinary Integration: Breaking down silos and fostering collaboration among diverse disciplines. • Participation in Conferences and Seminars: She • Supply Chain as a Strategic Element: Recognizing the actively participates in regional and international strategic significance of an efficient supply chain. conferences like ADIPEC, the World Utilities • Communication and Collaboration: Emphasizing Congress, and COP28, where thought leaders share transparent communication and collaborative efforts. insights on emerging trends, technological • Risk Management Expertise: Proactively identifying advancements, and best practices in supply chain, and mitigating risks. project management, and sustainability. • Leadership and Team Development: Empowering teams as vital contributors to success. • Contributions to Industry Publications: Through • Client-centric Focus: Understanding and meeting client writing articles, whitepapers, and case studies, she not expectations. only shares insights but also gains a deeper understanding of current trends. Additionally, she Connecting the Dots: engages as a guest lecturer in universities, aligning theory with industry practices to contribute valuable The project was more than construction; it was a classroom perspectives to the community. for holistic organizational management. Liudmila's transition to consulting with Quantum Leap reflects this • Webinars and Online Learning Platforms: Liudmila fusion of technical acumen and strategic management. regularly participates in webinars hosted by industry Today, Quantum Leap Consultancy embodies a experts and utilizes e-learning platforms to delve into commitment to excellence, efficiency, and transformative specific topics or acquire new skills at her own pace, leveraging the flexibility offered by digital resources.

20. • Engagement in Online Forums and Communities: • Embracing Continuous Improvement: At the heart of Active participation in online forums and professional Liudmila's message lies the philosophy of continuous communities on platforms like LinkedIn keeps her improvement. She emphasizes the idea that personal informed about real-time challenges and innovative and professional growth is a perpetual journey, not a solutions, facilitating knowledge-sharing and network- destination. Encouraging individuals to embrace a ing with professionals from diverse backgrounds. mindset of continuous improvement fosters resilience in the face of challenges and empowers them to • Involvement in Sustainability Initiatives: Through her navigate the ever-changing landscapes of their careers startup, Circa Biotech, she actively participates in and industries. sustainability conferences and collaborations, staying updated on the latest advancements in sustainable • Starting Before You Are Ready: A message close to her practices within industries. heart is the concept of “starting before you are ready.” Perfectionism, while often perceived as a virtue, can • Mentoring and Networking: Liudmila engages in become a barrier to progress. By encouraging mentoring relationships with emerging professionals, individuals to overcome the fear of imperfection and delivers lectures at universities, and participates in embrace the learning journey, she aims to inspire them networking events, gaining valuable insights into the to initiate their transformative endeavors with perspectives and challenges faced by the next confidence. generation of industry leaders. • Believing in Yourself and Mastering Skills: Self-belief • Integration of Technology: She strategically leverages is a cornerstone of success. Liudmila emphasizes the automation tools, data analytics, and artificial importance of having faith in one's abilities, even in intelligence to enhance her ability to analyze and male-dominated industries or challenging synthesize vast amounts of information effectively. environments. However, belief alone is not sufficient; individuals must actively master their skills. The Her multi-faceted and proactive approach to staying ahead combination of belief and skill mastery becomes a in the dynamic realms of supply chain, project powerful catalyst for personal and professional management, and sustainability ensures that Quantum Leap advancement. Consultancy remains at the forefront of industry trends. Her commitment to continuous learning and active community • Building Expert Authority: Establishing oneself as an participation underscores the consultancy's dedication to expert in a specific field is a powerful driver of success. delivering high-quality, forward-thinking services to clients Liudmila guides audiences on the journey to building while actively contributing to the evolution of these critical expert authority, drawing from her experiences. By sectors. sharing insights on becoming a recognized expert, she aims to empower individuals to position themselves as Transformative Talks leaders in their respective domains. Liudmila, an inspirational speaker, articulates her purpose Liudmila further states, “I also like to refer to Bob Proctor beyond delivering motivational talks; it revolves around when he talks about the Law of Compensation, which catalyzing transformative journeys for individuals and clearly states: organizations. Over the years, she has addressed diverse audiences at international conferences across the MENA The amount of money you earn will always be in the exact and Caspian regions, sharing insights, experiences, and ratio to, principles that resonate with the challenges and aspirations of professionals in various industries. While each talk is The need for what you do:There’s a huge need for the kind tailored to the context and audience, there are recurring of work people do, and there are many available themes that encapsulate the core messages she most enjoys opportunities. Of course, not everyone who works in a field conveying. where there’s a high need earns a high income. That’s where the second factor of the Law of Compensation comes in.

21. • Taking Quantum Leaps in Your Career: Central to her message is the concept of a “Quantum Leap.” She encourages individuals to set ambitious goals, challenge conventional thinking, and pursue transformative advancements in their careers. By sharing stories of individuals and organizations that have achieved significant leaps, she instills a sense of possibility and ambition in her audience. • Commitment to Sustainability: In today's business landscape, sustainability is essential for success. Liudmila advocates for a deep commitment to sustainable practices and corporate responsibility. Through examples of organizations, including her own, that have integrated sustainability into their core values, she inspires a sense of responsibility and purpose among individuals and companies alike. Your ability to do it:When you work in a field where there is a tremendous need and you become very good at • Inspiring Confidence in Change: Liudmila echoes Bob addressing or filling that need, your compensation goes way Proctor's sentiment that “Change is inevitable; personal up. growth is a choice.” She encourages individuals to embrace change with confidence and view it as an However, you must be very, very good at what you do. opportunity for growth. By sharing stories of personal Otherwise, it’s easier to find people who can do the job as and organizational transformations, she aims to foster a well as you. You’ve got to master what you do, no matter positive outlook toward change, positioning it as a where you work. And that brings us to the third and final catalyst for innovation and advancement. factor of the law. As an inspirational speaker, she finds joy in catalyzing The difficulty there will be in replacing you is that if there transformative mindsets, sparking thought-provoking are five equally qualified and motivated people waiting for conversations, and inspiring action. Through motivational you to quit your job so that they can do your job equally storytelling, practical insights, and actionable strategies, she well, you have very low leverage.” empowers individuals to embark on their unique journeys of growth and success. Her messages transcend mere Success in Challenging Environments inspiration, aiming to cultivate a culture of continuous improvement, resilience, and purpose that resonates with Liudmila emphasizes the importance of embracing the Law individuals as they navigate their paths to success. of Compensation as a guiding principle in professional endeavors. She advocates constant improvement and Orchestrating Operational Excellence advises her audience to adopt this law in their careers. Liudmila leverages a distinctive fusion of engineering, Navigating Challenges in Male-dominated Industries: In commercial, and management expertise to engineer male-dominated industries, professionals, particularly pragmatic solutions that propel organizational performance. women, face unique obstacles, including perceptions based This integrative approach reflects not merely a professional on gender, being outnumbered in meetings, and hesitancy to tactic but a core ethos derived from her educational voice opinions. Liudmila offers strategies for overcoming background, industry tenure, and unwavering commitment impostor syndrome, gaining recognition, and thriving in to delivering tangible outcomes. such environments. Through fostering empowerment and resilience, she aims to inspire individuals not only to • Educational Foundation: Liudmila's educational navigate challenges but also to contribute meaningfully to journey commenced with a robust grounding in Civil transforming workplace cultures.

22. Engineering, Project Management, Supply Chain, and Business Management. This diverse academic reper- toire forms the cornerstone of her proficiency in amalgamating engineering, commercial, and manage- ment paradigms, treating them not as discrete realms but as interconnected facets crucial for comprehensive problem-solving. • Engineering Insight in Operational Solutions: Her initiation as a Civil Engineer, involved in constructing complex industrial process plants, instilled in her a knack for applying engineering principles to operational conundrums. This innate capacity to decipher technical intricacies and anticipate execution bottlenecks remains pivotal in crafting operational remedies that are both theoretically robust and grounded in pragmatic realities. • Commercial Acumen in Strategy Development: Transitioning into commercial roles broadened her vista to encompass the economic and strategic dimensions of project execution. Infusing commercial acumen involves discerning the fiscal ramifications of operational decisions, optimizing cost structures, and strategically aligning projects with organizational objectives, ensuring solutions are not just technically feasible but financially prudent. • Project Management Excellence: Liudmila's certification as a Project Management Professional (PMP-PMI) provides a structured framework for synthesizing engineering and commercial acumen into effective project governance. Beyond mere project delivery metrics, excellence in project management entails aligning projects with strategic imperatives, mitigating risks, and ensuring each endeavor contributes to overarching business goals. • Procurement and Supply Chain Excellence: Her accreditation from the Chartered Institute of Procurement and Supply (CIPS) establishes a robust foundation for integrating engineering and commercial expertise into the procurement and supply chain management realms. Procurement excellence transcends conventional sourcing and logistics, entailing strategic alignment, risk mitigation, and ensuring procurement contributes to overarching business objectives. • Strategic Management for Long-term Impact: Incorporating strategic management principles

23. amplifies the potency of operational interventions. • Waste-to-Value Model: Circa Biotech operates on a Strategic foresight involves anticipating industry waste-to-value model, repurposing pre-consumer food trends, comprehending market dynamics, and aligning waste from various sources like agriculture farms and operational strategies with long-term organizational markets. Through this process, organic waste is aspirations, ensuring solutions foster sustained transformed into valuable resources such as insect competitiveness and resilience. protein, larvae oil, and organic fertilizer, aligning with the UAE's waste management objectives. • Cross-disciplinary Collaboration: Facilitating cross- disciplinary collaboration is imperative, fostering • Circular Economy Principles: The company's cohesion between technical experts, commercial teams, commitment to circular economy principles is evident and management executives. Liudmila champions flat in its approach to converting organic waste into high- and flexible organizational structures to dismantle silos, value products, in sync with the UAE's efforts to advocating for integrated teams that unlock promote resource efficiency and reduce environmental collaborative synergy. impact. • Sustainability Integration in Operations: Sustainability • Sustainable Agriculture Practices: Circa Biotech's integration entails assessing environmental impacts, organic fertilizer, derived from insect frass, promotes responsible resource utilization, and aligning sustainable agriculture practices in the UAE, offering operations with broader sustainability objectives, an eco-friendly alternative to traditional fertilizers and positioning organizations as responsible corporate supporting the nation's move towards more sustainable agricultural solutions. citizens. • Technology Adoption for Operational Excellence: • Innovative SAF Production: Circa Biotech's pioneering Embracing technological advancements enhances the technology converts insect larvae oil into Sustainable efficacy of operational solutions, ensuring Quantum Aviation Fuel (SAF), a significant step towards Leap Consultancy remains abreast of industry trends sustainable aviation practices in the UAE. This and delivers cutting-edge solutions to clients. innovation aligns with the nation's goal of reducing carbon emissions in the aviation industry. • Client-Centric Solutions: Client collaboration is pivotal in tailoring solutions that are not just theoretically • Strategic Partnerships with ADNOC: Collaborating sound but also practical and aligned with with Abu Dhabi National Oil Company (ADNOC) organizational contexts, ensuring solutions are co- underscores Circa Biotech's alliance with a major created rather than imposed. player in the UAE's oil and gas sector, showcasing a joint commitment to sustainable practices within the Pioneering Sustainable Solutions energy industry. As a Co-Founder and COO of Circa Biotech, Liudmila • Global Scaling Initiatives: The company's plans to expresses how the company, situated in the United Arab expand its technology globally from Abu Dhabi Emirates (UAE), spearheads industrial insect farming, demonstrate its contribution not only to the UAE's fostering sustainability in the region. Circa Biotech's international prominence but also to global pioneering methods and dedication to environmental sustainability efforts. stewardship parallel the UAE's aspirations for a greener future. • Future Revenue Streams: Circa Biotech's future revenue streams, including intellectual property As a key figure in Circa Biotech's leadership, Liudmila monetization, carbon credits, consultancy services, and plays a pivotal role in shaping the company's strategic global scaling initiatives, position it as a multifaceted direction. Her focus lies in industrial processes, project contributor to sustainability both locally and management, and technology implementation, particularly internationally. emphasizing innovation and efficiency in insect farming, waste management, and sustainable aviation fuel Through its comprehensive approach to waste management, production. sustainable agriculture, and eco-friendly fuel production,

24. Circa Biotech actively supports the UAE's sustainability collaboration, and provides actionable insights for agenda, in line with commitments made during COP28. By continuous improvement. fostering innovation and collaboration, Circa Biotech plays a crucial role in shaping a more sustainable and resilient • Cross-functional Collaboration: Breaking down silos future for the UAE. encourages diverse perspectives and skill sets to enrich the improvement process. Cultivating Continuous Improvement • Embracing Lean Principles: Introducing lean thinking Liudmila, as a fervent advocate of continuous emphasizes the elimination of waste and optimization improvement, views instilling this mindset within teams not of processes, driving efficiency and effectiveness. just as a professional obligation but as a core passion shaping her leadership philosophy. Emphasizing that there's • Encouraging Growth Mindset: Promoting resilience, always room for enhancement, Liudmila, CEO and optimism, and solution-oriented outlooks fosters a Principal Consultant of Quantum Leap Consultancy, culture where challenges are embraced as learning elucidates strategies to foster a culture of continuous opportunities. improvement and its tangible impacts on company operations. • Transformative Impact on Operations: Continuous improvement initiatives yield enhanced operational • Leadership by Example: Liudmila exemplifies a efficiency, innovation, proactive problem-solving, an commitment to lifelong learning, setting a precedent optimized supply chain, improved customer for her team. Pursuing additional certifications, staying satisfaction, adaptability, cultural transformation, cost abreast of industry trends, and seeking feedback reduction, talent development, and a sustainable competitive advantage. establish an environment where improvement is a perpetual journey, not a one-time effort. Certifications in Operational Excellence • Clear Vision Articulation: By articulating a clear vision emphasizing continuous improvement as a strategic Liudmila's transformative journey toward achieving necessity, Liudmila aligns her team's efforts toward certifications as a Project Management Professional (PMP), excellence and perpetual advancement. a Member of the Chartered Institute of Procurement and Supply (MCIPS), and a Member of the Chartered Institute • Empowering Through Education: Investing in team of Logistics and Transport (CILT) has profoundly education through workshops, seminars, and skill influenced her approach to the project, supply chain, and development opportunities empowers individuals to operational management. These certifications have not only contribute effectively, laying a foundation for embellished her professional profile but have also served as continuous learning and improvement. guiding compasses, shaping her strategic decisions and operational methodologies. • Encouraging Innovation: Liudmila fosters an environment where teams are encouraged to innovate, Project Management Professional (PMP) Certification: experiment, and propose novel solutions, celebrating efforts and promoting a culture of empowerment. The PMP certification has marked a significant milestone in Liudmila's career, revolutionizing her approach to project • Establishing Feedback Loops: Regular feedback management. Offered by the Project Management Institute mechanisms ensure a collaborative approach to (PMI), this globally recognized certification sets a high improvement where insights from all levels contribute standard for project management competence. to iterative enhancement. • Structured Approach: PMP instills a structured and • Recognition of Contributions: Acknowledging standardized approach to project management, individual and team efforts fosters a positive providing professionals with a common language and reinforcement loop, encouraging continued excellence. framework for managing projects, ensuring consistency and clarity. • Integration of Technology: Leveraging technology as • Integration of Knowledge Areas: Emphasizing the an enabler streamlines processes, enhances integration of various knowledge areas such as scope,

25. time, cost, and risk management, PMP fosters a comprehensive understanding of project interdepen- dencies, crucial for successful project delivery. • Strategic Alignment: PMP places a strong emphasis on aligning projects with organizational strategy, ensuring each project contributes directly to overarching business objectives. • Continuous Improvement: PMP promotes a culture of continuous improvement, incorporating feedback loops and lessons learned into project processes to adapt to changing circumstances effectively. Member of the Chartered Institute of Procurement and Supply (MCIPS) Certification: Liudmila's certification as an MCIPS has been pivotal in shaping her approach to supply chain management. Awarded by the Chartered Institute of Procurement and Supply (CIPS), this designation signifies a commitment to excellence in procurement and supply chain practices. • Strategic Procurement Perspective: MCIPS emphasizes strategic procurement, enriching Liudmila's understanding of procurement as a function that contributes to overall business goals and competitive advantage. • Procurement Best Practices: MCIPS equips professionals with a deep understanding of procurement best practices, including strategic sourcing, supplier relationship management, and ethical procurement practices. • Global Procurement Expertise: MCIPS enhances global procurement expertise, crucial for working with diverse suppliers and navigating international supply chain complexities. • Sustainable Procurement: MCIPS incorporates principles of sustainable and ethical procurement, aligning with the growing importance of corporate social responsibility in supply chain decision-making. Chartered Institute of Logistics and Transport (CILT) Membership: Liudmila's membership in CILT has broadened her perspective on logistics and transportation, adding a crucial dimension to her operational management approach. • Comprehensive Understanding of Logistics: CILT provides a comprehensive understanding of logistics, essential for optimizing logistical operations and achieving supply chain efficiency.

26. • Sustainable and Ethical Practices: From sustainable procurement to eco-friendly logistics, the integrated approach aligns with broader corporate responsibility agendas. • Innovation and Continuous Improvement: Instilling a culture of innovation and continuous improvement, the certifications drive efficiency and effectiveness in operational management. • Global Perspective: Enhanced by a global perspective, the integrated approach is vital for organizations with international operations or global supply chain networks. • Stakeholder Engagement: Effective stakeholder engagement, seamlessly integrated across projects and • Transportation Management: CILT emphasizes supply chain operations, fosters strong relationships effective transportation management, optimizing and support throughout the lifecycle. transportation routes, modes, and networks to enhance efficiency and reduce costs. Transforming Challenges into Triumphs • Supply Chain Integration: CILT promotes the integration of logistics and transport within the broader Public speaking has emerged as a transformative supply chain context, which is crucial for achieving cornerstone in Liudmila's professional odyssey, end-to-end visibility and coordination. transcending initial hurdles to moments of profound impact • Regulatory Compliance: CILT equips professionals and fulfillment. The evolution from nerve-wracking five- with knowledge of regulatory requirements in logistics minute presentations to delivering captivating speeches and transportation, ensuring compliance and mitigating stands as a testament to her growth and maturation in this legal risks. sphere. For her, public speaking epitomizes the fusion of • Technology in Logistics: CILT encourages staying inspiration and expertise, subject to the discerning gaze of abreast of technological advancements in logistics and diverse audiences, where pivotal and unforgettable transportation, essential for optimizing logistics moments unfold. processes and improving decision-making. • Sustainable Logistics Practices: CILT emphasizes Memorable Engagements: Cairo and Abu Dhabi Chronicles sustainable logistics practices, reducing environmental impact, and aligning with corporate responsibility Among the myriad of speaking engagements, two goals. significant events stand out prominently in Liudmila's career trajectory: the Women Economic Forum in Cairo, Integration of PMP, MCIPS, and MILT in Operational Egypt, and the World Utilities Congress in Abu Dhabi, Management: UAE. Each occasion presented its own unique set of challenges and opportunities, serving as a platform for her The combination of PMP, MCIPS, and MILT certifications to showcase her journey, insights, and innovative creates a powerful synergy in operational management. approaches to project procurement management, with a keen focus on sustainability. • End-to-End Visibility: Fostered by PMP, MCIPS, and MILT, comprehensive visibility across projects and Commencement Amidst Challenges supply chain operations enables a holistic understanding of organizational objectives. Her foray into public speaking commenced amidst • Strategic Alignment: The certifications collectively formidable challenges. The mere thought of a brief reinforce the importance of strategic alignment, presentation would evoke headaches and shivers, ensuring every aspect contributes strategically to epitomizing the anxiety and trepidation she initially organizational goals. grappled with. However, recognizing the pivotal role of • Risk Management Integration: Emphasizing the public speaking in professional advancement, she embraced integration of risk management practices, the combined it as an avenue for personal growth. approach enhances resilience across projects and supply chain operations.

32. 40 Under 40: Celebra?ng Influen?al Women in Business usiness is not just about transactions; it's about family's business dealings. They have since forged their " building relationships and trust with your network, route in the fierce energy industry, driven by an enduring B employees, and partners." These words resonate determination. For them, success encompasses more than deeply with Alina and Urooj Fatima Rizvi, the versatile profitability; it involves facilitating meaningful connections duo behind Energia Middle East and emerging leaders in and harnessing technology to drive sustainable growth in the region's business sector. Growing up in an the long run. entrepreneurial family, the Rizvi sisters demonstrated resilience, adaptation, and invention, which has helped Alina and Urooj Fatima have built an innovative culture, them progress in the energy industry. enabling bold ideas and promoting teamwork. Their commitment to staying ahead of market trends has As Directors and Founders, both exemplify the modern established the company as a predecessor in renewable business leader: driven, visionary, and profoundly energy solutions, clearing the road for a more committed to making a good difference. Their path environmentally conscious future. illustrates the need for determination and intelligent thought in conquering today's markets. Despite their professional accomplishments, the Rizvi sisters remain firm in their principles, emphasizing the Throughout their lives, the Rizvi sisters have consistently necessity of giving back to their community and inspiring strived to excel, starting with their keen observation of their the next generation of leaders. 30 March, 2024 www.thecioworld.com

34. They inspire others to dream big and take on the challenges of entrepreneurship through mentorship programs and charity efforts. As the world looks to the future, Alina and Urooj Fatima Rizvi serve as signs of hope and inspiration, reminding us that with passion, perseverance, and a clear vision, anything is possible in the perpetually shifting business arena. Below are the interview highlights: Could you please tell about yourself and what motivated you to embark on this sector? In an industry where towering rigs often cast long shadows over diversity, the directors of Energia Middle East stand as luminous figures challenging the conventional. As leaders in the predominantly male- dominated oil and gas sector, Urooj Fatima and Alina Rizvi not only navigated the intricate world of energy with unparalleled expertise but also pioneered the charge toward a more inclusive and equitable future. Alina, with a Master's Degree in Business Management, and Fatima, coming from a sales background, embarked on their journey in the oil and gas industry seven years ago. Under their leadership, Energia Middle East has not only achieved remarkable milestones in the oil and gas events sector but has also signed multiple projects with government entities as well. Beyond their corporate achievements, Alina is a vocal proponent of gender diversity and inclusion within the workplace. Recognizing the unique challenges faced by women, Alina has implemented groundbreaking policies and initiatives at Energia Middle East to empower 32 March, 2024 www.thecioworld.com

35. female professionals, ensuring they have the support and vendors and continuous stakeholder engagement were vital opportunities to thrive while maintaining a work-life to navigating unexpected challenges and achieving a balance. successful event. Whereas, Urooj's forward-thinking leadership and strong As Managing Directors, how do you foster a culture of dedication to moving forward have not only pushed Energia innovation and excellence within your team at Energia Middle East ahead but also, focused on expanding the Middle East? company's networks and relationships, treating them more like partnerships rather than just business transactions. As Directors at Energia Middle East, we cultivate a culture of innovation and excellence by encouraging open dialogue, At the heart of its philosophy, Energia Middle East stands recognizing creative contributions, and investing in our firmly against the culture of overpromising and team's continuous learning and development opportunities. underdelivering. The company is built on a foundation of integrity and excellence and is committed to setting realistic What role do you believe technical workshops play in expectations and then going the extra mile to exceed them. facilitating knowledge transfer and development within the industry, and how do you ensure their effectiveness? At Energia, they believe that true quality lies not in grand promises but in the tangible results and exceptional Technical workshops are crucial in facilitating knowledge experiences they deliver to their clients. By consistently transfer and development within the industry by offering providing superior quality and ensuring that actions speak hands-on experiences and expert insights. We ensure their louder than words, they foster a culture of trust and effectiveness by curating content relevant to current satisfaction, ensuring that every interaction with them is a industry challenges and fostering interactive, engaging testament to their dedication to underpromise and learning environments. A specialized workshop leader is paramount. We take pride in providing great workshop overdeliver. leaders for the industry. Can you please brief us about Energia Middle East and its inception story? How do you approach industry research and program development to ensure Energia Middle East's Energia Middle East, renowned for organizing premier conferences remain relevant and impactful? conferences in the oil, gas, and energy sectors, was founded on bridging industry leaders, innovators, and stakeholders Our approach to industry research and program in the energy sector. The inception story of Energia Middle development involves continuous engagement with industry East is a tale of recognizing the critical need for platforms experts, analysis of emerging trends, and feedback that facilitate meaningful discussions, knowledge exchange, collection from past event participants. We develop an and collaboration among professionals in the rapidly advisory board of experienced and high-level industry evolving oil and gas industry. professionals who guide us and inform us about real issues and opportunities in the market. By integrating cutting-edge With a deeply rooted energy industry background, we topics and thought leaders into our programs, we strive to leverage our expertise and networks to launch the first create impactful and forward-thinking conferences that event, quickly gaining recognition for its insightful agenda, inform and inspire our attendees to drive change within the expert speakers, and networking opportunities. energy sector. Can you describe a particularly challenging conference Could you share an example of a successful project you've managed from start to finish, collaboration or partnership you've facilitated to highlighting the key strategies you employed to ensure enhance Energia Middle East's offerings and reach? its success? A notable success in our collaborations at Energia Middle We focused on meticulous planning and proactive East was our partnership with a leading oil company. It communication for a particularly challenging conference, broadened our market and significantly enhanced our reach, ensuring every detail was accounted for, and all team attracting a more diverse audience interested in the latest members were aligned. Strategic partnerships with reliable energy sector innovations. 33 March, 2024 www.thecioworld.com

36. The most rewarding aspect of being a Managing Director is seeing the direct impact of our strategic decisions on the company's growth and success, along with fostering a culture that empowers our growing team to innovate and excel in their careers. What are your key priorities and goals for Energia Managing a team involves various challenges. How do Middle East in the coming years, and how do you plan you motivate and empower your team members to excel to achieve them? in their respective roles? Our primary objectives for Energia Middle East are to To motivate and empower our team, we prioritize open broaden our influence and introduce new topics that tackle communication and recognition of individual achievements, the industry's most current challenges and opportunities, along with providing opportunities for professional growth ensuring we remain at the forefront of sector advancements. and development tailored to each member's career We plan to achieve these through strategic partnerships, aspirations and strengths. continuous research and development, and hosting impactful conferences that drive the energy sector forward. How do you ensure that Energia Middle East's conferences and training programs contribute to the What are your aspirations and goals for the future, both responsible development of people, industry, and the professionally and personally? environment? Professionally, we aspire to lead Energia Middle East to Our conferences and training programs are designed to new heights by pioneering innovative solutions that address foster responsible development by incorporating sessions critical energy challenges while expanding our global on sustainable practices, ethical standards, and the latest footprint. We aim to continuously grow and learn, balancing technologies, ensuring participants are well-equipped to our professional achievements with meaningful contribute positively to the industry. contributions to the community and fostering a legacy beyond business success. What do you consider to be the most rewarding aspect of your role as Managing Director at Energia Middle East? 34 March, 2024 www.thecioworld.com

38. 36 March, 2024 www.thecioworld.com

39. Exploring the Intersection of Professional Excellence, Her impact reverberates through the guidance she provides Family Commitments, and the Power of Inclusion! to successful start-up companies and beyond her tenure as the Diversity, Equity, and Inclusion Advisor for a logistics la Joseph once said, "Diversity is not about how company, where she spearheaded initiatives covering 103 we differ. Diversity is about embracing one countries and territories, touching the lives of 40,000 team O another's uniqueness." With people speaking members. Auriel's rigorous adherence to promoting different languages, having distinct histories, and having awareness and driving change earned her accolades, exclusive opinions, diversity is a key idea in forming our including the prestigious Five Star Award and the World of society. However, what does diversity actually mean? It Difference Award from the International Alliance of means appreciating our differences as well as the depth of Women. each person's individuality. Her influence reaches well beyond offices and enterprises. Imagine a garden filled with various flowers. Every flower She represents her ideas on diversity and inclusion on a has its own peculiar shape, form, and fragrance, adding to global scale, from events like World Expo 2020 to collabo- the garden's beauty and liveliness. Similarly, diversity rations with the United States Department of Commerce, accords to the variety of qualities, experiences, and the UN Women’s Organization, the United States Depart- opinions that differentiate each person. ment of State, and other well-known global corporations aimed at motivating people all around the world to Meet Auriel E. Rawlings, a Respected DEI Leader & acknowledge the power that comes from diversity. Change Agent who strongly believes in creating differing environments and has had a significant impact on various Yet, amidst her professional achievements, she stays organizations globally. connected to her roles as a caring wife, mother, and mentor. Whether traveling with her family or empowering people Growing up in Memphis, Tennessee, she began her journey worldwide, her journey showcases the power of inclusivity, toward becoming a global advocate for diversity and highlighting that diversity is not just a concept but a inclusion upon being raised in a historic African-American celebration of humanity's diverse experiences. community called Orange Mound and creating opportuni- ties for others through serving the community. After Let us explore her journey: completing her Bachelor's Degree in Public Relations at the University of Tennessee, her strong academic background Beyond the Titles and passion for creating inclusive work environments have formed her successful career path. With a Master's in Auriel, when describing herself, highlights, "When you Business Administration from the University of Phoenix, embark on digital exploration, you might discover my she has since held notable roles in various industries, footprint as a thought leader and advisor in the realm of leading initiatives that promote inclusive environments Diversity, Equity, and Inclusion (DEI). Yet, behind the where every voice is valued and heard. professional endeavors that define my public persona, my 37 March, 2024 www.thecioworld.com

40. most cherished role unfolds within the intimate realms of family life. I am a devoted wife, a nurturing mother, and a compassionate caregiver. These roles, where love knows no bounds, serve as the cornerstone of my identity. Beyond the professional accolades, my family is not just my greatest priority; they are the heartbeat that resonates through every facet of my life." Approximately two years ago, a profound shift reshaped the landscape of her family life as they assumed the role of full- time caregivers for her mother, who bravely faced the challenges of Alzheimer's and dementia. This transformative experience not only altered their daily dynamics but also marked a significant turning point in her personal and professional journey. Alongside her family responsibilities, she transitioned to the public sector to align with her values and commitment to caregiving. Her current workplace supports caring responsi- bilities, creating a harmonious balance between her personal and professional lives. This intersection has reinforced the importance of accommodating diverse life experiences in the workplace. Her career journey has been driven by her belief in fairness, equity, and the power of diversity to facilitate innovation and work towards systemic change by promoting inclusive practices and addressing disparities. Her goal is to create environments where everyone can thrive through deliberate actions that embrace diversity and inclusion. Recognizing the influence organizations have on societal norms, Auriel is dedicated to being a proactive change agent within different structures. Her mission is to embed diversity and inclusion as core values in organizational DNA, moving beyond mere check boxes towards genuine cultural shifts. For her, advocating for change is not just a professional duty but a personal commitment to creating inclusive workplaces and communities where every individual feels valued. She believes that accepting inclusion is not only morally right but also crucial for organizational success and societal progress. The Influence of Past Roles on Current Work Auriel considers how her diverse experiences in HR, corporate communications, and business development have shaped her current role. Her journey through various positions has provided her with a unique set of skills and insights that contribute to her work in promoting diversity, equity, and inclusion (DEI). 38 March, 2024 www.thecioworld.com

41. effectively bridges cultural divides and nurtures mutual understanding. Central to her methodology is strategic thinking, where she aligns diversity and inclusion objectives with broader organizational strategies, seamlessly integrating them into the core fabric of business goals. This strategic alignment not only cultivates a more inclusive work environment but also contributes significantly to the overall success of the organization. In the sphere of business development, Auriel leverages her expertise to identify collaborative opportunities and partnerships that amplify diversity and inclusion efforts. In her time in HR, Auriel gained a deep understanding of Through building relationships with diverse stakeholders, organizational dynamics, employee relations, and the she establishes a supportive network that reinforces the importance of HR in directing company culture. This implementation of inclusive practices across diverse foundational knowledge has helped her align diversity and cultural landscapes. inclusion initiatives with broader organizational goals. Her comprehensive approach recognizes the interplay Transitioning into roles focused on diversity allowed her to between public relations, strategy, and business develop- explore the intricacies of creating inclusive workplaces. ment in advancing diversity and inclusion. This approach Managing diversity programs heightened her awareness of empowers her not only to initiate impactful strategies and diverse talents and perspectives, emphasizing the need to programs but also to drive sustainable change that resonates integrate inclusion into organizational strategy. across diverse cultures, fostering environments where individuals can thrive and showcase their best selves. Her experience in corporate communications equipped her with the ability to effectively advocate for DEI. Crafting Driving Diversity & Inclusion Initiatives compelling narratives that resonate with diverse audiences has been crucial to promoting inclusivity as a core organiza- Acting as a driving force behind numerous company-wide tional value. Drawing upon insights from her past roles, she initiatives aimed at cultivating a more inclusive and ensures that inclusion strategies align with business equitable workplace environment, her efforts have objectives while tailoring initiatives to resonate with encompassed the implementation of diversity training diverse cultures. Her communication skills enable her to programs, mentorship opportunities, and affinity groups to convey the importance of inclusion to a wide audience. foster supportive communities within the organizations she has been involved with. Moreover, she has been instrumen- Moreover, her journey has uniquely positioned her to drive tal in championing inclusive hiring practices and promoting impactful inclusion initiatives in the MENA region. Guided diversity in leadership positions. by her passion for people and her commitment to DEI, she strives to create environments where every voice is valued. To ensure the effectiveness of these initiatives and gauge By championing diversity and inclusion, she aims to make a their impact, Auriel places a strong emphasis on conducting positive impact on the workplace and society, cultivating regular assessments and feedback mechanisms. This innovation and a sense of belonging. involves collecting data on workforce demographics, administering surveys to assess employee satisfaction with A Holistic Approach the initiatives, and monitoring the representation of underrepresented groups in key roles. By consistently In her role as a DEI thought leader, Auriel's approach is analyzing these metrics, she can make informed adjust- distinguished by a unique fusion of diverse skill sets ments to enhance the impact of the initiatives. spanning public relations, strategy, and business develop- ment. Within the realm of public relations, she adeptly In addition to her hands-on approach, Auriel collaborates employs effective communication strategies to advocate for closely with cross-functional teams and leadership to the significance of diversity and inclusion initiatives. By embed diversity and inclusion goals into organizational crafting narratives that connect with varied audiences, she strategies. This strategic alignment ensures that efforts 39 March, 2024 www.thecioworld.com

42. towards diversity, equity, and inclusion (DEI) are ingrained creating sustainable and measurable change that positively in the organizational culture and contribute to overarching impacts the entire organizational ecosystem. objectives. Transparent communication regarding the progress of these initiatives is vital in garnering support and Directing Change and Inclusivity commitment across all levels of the organization. Considering the significance of pacing in change manage- Lastly, her approach is centered on creating sustainable and ment, Auriel demonstrated the importance of a gradual measurable change that positively influences the entire approach that fosters engagement, understanding, and organizational ecosystem, and her passion to drive DEI alignment among stakeholders. Drawing from her education initiatives reflects a commitment to cultivating a workplace at Harvard, she has honed strategic communication skills, where diversity is celebrated, inclusion is prioritized, and stakeholder engagement techniques, and methods to address equity is upheld. resistance in organizational transformations. She further stresses the integration of initiatives within broader Acknowledging Collective Success organizational changes, highlighting the interconnectedness of inclusion efforts with transformational strategies. Sincerely valuing the recognition she has received, Auriel illustrates that it is not solely about her; besides, the Her experience with the DEI program at Yale deepened her accomplishments she celebrates are a tribute to the joint understanding of fostering inclusivity in the workplace. The efforts and collaborative ethos of her family and the program emphasized intersectionality and diverse perspec- exceptional teams she has been privileged to work with. tives, guiding Auriel to tailor strategies that consider the multifaceted dimensions of individuals' experiences. By Her family deserves special appreciation for their resolute promoting an inclusive culture that values diverse identities, support and sacrifices, enduring long days and nights while she ensures a respectful environment that embraces she dedicated herself to work or travel. Their potency and differences. understanding mirror a shared dedication to making a positive impact, and any accolades should be shared with Furthermore, she recognizes the significance of data-driven them. Their sacrifices have not gone unnoticed, and she is decision-making in DEI efforts, a principle underscored by profoundly thankful for their unrelenting encouragement the Yale program. Leveraging analytics and metrics, she and belief in the significance of her work. assesses the impact of initiatives, identifies areas for enhancement, and ensures measurable progress towards In any leadership capacity, success stems from team inclusivity goals. synergy working towards a common goal. The recognition received reflects the collective commitment to nurturing an Cultural Diversity in Communication Strategies inclusive environment. Auriel firmly believes that advocacy success lies in collaborative strength, a willingness to learn According to Auriel, it is essential to understand the distinct from each other, and a genuine faith in driving positive cultural backgrounds, values, and communication prefer- change. ences of various geographical areas by modifying terminol- ogy, metaphors, and illustrations to conform to the subtle Working alongside such inspiring individuals is humbling, cultural differences of particular audiences. and any recognition is a testament to their relentless efforts and their united commitment to fostering inclusivity. While Moreover, she underscores the importance of incorporating she appreciates any acknowledgment, she also stresses the diverse perspectives into messaging. By acknowledging and importance of attributing achievements to the remarkable showcasing the varied experiences and identities within the individuals who have collaborated with her over the years. audience, inclusivity can be promoted in both content and representation. This approach not only fosters a sense of Moreover, she continues to collaborate closely with cross- relatability but also helps establish connections with functional teams and leadership to embed diversity and individuals from various backgrounds. inclusion goals into organizational strategies. This align- ment ensures that DEI efforts become ingrained in the Auriel advocates for the power of storytelling in communi- organizational culture and contribute to broader objectives. cation. By sharing real-life examples and success stories Regular communication and transparency about the that highlight the positive impact of diversity and inclusion progress of these initiatives are vital in garnering support initiatives, messaging becomes more compelling and and commitment at all levels. Her approach focuses on relevant. It is crucial to emphasize the universal benefits 40 March, 2024 www.thecioworld.com

43. and shared values while remaining mindful of the unique challenges and opportunities present in each cultural or industry context. Overcoming the Challenges Organizations in the Middle East and North Africa (MENA) region face unique challenges when implementing diversity and inclusion initiatives. These challenges include cultural diversity, gender inequality, legal considerations, resistance to change, limited data, educational gaps, and the need to leverage local networks. To address these challenges, a strategic and meticulous approach is necessary. Auriel has focused on cultural sensitivity training, ensuring that these initiatives align with local values and norms, tailoring programs to address gender disparities, and highlighting the benefits of diverse perspectives. In tackling resistance to change, she accentuates open communication channels, consistently highlighting the positive impact of inclusion and spotlighting it as a cornerstone of organizational assets. Establishing clear metrics and implementing robust data collection mecha- nisms are key components of her strategy, enabling the tracking of progress and the demonstration of the compel- ling business case for diversity. Additionally, she has led extensive educational initiatives to increase workforce awareness and comprehension of D&I ideas. Understanding the influence of local networks, she has actively collaborated with local leaders and organiza- tions, developing and implementing culturally aware and specifically designed strategies to meet the demands of the MENA workforce. Overall, her goal is to provide a workplace that fosters a true sense of understanding and belonging within the diverse MENA professional landscape by navigating these numerous initiatives, going beyond simple inclusivity. 41 March, 2024 www.thecioworld.com

46. Jessica Asher Founder Socioholics – Brand Management Solu?ons 44 March, 2024 www.thecioworld.com

47. 40 Under 40: Celebra?ng Influen?al Women in Business Jessica Asher Socioholics' Evolu?on into a Full-Service Powerhouse Progressing Intelligent Work and Transforming Socioholics Below are the interview highlights: into Brand Management Leaders! Can you please brief us on Socioholics and its inception s considered, working smarter—rather than story? harder—is the key to success in the digital world, A says Jessica Asher. Putting in more hours at work Socioholics began its journey with a small team of three or exerting yourself to the point of fatigue is not a guarantee individuals, with the third person serving as a shared of success. Rather, the key is to adopt a deliberate strategy administrative resource. Since then, we have expanded into that exploits the power of intelligent work and maximizes a robust team of ten dedicated and talented professionals. productivity. Simply put, working smarter implies searching Embracing the opportunity to make our mark in the market, for ways to achieve more with less effort. especially during a time when traditional media advertising budgets were soaring, we introduced the innovative concept With a keen eye for soaring trends and an adherence to of tracking Return On Investment (ROI). This breakthrough inventiveness, Jessica, Founder of Socioholics – Brand allowed businesses to monitor their expenditures on Management Solutions, has successfully transformed the mobile-forward and digital platforms, providing instant company from a digital marketing agency into a prominent visibility into conversions. leader in brand management solutions. Driven by our passion for delivering measurable results, we When the digital revolution was just getting started ten ventured into offering a comprehensive range of online and years ago, Asher saw the possibility for transformation, offline marketing solutions. At Socioholics, we function as recognizing a chance to change the way the industry an extension of your marketing department, offering a approached advertising as the effectiveness of old tactics boutique agency experience with full-service capabilities declined. Due to their ability to adjust to the changing needs spanning Advertising, Media, Digital, PR, and Activations. of both customers and businesses, Socioholics became a Our ethos revolves around fostering mutual growth for our leader in mobile-forward marketing tactics. clients, our agency, and our talented team of resources. Adapting to the rapidly evolving landscape of marketing, As a result of her impact, Socioholics is a living example of we remain committed to continuous learning and the strength of flexibility and foresight. The firm provides innovation. an extensive range of services that are customized to meet the specific requirements of each client, from developing With a wealth of experience in both local and international captivating brand stories to utilizing novel technologies. markets, combined with our versatile and proactive task 45 March, 2024 www.thecioworld.com

48. force, we are well-equipped to tackle challenges and innovation and problem-solving. Founding my first venture achieve our company objectives. In addition to our core instilled in me the invaluable lessons of resilience, services, we are proud to house a printing press, Al Andalus adaptability, and the importance of building strong Printing Press, and maintain strong relationships with third- relationships. party suppliers to ensure timely support whenever needed. Transitioning into the corporate world, I had the At Socioholics, we strive to simplify marketing for our opportunity to work for leading marketing agencies, where clients, providing innovative solutions tailored to their I honed my skills in strategic planning, client relationship unique needs and objectives. management, and team leadership. These experiences provided me with a solid foundation for understanding Can you describe your leadership style and how it has market dynamics, consumer behavior, and the intricacies of contributed to your success in the business world? delivering impactful marketing campaigns. The leadership style I follow can be described as Moreover, spearheading high-profile projects and collaborative and visionary. I believe in fostering a culture campaigns for diverse clients across various industries of open communication, where every team member's input broadened my perspective and sharpened my ability to is valued and encouraged. By empowering my team with navigate complex challenges. Each successful campaign autonomy and trust, I've seen them thrive and contribute and client partnership served as a milestone, reaffirming my innovative ideas that drive our agency forward. commitment to delivering tangible results and driving business growth. Additionally, I place a strong emphasis on setting clear goals and objectives while providing the necessary Additionally, pursuing continuous learning and professional resources and support for my team to achieve them. I development has been a constant theme throughout my believe in leading by example and being actively involved career. Whether through formal education, industry in the day-to-day operations, whether it's brainstorming certifications, or networking events, I've remained dedicated creative strategies or rolling up my sleeves to assist with to staying abreast of emerging trends and best practices in execution. the ever-evolving field of marketing. This leadership approach has contributed significantly to Finally, the decision to establish my own marketing agency our agency's success in the business world. By cultivating a was a significant turning point in my career. It allowed me positive and collaborative work environment, we've to leverage my accumulated knowledge, experience, and fostered high employee morale and retention rates. Our passion to create a company culture centered around team feels motivated and inspired to deliver exceptional innovation, collaboration, and client success. results for our clients, leading to long-term partnerships and positive word-of-mouth referrals. In essence, it's been a combination of hands-on experiences, learning opportunities, and a relentless drive for excellence Moreover, my visionary leadership style has enabled us to that have shaped my journey in business and continue to stay ahead of industry trends and anticipate market changes, propel me forward in the dynamic world of marketing. allowing us to adapt quickly and capitalize on new opportunities. Overall, my leadership philosophy How do you stay informed about current trends and emphasizes teamwork, innovation, and continuous developments within your industry, and how do you improvement, which have been instrumental in driving our incorporate this knowledge into your business agency's growth and success in the competitive digital strategies? marketing landscape. Cultivating a culture of continuous learning is paramount. What key experiences and milestones in your We encourage team members to pursue industry professional journey do you believe have been certifications, attend workshops, and participate in instrumental in shaping your career in business? webinars. Additionally, we conduct regular internal knowledge-sharing sessions to disseminate insights. This Reflecting on my professional journey, several key proactive approach ensures that our strategies are not only experiences and milestones have played a pivotal role in informed by current trends but also enriched by diverse shaping my career in business. Firstly, my early exposure to perspectives within our team. By fostering a learning entrepreneurship at 28 years of age, sparked my passion for 46 March, 2024 www.thecioworld.com

49. culture, we stay agile and consistently deliver forward- enabling us to stay ahead in a dynamic industry and deliver thinking solutions to our clients. cutting-edge solutions. Have you had mentors who played a crucial role in your Achieving a work-life balance is often a challenge. How career development? If so, how did they impact your have you managed to balance your professional and growth and success? personal lives, and what advice would you give to others facing similar challenges? Ambition drives success. While I didn't have formal mentors, I gained valuable industry insights throughout my Balancing professional and personal life is a priority. I've career journey. Working across agency and client roles tried to implement boundaries, such as scheduling dedicated provided a unique vantage point, allowing me to grasp both family time and unplugging from work during off-hours. sides of service delivery. This diverse experience equips our Not necessarily always work, but we try. Delegating tasks agency with a holistic understanding, ensuring strategic and trusting my team have been crucial. My advice is to solutions that resonate with clients and deliver impactful prioritize crucial decisions, set boundaries, and trust your results. team. Striking a balance enhances productivity and well- being. How do you believe organizations can better support and foster the professional development of women in What skills and competencies do you consider essential leadership positions? for success in the business world today, especially for women aspiring to leadership positions? Prioritizing creating an inclusive environment where Key skills for success include strategic thinking, strong women in leadership thrive, involves implementing communication skills, adaptability, and resilience. Women mentorship programs, offering leadership training, and aspiring to leadership roles should also cultivate confidence, providing equal opportunities for advancement. assertiveness, and the ability to inspire and empower their Additionally, flexible work policies and support networks teams while fostering innovation and creativity. empower women to balance career growth with personal responsibilities. By championing diversity and fostering a culture of empowerment, we can ensure that all team How do you see the role of businesses, and particularly members, regardless of gender, have the resources and women in leadership, in contributing to corporate social support needed to excel in leadership roles. responsibility and sustainable practices? In your experience, how can companies cultivate a As an agency owner, I believe that businesses with women corporate culture that promotes diversity and inclusion, in leadership play a crucial role in driving corporate social particularly for women in leadership roles? responsibility (CSR) and sustainable practices. By championing diversity, equity, and inclusion, and Companies can foster diversity and inclusion by embedding sustainability into our operations and client implementing inclusive hiring practices, providing strategies, we pave the way for a more ethical and resilient leadership development programs tailored to women, future. offering flexible work arrangements, and establishing mentorship initiatives. Creating a culture that values and What advice would you give to aspiring leaders looking celebrates diverse perspectives ensures women thrive in to make an impact in the retail industry? leadership roles, driving innovation and organizational success. Embrace innovation, stay customer-focused, and continuously adapt to market trends. Build strong How do you encourage innovation within your team or relationships with your team, suppliers, and customers. organization, and how has your ability to adapt to Leverage data-driven insights to make informed decisions, change contributed to your success? and always prioritize delivering exceptional value and experiences. Above all, remain passionate, resilient, and We foster innovation by encouraging an open exchange of open to learning, as these qualities will drive your success ideas, embracing experimentation, and providing resources in the dynamic and competitive retail landscape. for creative exploration. Our culture values adaptability, allowing us to swiftly respond to market shifts and client needs. This agility has been integral to our success, 47 March, 2024 www.thecioworld.com

50. Pioneering Progress in Every 48 March, 2024 www.thecioworld.com