The Darling Trap Online Lingerie Shop

1. Know More about Thedarlingtrap.com The Darling Trap are retailers of quality naughty lingerie. Our aim is to curate an exclusive edit of handpicked risqué lingerie from around the world that is as yet unavailable in India. Without sounding preachy, we believe that sexual wellbeing is a big part of good health and all round development. Self-exploration, new discoveries and experimenting with your partner are fantastic ways to start that journey of self- discovery and build towards a more confident and happier YOU. We bring to you a selection of lingerie that will set your imagination on fire and help you kick start that journey. At TDT, we do what we do because we feel that everyone should have the chance to make their sex life more fun, inspiring and awesome. Frequently bringing new ideas and feeling sexy in the bedroom is a great way of doing this. From baby dolls to teddies to camisoles to corsets to costumes and even naughty loungewear, TDT has something for everyone and every occasion. The Philosophy At TDT, our philosophy leads the way and is set in stone. Focus on the customer and the business will take care of itself – It may sound right out of a cheesy textbook but our goal is to provide our customers with an unmatched lingerie buying experience. Whether it is focussing on the best- handpicked product possible, smooth website navigation, discretion in packaging or on time shipping services – we never forget that our aim is to serve YOU. Great is not good enough when EXCEPTIONAL can be achieved – TDT was a great idea when it was conceived. That’s how we started and realised that GREAT wasn’t going to cut it. We needed to bring an EXCEPTIONAL experience to your bedroom. We have set ourselves goals that we know are almost impossible to realise, but in attempting to get to them we find that we have reached further than we originally expected to. Through constant research, travel, innovation and dialogue with like minded individuals and brands, we aspire to better the experience every single time. The need for self-indulgence crosses ALL BORDERS – Our company was founded in India. The idea of it came to us in the Middle East. We then travelled and searched for the perfect partners to justify our vision. With tie-ups with the best in North America, South America and South East Asia, we plan to also head to Europe and other markets to bring the EXCEPTIONAL to you. Even if you don’t know what your NAUGHTY is, our job is to bring it to you. The Team The Dream Team……………………………………… just ‘cuz we get to work together At the moment, we are a small team who have been fortunate to be surrounded by hugely talented people who have helped us realise our dream

2. As a husband wife team that works side-by-side, we bring an exclusive edit of handpicked product to our customers. The ideation, discussions, drama and hard work that goes into it is our honest attempt at creating a space for our customer that feels like the most sensual lingerie buying experience from the comfort of their home Mrinal Casewa Co Founder & Managing Director The Darling Trap Mrinal finished his higher education at the prestigious Vancouver Island University with double majors in Marketing & Business Management. He went on to start his first venture called Earthen, a trading company that eventually moved into online retail and saw tremendous success. He then moved to the Middle East where he earned valuable experience in the manufacturing sector before finally returning to India. He then spent some time researching the lingerie and online sector in India before co founding The Darling Trap with his childhood sweetheart. In his spare time he is a singer/songwriter, (we sneakily believe that is really his true love), wannabe guitar player, lost art reviver, tennis junkie, impulsified ideator. Rubina Dhillon Co Founder & Marketing Director The Darling Trap Rubina is an army brat who schooled all over the country and finally finished her higher education from Delhi University with a major in Psychology. Her love of travel led her to start her career with one of the leading airlines in the country, where she worked for almost 7 years. She then moved to the field of communications where she worked as a Brand Consultant with a boutique luxury Brand Consultancy before co founding The Darling Trap with her childhood sweetheart. In her spare time she loves to read, travel, be a grammar Nazi, design parties and listen to Mrinal say how cool he is (while silently disagreeing with him). We are very kicked about the fact that we have worked very hard to bring a very on trend and international lingerie selection to India. Variety, quality, mood, aesthetics and your sensibilities have been our focus. We hope that you have as much fun going through all the available selections as we did while putting them together and that your particular lingerie experience with us is unmatched. We are always looking for feedback and if you feel that there are ways in which we could improve upon any aspect of The Darling Trap, we would love to hear from you. We strongly stand against the hypocrisy that surrounds sexual experiences in India, objectification of individuals and same sex taboos. The Darling Trap