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4 Major SEO Trends Of 2020 The disruption of business supply chain during Covid-19 has prompted more companies to migrate to the digital ecosystem through an array of digital marketing platforms. This has also exponentially increased the amount of content available online on these platforms. Companies are now struggling to reach out to their customer through the content clutter, which makes it a more challenging and daunting task for even the best SEO outsourcing company in the world. However 8 key SEO trends are showing prominence and growth during 2020, and these trends are based on the current changes of Google Algorithm of ranking websites. 1.Optimization For Voice (VSO) – Recent statistics predict that by the end of 2020, 50% of searches across the globe will be through Voice and hence optimization for voice search has become a top priority for companies that are battling it out for customer attention in the digital domain. 2.Featured Snippets – Featured snippets are selected search results that are displayed in google below the ads in a box. The content for the featured snippet is taken directly and automatically from the webpage that is linked to the snippet. 3.Influencer Driven Content –Influencers are often considered as authentic promoters for a particular category of product or service and are followed by a specific circle of people. These influencers are often very focused on the products or services they endorse and review. Influencers play a pivotal role in driving traffic to a content. Influencer endorsed content has become a prominent strategy that is used by many SEO specialists for promoting their brands. Fashion, Beauty, Ecommerce and Lifestyle brands are effectively promoting their brand through influencer endorsed content. 4.User Experience– User experience has emerged as a prominent factor for SERP ranking. Sites that load and respond faster and seamlessly integrate visitor experience have better chances of ranking higher in Google. Better customer experience also enables the visitors to spend more quality time navigating through the site, than wait for content buffering, transitions etc. Tantra Digital Private Limited is one of the bestSEO outsourcing company in India that specializes in improving online ranking of websites through strategic and result-oriented SEO.