Referral Tracking Checklist for Real Estate

1. REFERRAL TRACKING CHECKLIST FOR REAL ESTATE

2. Referral Tracking Checklist for Real Estate • Page 1 Intake Data Referral source (e.g., past client, broker, website, open house) Date of referral receipt Contact details of the referral (Name, Phone, Email, Address) Referral Information Property type of interest (e.g., residential, commercial, rental) Specific requirements (e.g., number of bedrooms, location, amenities) Estimated budget or price range Initial Contact Date of first contact with the referral Mode of communication (call, email, in-person) Response status (interested, not interested, no response) Follow-ups Track the number of follow-ups Note the outcome of each follow-up Documentation Store property listings shared or discussed Record any special agreements or discussions Engagement Details Properties are shown to the referral Date of property visits Feedback after property visits . "Home is not a place; it's a feeling. Let's find yours."

3. Referral Tracking Checklist for Real Estate • Page 2 Offer and Negotiation Date of any recommendations made by the referral Negotiation details and counter-offers Final agreed-upon price Transaction Closure Date of contract signing or property sale Value of the transaction Commission details Feedback Collection Date feedback was collected post-transaction Insights from the feedback Areas for improvement identified Outcome Monitoring Track if the referral purchased, rented, or passed on properties shown Note if the referral referred someone else in turn Referral Source Acknowledgment Send a thank you note or email to the source Offer referral incentives or rewards, if applicable Referral Analytics Calculate the conversion rate of referrals Identify top-performing referral sources Determine patterns in successful real estate referrals

4. Referral Tracking Checklist for Real Estate • Page 3 Database Update Update CRM with the referral's latest status and transaction details Set reminders for future follow-ups or engagement anniversaries Ongoing Communication Provide updates on market trends and property values Engage in periodic check-ins Review & Optimize Review the effectiveness of the real estate referral process periodically Refine your approach based on feedback and data Networking & Relationship Building Attend real estate events, seminars, or webinars Engage in local community discussions Training & Education Ensure team members are trained in managing real estate referrals Offer materials on market trends and selling points Referral Program Evaluation Assess the benefits of a structured referral program Adjust the incentives offered based on market feedback

5. Referral Tracking Checklist for Real Estate • Page 4 Grievance Redressal Address concerns raised by referrals promptly Document and learn from any challenges faced Feedback Integration Use feedback to improve property presentations and visits Share improvements made with the original referral source Referral Marketing Promote the referral program on real estate platforms Share success stories/testimonials of past referrals Yearly Review Analyze real estate referral data at year-end Set strategies for enhancing referral outcomes for the next year Thank you! Thank You for Choosing the "Agent's Marketing Checklist" by The Distinctive Agent! At Distinctive Agent, our goal is to simplify your tasks and ensure efficiency. We value your trust and welcome any feedback you might have. Best wishes for your endeavors, Cultivating Success in Real Estate • thedistinctiveagent.blog