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Digital marketing has become a vital component in organizations' overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. It covers anything based online.
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DIGITAL MARKETING • It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. • Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. It covers anything based online. https://theimcs.com/
SEARCH ENGINE OPTIMIZATION https://theimcs.com/
SEARCH ENGINE OPTIMIZATION • It’s the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. • The better visibility your pages have in search results, the more likely you are to garner attention and attract customers to your business. https://theimcs.com/
PAY-PER-CLICK (PPC) • PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. • These ads appear when people search for things online using a search engine like Google, especially when they are performing commercial searches. https://theimcs.com/
ANALYTICS AND CRO • Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization and marketing purposes. • Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website like: • purchasing a product • clicking ‘add to cart’ • signing up for a service • filling out a form • clicking on a link. https://theimcs.com/
CONTENT MARKETING • Content marketing has been around for decades, but more recently has been used in the digital marketing world to mean creating content for either on-site or off-site use in order to gain links, social shares and traffic. https://theimcs.com/
SOCIAL MEDIA MARKETING (SMM) • It refers to the use of social media and networks to market a company's products and services. • Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising. https://theimcs.com/
EMAIL MARKETING • Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. • It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. https://theimcs.com/
MARKETING AUTOMATION • Marketing automation is all about using software to automate marketing activities. • Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns, not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. https://theimcs.com/