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SOCIAL COMMERCE – A NEW PLAYER IN THE GAME OF ECOMMERCE

Social Commerce is a subset of ecommerce that involves social media that support social interaction to assist online buying and selling of products online. Here we have talked in simple terms how social commerce is the useful in ecommerce business.

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SOCIAL COMMERCE – A NEW PLAYER IN THE GAME OF ECOMMERCE

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  1. SOCIAL COMMERCE – A NEW PLAYER IN THE GAME OF ECOMMERCE

  2. WHAT IS SOCIAL COMMERCE? • Social Commerce is a subset of electronic commerce that involves social media that support social interaction to assist online buying and selling of products. • Talking in simple terms social commerce is the use of social network in the context of eCommerce. This term was first used by Yahoo! In November 2005. At that time the company described social commerce as the set of online collaborative shopping tools such as product lists, user ratings and other online product and information.

  3. WHAT IS SOCIAL COMMERCE? • The term is not same as eCommerce, where the businesses only focus on the buying and selling of products at the macroeconomic scale. Social commerce is the new online marketing strategy that involves peer-to-peer communication, establish a social network and boost sales. • Talking about the current state of mobile commerce Mark Zuckerberg the CEO of Facebook has to say “ If I had to guess SOCIAL COMMERCE is next to blow up”.

  4. TIMELINE OF SOCIAL COMMERCE

  5. TIMELINE OF SOCIAL COMMERCE • Facebook recently added a SHOP NOW buttons on their Facebook pages. Thus letting companies, to help set up their entire shop now stores. • Facebook chat application messenger can be used to contact and interact with their customers in both pre and post-sale process.

  6. PLATFORMS THAT ADOPTED SOCIAL COMMERCE • Select the right products for your customers, don’t put up the whole inventory only put up those that are liked by your loyal customers and the ones that are trending in the market. • Try releasing a small number of products and see how it goes over, experiment how it works for you. Don’t overwhelm your audience. Narrow it down for them and drag them to your website for actual sales.

  7. Features of Facebook Store • Upload product and description • Customize your shop’s product catalog • Sell directly from your page • Manage orders • Run ad campaigns on Facebook

  8. TWITTER

  9. TWITTER • After Facebook, Twitter also came with the idea of BUY NOW option. This means that any product that you have tweeted will include a buy button, and your audience can make a purchase from there without leaving Twitter. • Twitter has teamed up with a number of eCommerce partners to get this idea working. Promoted tweets add an extra benefit and make it easier to expand your audience. You can also run Twitter-only sales, host flash sales, product releases, etc. all from Twitter. • Twitter also stores payment information just like Facebook to make it easier for the buyers to get along.

  10. INSTAGRAM • Now Instagram is also offering a social storefront. Users can now drive website traffic and sell directly from Instagram. • Instagram has given features to make your store discoverable and let them shop for products being features in your posts. The shoppable galleries create a seamless transition from social media to your eCommerce website.

  11. Shopping offline • Shopping offline is indeed a social experience, but marketers agree to some of the remarkable reasons that could be a major reason for everyone opting for social commerce. • Smart choice of inventory and ask customers to vote on products they would like to purchase. • Increase the conversations taking place about your company. • Reach out new customers that you might have not otherwise. • Improve product discovery and awareness. • Personalize the customer experience • Get more recommendations and reviews.

  12. CONCLUSION • Nowadays people depend on social media for the reviews. Thus the evolution of technology and increase the use of smartphones online shopping tend to become a social experience. • So, it becomes important for the retailers to sell where the customers are likely to get attracted than calling them on their website. • Social commerce is a growing market and with broad options like buying, social shopping, and mobile apps, social commerce is the growing trend as every person with mobile spends at least 4 hours a day on social media. • As your customers are on social platforms and not willing to leave the social platform to make a purchase then why not to give them the experience of SOCIAL COMMERCE.

  13. Thank You

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