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8 Misconceptions About the Future of Media

Boris Veldhuijzen van Zanten speaks in Moscow at the SLON magazine event about 8 misconceptions about the Future of Media.

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8 Misconceptions About the Future of Media

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  1. Boris Veldhuijzen van Zanten Co-founder & CEO TNW @Boris

  2. News Events Data Space

  3. •24/7 reporting •25/50+ posts a day •Between 200000 and 400000 daily visitors •2,5m+ followers on social media •#20 in top 100 blogs in the world (out of 300 million blogs). In top 5 blogs in technology, in reach & influence

  4. 8 misconceptions about the FUTURE OF MEDIA

  5. 1/8 We can reach the whole world!

  6. 244 Countries

  7. 2/8 Online advertising is The Future

  8. Banners aren’t working

  9. Banners aren’t working

  10. 3/8 Online advertising is Doomed

  11. Over the next 5 years, the consumer tech and media industry will grow by over $500 Billion

  12. Over the next 5 years, the consumer tech and media industry will grow by over $500 Billion

  13. 24h?

  14. ‘Bossvertising’

  15. 4/8 Social media means your audience will do your marketing for you

  16. Shares ≠ Visitors ≠ Revenue

  17. 5/8 You can engage directly with your Community

  18. Trolls?

  19. Do feed the trolls

  20. 6/8 Getting started is cheap and easy

  21. 7/8 There’s already too much news online too much

  22. Being first matters less, and is harder Knowing what happened and why matters more and is also harder

  23. 8/8 We have to find out what works

  24. 9/8 Mobile is the future, so we need apps

  25. Mobile isn’t mobile

  26. So why aren’t apps the future?

  27. 27 apps used per month

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