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The FMCG industry has been incorporating beverage display racks in order to promote their drinks.
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Beverage Display Rack The FMCG industry has been incorporating beverage display racks in order to promote their drinks. Promotional display racks are incredibly impactful when incorporated with advertisements on the side. This way customers would be able spot displays from far away and be enticed to view it. This results in higher sales and profit margin due to impulse purchases. The above beverage display rack example by Jim Beam was placed along the aisles in the Wine & Spirits section. This helps to increase brand visibility especially with the outstanding yellow colour. 3 Benefits of Using a Beverage Display Rack Adaptability: A beverage display rack could be used for multiple campaigns, the brand could opt for changing out the advertisements on the side of the display. Portability: Most POS displays are made out of lightweight materials, this makes it easier for brands to move the displays. By placing the racks to a more strategic location with higher foot traffic, it will help boost sales for beverages! Increased Brand Awareness: Most beverage display racks have advertisements on the side of the display. This helps entice customers to come over to take a look at the rack and encourages impulse purchases. How can ODM help? ODM specializes in creating high-quality promotional products. We would definitely be able to help you create the perfect promotional products and retail displays for your business. What are you waiting for? Contact us today so we can start working on your custom beverage display rack.