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NF Visitor Use Monitoring Program

The NVUM program samples 20% of forests each year to identify visitor use and satisfaction. Through onsite interviews and surveys, the program gathers reliable, science-based data to inform forest planning, management, and decision-making.

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NF Visitor Use Monitoring Program

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  1. NF Visitor Use Monitoring Program To Know & Better Serve our NF visitors

  2. How Does NVUM Work? • 20% of forests sampled each year • Forests identify all road, trail exits & recreation sites • Assigned stratified random sample • Obtain 24 hour traffic count • Conduct 6 hrs onsite interviews

  3. HOW DOES NVUM WORK? PREWORK STRATIFICATION • Site type • Overnight Use Developed Sites (OUDs) • Day Use Developed Sites (DUDs) • General Forest Areas (GFAs) • Wilderness • View Corridor • Site Day • Very High, High, Medium, Low • Proxy or non-proxy

  4. HOW DOES NVUM WORK? ON-SITE INTERVIEWS • Basic (50%) • Satisfaction (25%) • Economic (25%) • Spanish (as needed)

  5. Why We Did It In response to Agency need for • Improved understanding of visitor use & satisfaction • Reliable, science based visitor data

  6. NVUM Survey Cycles • Sampling Cycle #1 10/2000 – 9/2003 • Sampling Cycle 2 10/2004 – 9/2008 • Succeeding survey cycles – Every 5 years

  7. Sampling Calendar

  8. Who Benefits? • USFS leaders & program managers • Congress, & external customers • The public • The resource

  9. Applications NVUM Applications INPLANNING & MANAGEMENT • Setting Customer Service Standards Required by Exec Order 12862 • National Recreation Agenda Implementation • Strategic & Annual PerformancePlans Better service to the public while protecting valuable resources Forest Planning & Monitoring Setting realistic targets & meeting them

  10. In Land Management Decisions Demand and Supply Analysis What do visitors do while on your forest? Where do they do it? Who are they? Applications

  11. In Land Management Decisions – Effects of Forest TOURISM on local communities • Employment • Income • Based on: Expenditure data Applications

  12. In Land Management Decisions – Best placement of LIMITED RESOURCES • Niche ID • Based on current visitor satisfaction Applications

  13. In Land Management Decisions RECREATION NICHE ID • Based on Visitor Characteristics • Age • Race • Activity participation • Outdoor recreation expenditure profiles • Length of stay • Satisfaction Applications

  14. Important Definitions National Forest VisitEntry of one person upon a NF to participate in recreation activities. Must be contiguous. Site VisitEntry of one person onto a NF site or area to participate in recreation activities.

  15. More definitions: Recreation tripDuration of time beginning when visitor left home and ending when they get back to their home. Confidence level and error rateUsed together to define the reliability of the estimated visits.

  16. Recreation Niche Workshop Uinta National Forest

  17. The specific recreation focus of a forest incorporating public expectations with unique social and ecological features of the land (demand) (supply). ? What is aNiche RS-FMP:

  18. NicheDesign DEMANDUsing NVUM (forest use data), US Census (population trends) and NSRE (Market Zone resident rec activities) to develop visitor use. SUPPLYUsing Infra Site Inventory, ROS, SMS and SOP to develop Forest assets and amenities.

  19. It provides context to help us make decisions. It calibrates our thinking about what is occurring on the forest. Demand It’s important to know what our visitors demand because:

  20. Current Use • Estimated use • Visitor Origin & Market Zone • Visitor Characteristics • Visitor Activity • Satisfaction and Importance

  21. Visitor Characteristics(from NVUM and Census)

  22. Summary of Visitor Characteristics • Most visitors are from the local surrounding counties. • There are significantly more young people recreating on this Forest than most other Forests, but visitors represent the age distribution of the market zone. • Predominately day-use with some weekend overnight stays.

  23. Segment Shares by Forest

  24. Day/Overnight Use of Forest (from NVUM)

  25. Estimated Annual Use (from NVUM)

  26. NEW!!! NRIS-NVUM • A database containing ALL Round 1 information • Access database • Easy to use – queries by forest, region, or nationally, or combinations • Some examples follow

  27. NRIS –HD: R4 Visitor Zip Codes

  28. NRIS-HD: Tonto Stratification

  29. NVUM HD- Tonto Interviews

  30. NRIS –HD Tonto Visitation

  31. NRIS –HD: LTBMU Duration

  32. NRIS – HD: LTBMU Activities

  33. NRIS – HD: Region 4 Visitation

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