1 / 20

Building a Coaching Practice LL548

Week 4 Dr. Sheila Boysen- Rotelli. Building a Coaching Practice LL548. Setting the Foundation. 1. MEETING ETHICAL GUIDELINES AND PROFESSIONAL STANDARDS 2. ESTABLISHING THE COACHING AGREEMENT. Co-Creating the Relationship. 3. ESTABLISHING TRUST AND INTIMACY WITH THE CLIENT

theola
Download Presentation

Building a Coaching Practice LL548

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Week 4 Dr. Sheila Boysen-Rotelli Building a Coaching PracticeLL548

  2. Setting the Foundation 1. MEETING ETHICAL GUIDELINES AND PROFESSIONAL STANDARDS 2. ESTABLISHING THE COACHING AGREEMENT

  3. Co-Creating the Relationship 3. ESTABLISHING TRUST AND INTIMACY WITH THE CLIENT 4. COACHING PRESENCE

  4. Communicating Effectively 5. ACTIVE LISTENING 6. POWERFUL QUESTIONING 7. DIRECT COMMUNICATION

  5. Facilitating Learning and Results 8. CREATING AWARENESS 9. DESIGNING ACTIONS 10. PLANNING AND GOAL SETTING 11. MANAGING PROGRESS AND ACCOUNTABILITY

  6. Quick poll… • How focused is your marketing? A. I have an alliance partner(s) B. I am exploring an alliance with a potential partner C. I have my eyes and ears open for a good alliance. D. Later!

  7. Alliance Marketing • Define partner requirements. • Know where to look. • Determine a strong EOV(Exchange of Value) • Analyze and evaluate your prime potential partner.

  8. Define Partner Requirements • Know your reasons • What can you offer? • What do you want from an alliance partner? • What are non-negotiables?

  9. Know Where To Look • Examples of alliances from your PINS • Profession • Industry • Niche • Specialty

  10. Determine a strong EOV: Exchange of Value Check for a 1 + 1 = 5 idea! • Increase exposure/sales? • Produce mutual benefit? • Proportional benefits? • Low- to no-risk? • Leveragable and scalable? • A big enough game?

  11. Analyze and Evaluate Your Prime Potential Partner • Talk to past partners • Check with professional organizations • Surf their website • Subscribe to their publications • Talk to customers • Compatibility check

  12. Discussion • List your marketing and visibility assets • Consider (and briefly describe) a specific actual or possible alliance

  13. Quick poll… How would you describe your first alliance (current or planned)? • 1 to 1 – with one other coach • With a group of coaches • With an industry or professional organization or publication • Something different! Please respond with the letter of your choice.

  14. Establish and MaximizeYour Alliances • Define mutual objectives and responsibilities. • What kind of agreement is necessary? • How to be a good alliance partner. • The importance of thoroughness and specificity --no surprises! • Create an exit strategy--ahead of time.

  15. Define Mutual Objectives and Responsibilities • Understand how to build trust in a virtual alliance (page 107). • Be clear on proportional benefits. • Be specific about what each party will bring to the alliance. • Establish clear roles, responsibilities, success factors and timing. • Create a pilot project.

  16. What Kind of Agreement is Necessary? • Expected duration • Type of investments on both sides • Deliverables, including intellectual property • Potential revenues • Level of risk • Speed and simplicity Complexity/formality of the agreement depends on…

  17. How To Be a Good Alliance Partner • Uphold your end of the EOV. • Adhere to all deadlines. • Stay flexible when adjustment is necessary. • Discuss progress and success factors—frequently. • Avoid surprises.

  18. Thoroughness and Specificity The importance of thoroughness and specificity--no surprises! • Anticipate possible future events. • Stay connected to your markets. • Keep thorough records. • Use precise language. • Ask a lot of questions • Respond quickly to e-mails and phone messages.

  19. Create an Exit Strategy • Create an exit strategy--ahead of time, in your agreement. • Be clear on measurements of success—and time frames. • Watch for clues. • Trust your intuition. • If it’s not working, act quickly. • Keep it light.

  20. Discussion Write a succinct paragraph about the most important point you have learned about alliances, how it will apply to your professional future, and what actions you will take relating to this insight.

More Related