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Industry and You - Understanding Each Other. Ed van Delden Emergency Services and Security Leader Dow Chemical Canada Inc. Reality. All corporations must earn money for their shareholders. (Return on Investment) All corporations want to ensure their future viability.
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Industry and You - Understanding Each Other Ed van Delden Emergency Services and Security Leader Dow Chemical Canada Inc.
Reality • All corporations must earn money for their shareholders. (Return on Investment) • All corporations want to ensure their future viability. • It’s all in the “rules of engagement” • every company knows that it needs a license to operate. • Municipal business license • Provincial “license to operate” • Association such as CCPA (Canadian Chemical Producers Association), ERCB (Energy Resources Conservation Board) etc. • They all need staff – potentially your volunteers!
Profit and ……. • All Corporations want to be seen as good citizens • Corporate Goals • Sustainability goals • Economic • Environmental • Social
Partnerships • Look for opportunities to work together. • Look beyond traditional common ground and engage the broader community • Habitat for Humanity. Dow is a global supporter and has a long standing history as a materials supplier and project sponsor. • TD Great Canadian Shoreline Clean up. Dow has been a sponsor of this initiative for many years and supplies garbage bags for the activity.
Volunteers - Reality • Not a unique problem – • Volunteerism is down • Volunteers are getting older • The Fire Department can be used as the “barometer” of community volunteer engagement • Retention – What are you doing?
What’s in it for me? • Recognition – What’s in it for me? • Asked by both the volunteer and the corporation • Volunteers want to make a difference • Need short term results • Want meaningful work • Corporations • Same • Prestige that comes with their recognized employee • Improved service through ownership and intimate knowledge • familiarity
How do we get started? • Cultured relationship – doesn’t just happen • Large mass to set into motion • Seek an opportunity to work together - partnership • What are their specific goals • Look for synergies • Where is each others need • Can you equate the contribution to a dollar value. • Partnerships – • Pancake breakfast • Training program • Fire truck restoration project • Employees need to include in personal development goals
Let’s go interactive • Time to work through specific examples with the time left. • Who is in your neighbourhood?