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How to Preserve a Website’s SEO Rankings During Redesign

SEO is a long-term marketing strategy, with numerous competitors working to make you drop search results. Not only that, but search engines are consistently running updates and finding ways to improve indexing and their understanding of web content. So, whenever you make a redesign or any other site change such as top page improvements, keep all these steps in mind to maintain and improve your SEO.<br>Visit At- https://thetechclouds.com/how-to-redesign-website-without-losing-rankings/

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How to Preserve a Website’s SEO Rankings During Redesign

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  1. How to Preserve a Website’s SEO Rankings During Redesign

  2. Maintain The Website URL Structure When revamping a website, it is best to keep all existing URL addresses, especially on pages that are organized organically.Maintaining the structure of the URL means that the web design team will upgrade the design and content of the page, but the website address (URL) will remain the same. Changing the website address on a page without reason is not ideal for users or search engines.

  3. Careful With 301 Redirects When using a 301 redirect, it redirects a previous URL to a new URL of your choice. It also says the search engines that it's a permanent change, which is very important. When you use a 301, you maintain most of the SEO value assigned to the old page by transferring it to your new one. Therefore, setting up good redirects is critical to redesign website without losing SEO.

  4. Improve Your Website Content A redesign of the site often leads to the review and improvement of content, and for good reason! Most businesses forget to upgrade their website content outside of a web project. However, bear in mind that the content of the page must contain some hints for the search engines. If you have pages that rank well for a specific keyword, avoid drastically changing the content or removing many critical headings.

  5. Closely MonitorThe SitePost-launch Launching a new website requires a number of technical steps, and if you don't know what you're doing, you could inadvertently cause downtime. First up is Google Search Console, a free service that automatically detects indexing errors, mobile functionality errors, and crawl errors. After launching the site, run several different speed tests and watch for slow loading times, especially on the homepage.

  6. Get AssistanceWithThe WebsiteLaunch As a general rule, it is best for a qualified web developer or web agency to handle the launch of a new website. In addition to pointing your domain name to the new site, a developer may need to execute a script to ensure that all live site URLs are displayed which is a vital part of redesign website without losing SEO.

  7. Visit At- www.thetechclouds.com

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