“ IP M a n a g emen t @ Universities ” Istanbul, May 23 to 25, 201 3

1. “IP Management @ Universities” Istanbul, May 23 to 25, 2013 Albert Long Hall, BOGAZICI UNIVERSITY Undertaking cost effective assessment of the commercial attractiveness of university IP Dr Claude Kaplan

3. Cost effective assessment of the commercial attractiveness of IP • Do the right things • How do we assess the commercial merit of an opportunity and we are capable of commercialising them? • How do we decide with our limited resource on which opportunities to focus on? • How do we ensure that we exploit any opportunity to its greatest potential? • Do things right • How do we undertake the assessment in a timely and cost effective manner? • How do we ensure that we have real insight and intelligence on the opportunity?

5. But ... • Data-information-insight is only of value if it allows you to make a better decision • The more detailed / specific the data = greater the cost • True insight only can be only be obtained by interacting directly with the market

6. IP Pragmatics’ assessment methodologies • New opportunity assessment: • What is the commercial merit of a new opportunity and how can we best exploit it? • Portfolio assessment: • Which of the opportunities in our portfolio should we focus on? • Capability assessment: • Where are the largest commercial opportunities within the research group, institute, university etc?

7. New Opportunity Assessment

9. Portfolio Assessment • Normally an annual assessment of the complete IP portfolio • Structured discussion of each opportunity in the portfolio • Overall scoring of commercial attractiveness: • IP strength • Commercial potential • Development requirements • Prioritise opportunities which need: • Focusing on over the next 12 months • ‘dropping’ • Strengthening

11. Capability Assessment

12. CAPABILITIES MARKET SECTORS Potential opportunities

13. Key message: • The earlier you can effectively interact with the market the sooner you can start to genuinely understand the value of what you have ... • Who will buy it? • Why will they buy it? • How much will they pay? • How many will they buy? • What are you competing with? • etc.

15. Who are we? • “IP Pragmatics helps companies, government research establishments and universities to create and realise value from their intellectual property assets through the provision of expertise and services” • In the last 3 years we have helped >50 universities across the world commercialise their IP • In the last 3 years we have helped universities and research institutes secure >$150m of industry funding

17. Pera • Help governments and their agencies create employment and sustainable economic growth by providing specialist support programmes to universities and businesses • such as:

18. Joint Offering IP Pragmatics and Pera • Support to Establish and Operate an Effective University TTO • Launching & managing a successful Tech Transfer Office • Planning for Success • Releasing the Value of University IP • Analysing Patent Portfolio Landscape • Stimulating an Innovative Culture • Exchanging Academic Knowledge • Exploiting IP for high returns • Mapping the IP and Market Landscape • Creating a compelling Business Case • Financing Commercialisation • Running an IP Commercialisation Vehicle • Engaging with Customers

19. Business and innovation coaching • Access to Finance • Leadership and entrepreneurship skills • IP management experts • Industry networks • Market knowledge • High returns • Visibility in the market place • More high skilled jobs • Turkish office

20. Dr Claude Kaplan IP Pragmatics Ltd 1 Quality Court, London, WC2A 1HR, UK e: claude.kaplan@ip-pragmatics.com t: +44(0)203 176 0580 m: +44 (0) 770 920 1297