Guide to the Development of Mobile Applications: Is your Brand Incomplete without an Application?

1. Guide to the Development of Mobile Guide to the Development of Mobile Applications: Is your Brand Incomplete Applications: Is your Brand Incomplete without an Application? without an Application? Does any brand really need an application for being successful today? This is a question that many companies have asked whenever they have evaluated the cell phone strategies. However, there exists no lucid answer to a question like this and for this particular reason, here is a guide that has been created through this blog post that guides to assist you in determining if the brand of yours really is in need of applications for succeeding in the economy of today. App are just distribution mediums and correctly using them creates an effective channel of communication for the brands to adapt to, learn from and address the needs of the customer better, while meeting the objectives of businesses, simultaneously. Illustration by stats According to top Mobile App Development Company, there are many statistics that have illustrated the tremendous level of opportunity for the brands that look forward to enter the market of cellphone apps. As of 2018, more than two million applications are there on the Play store and around two million on other stores. Consumer spending has also increased by almost eighty percent and it has been believed that to increase by more than a hundred billion by 2020. Applications no more a novelty but a segment of a broader strategy Websites do offer multiple benefits for strengthening the customer experience of a brand however,

2. having a presence online is not any longer sufficient. Back in the days, when websites were innovative and new, people always thought that shopping online, newsletter subscriptions and live chats were among the many features that were ingenious. Similar to the web growth, applications are not a novelty anymore. They, according to top Mobile App Development Company in India are now part of the broader strategy that any company cannot ignore for the potential of the grand building that it has. Expectations of the customer are shifting Any customer today demands convenience. they desire access to information instantly, ability for exploring options, regardless of when and where. More importantly, these customers expect that experiences with companies if going to be extremely relevant. If any brand does not include mobile, it may miss out on the significant opportunities of connecting, transacting, influencing, engaging and supporting the potential as well as current customers. Topmost signs that the brand needs mobile app the shift towards mobiles have made companies realise that customers have to be targeted in a very personalised manner. With effective strategies, brands have to strike interaction with the customers at any given time, from any location or place. This is not saying that brands must only have an application because time is spent by customers on smartphones; but it needs to offer values beyond all other platforms like your website. Here are the signs that hint at why an application makes a difference to your brand. Customers are part of the younger demographic Reports indicate that people falling in the age bracket of twenty-four to eighteen years use more of the mobile apps than another group. They are closely followed by the thirty-four to twenty-five

3. years old. A study has suggested that more than fifty percent of the millennial download shopping apps on cell phones while more than twenty seven percent using these retail programs for making the most of exclusive discounts and offers. Statistics has proven that all the millennial above the age groups look for the mobile experiences. Getting smartphone traffic to the website even This is the most obvious reason. If any brand is not receiving too much of the traffic from smartphones then the time has arrived for considering the developing of applications. Brands must identify where and when customers are making digital interactions. Have customers visited your website while travelling? the Majority of the traffic from smartphones to websites means that customers want engagement with brands on smartphones. As response, brands have to help the customers offering them with a mobile experience that is completely personalised. The company of yours is based on e-commerce Even if the brands are having many sales closed through a website of e-commerce, it is essential that mobile shoppers are considered, do not rely on the shoppers via the website of yours. Any mobile app helps boosting the profitability with push notifications, specials and so on. Customers are demanding loyalty integration, richer experiences of shopping and newer ways of engaging with the retail brands. More value can be offered beyond the website First step towards a smartphone strategy is to understand as what are the expectations of customers from brands. Can your brand provide them more value with an app? How can the application address pain points for them? The more any brand is aware about the customers, the better the brand will fare in addressing pain points that press where customer needs solving. Competitors possess a mobile app If the competition of yours has an application already, it is certainly time, that you caught up following suit. It is never too late in gaining the perfect competitive edge. What is that one thing that your customers may be doing well? Which are areas that you need to improve upon? Refrain from building applications that exist already. Customers have to b provided an experience that is very unique in presenting increased value rather than competition. Merits of developing an application Applications have a crucial role to play in the lives of people and this is how brands can easily benefit from the development of them. Enhancing the experience of customers Building programs boils down to a goal that is overarching and this enhances the customer experience on the whole. Any customer experience that is friction less is the principal goal of

4. designing them. Therefore, functionality of it needs it to entirely align with the core business of the company. From the perspective of any brand, applications are product catalogues. they offer channels to customers for a brand interaction. It enhances no just the experience of the customers but provides a brand experience that is unique on its own. Increa Increasing the visibility of brand sing the visibility of brand If customers see the brand’s application on their phones, repeatedly, then that sticks to them subconscious mind. Developing them increases the visibility of the brand and customers are encouraged to frequently use them. Hence it adds to the strengthening of an organisation's reputation.